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new gtlds New domain Blue Ocean: E-commerce enterprises favor .top domain names

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Up till now, the world's new gTLDs registration has reached more than 10 million with an alarming growing rate.At the same time more and more websites launch their new gTLD domains.As the domestic first English word gTLD in China, since .top opens registration to the public for its widely recognized“super, high-end” moral, it has attracted numerous well-known end-users like Google, Amazon, Apple, Yahoo, Chanel, Godaddy, Baidu, etc.

Famous German retail E-commerce enterprise OTTO and E-commerce magnate Amazon registered and launched otto.top and kindle.top respectively. They not only have the effect of brand protection, but also can import more traffic, occupying the favorable position in the competition. EFUN. top, an overseasE-commerce platformsupports eight languages, which shows though it is an English word, the global application is very extensive and its potential will be constantly revealed in the terminal application.

Chinese e-commerce companies also prefer .top domains, i.e. hitao.top, a cross-border shopping platform,supported by Alibaba and HunanTV; keke.top, a luxury shopping platform.

.Top domain end-users involve science, technology, education, agriculture, entertainment and other industries.With further implementation of the "Internet +" plan and its good meaning, .top domains will attract more and more end-users.
 
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otto and kindle.top are redirects, but interesting why they have selected top ? aiming chinese market ?
 
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