Double check the spelling on "guarantee" and "resistant".
Like others have mentioned, the colors feel kind of random and all over the place.
I think it would be helpful to make a big list of popular watch brands and check out their sites and how they're doing things. They're spending small (and large) fortunes on designers for their sites and most of the design choices are for a reason, see how much of that you can figure out by looking at them. Just visit the sites and "notice" as much as you can, take notes. What does the style of their sites tell you about each brand, and what do you want your site to say about your brand?
The video with one note of sound at the start and then total silence was kind of jarring. I would remove the view count from the video, and I'd also get it in a resolution that fits inside the player so there aren't bars on both sides. I'd add text to the video as well, maybe narration.
I don't like the logo on the website, and the drop shadow looks bad/cheap/unprofessional. The logo on the watch is different than your site, this is poor branding in my opinion. Why not take the DOM that's on the watch and use that as the logo on your site, too?
I think you may do well to invest in hiring someone to help with the branding and design, it kind of looks like an entrepreneur made it and thinks it looks good because they're so used to seeing it. I hope this comes across as helpful and not as harsh, it's just my opinion but I think it could be good to hear.
It seems to me that watch brands are usually about telling a story, selling a lifestyle, these are big emotional purchases, not practical ones - especially since everyone has the time on their phone. How is the watch going to make them FEEL? But instead of any of that, you're giving me a cold bullet list and the very first feature you mention is that I can get my money back? Try to find any other watch where their MAIN selling point is that they'll give you a refund if you don't like it. That seems like a negative way to start things off, you usually find that type of thing at the very end, once the person has read all of your copy and they're on the fence, that'll help convince them... but having it first? I think it's just putting negativity into the customer's mind.
I would show the full price, then have it crossed out on the order page, it will make the 50% off thing seem more real.
There should be another buy button at the bottom, and the only but button I can see is hidden over top of this weird flower... I don't understand what a flower has to do with anything else here. If you need the flower, I think you should at least make the "buy now" button easier to see and more obvious.
Good luck!
