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My brother-in-law runs a small non-profit theatre company.
I hand-regged his company name in .org and set up his site with the .org. However, I also hand regged the .com and redirected it to the .org. I explained to him the rationale
I didn't bother with the .net because I know that any traffic bleed will come from the .com.
Still, if the .com hadn't been available, I might have been tempted to reg the .net, though I doubt it would do much good.
I have one premium .net; I have decided to incorporate the .net into the name of the site so that users will always associate net with the name. As a precaution, I also regged ____net.com.
If I could afford it, I would make an offer on _____.com, but retain the _____.net name for the site, for it fits perfectly, and I would simply redirect the .com to the .net site. The .org version is a huge non-profit site with lots of traffic, so, in that sense, the .org makes sense.
There is a certain trust level associated with .org, which could be trust misplaced; if I were a scammer (which I'm not), I would reg some good call-to-action .orgs and go to work.
This is why I believe that .org will never really take off. Once users discover that .org is open to anyone who is willing to pay the reg fee, the trust level will plumment, especially if one gets scammed by a .org site.
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