news NationStar Mortgage Rebrands To Mr.Cooper

[DaveX]

I got an interesting letter in the mail today from my mortgage company NationStar Mortgage. The letter announced their new identity beginning August 2017. They are "Changing The Face Of Home Loans". Their name is changing from NationStar Mortgage to Mr. Cooper.

Now the interesting thing is that they do own the domain MrCooper.com. Whois records show that the domain is owned by NationStar Mortgage and was regged since 2000. Not sure at this point if there was a recent sale. Maybe someone could check.

I visited the url mrcooper.com and took a screenshot...

I liked the authoritative sound of the NationStar brand, but I am curious if this might be some kind of trend.

Any thoughts?

 

[WhoaDomain.com]

One word.

Oscar.com is this new health insurance company in NYC maybe nationwide . Don't know.

Weird name right ?

And then there is Dave.com

 

[Kate]

I liked the authoritative sound of the NationStar brand, but I am curious if this might be some kind of trend.

Indeed the name sounds authoritative. Maybe the 'trend' is now toward 'personal' brands.
Mr Cooper sounds more like the friendly neighbor. You're almost expecting to see a face instead of a logo

 

[WhoaDomain.com]

Indeed the name sounds authoritative. Maybe the 'trend' is now toward 'personal' brands.
Mr Cooper sounds more like the friendly neighbor. You're almost expecting to see a face instead of a logo

And what about Oscar?

Oscar the Grouch on Sesame Street who lived in a trash can? The face of health care? Lol

Most of these insurance guys are Trash Pandas anyways.

 

[korganian]

Maybe they got the idea from
Mister Rogers' Neighborhood

 

[Nattydomain]

F! Nationstar. worse mortgage company in the world. Bad customer service and bad all together. They can go t hell with their new persona. Wont change the fact they are MF SCUM!!!!

 

[DaveX]

F! Nationstar. worse mortgage company in the world. Bad customer service and bad all together. They can go t hell with their new persona. Wont change the fact they are MF SCUM!!!!

I take it you dont care much for them.

 

[DaveX]

Indeed the name sounds authoritative. Maybe the 'trend' is now toward 'personal' brands.
Mr Cooper sounds more like the friendly neighbor. You're almost expecting to see a face instead of a logo

Maybe they are working on some vr ai down the line.

 

[canswift]

Oscar.com?! That's owned by the Academy of Motion Picture Arts and Sciences. Not sure what is meant in this thread about health insurance in regards to this domain??

 

[MapleDots]

I think that was my old gym teacher

Hi Mr Cooper!!

 

[urlurl]

i guess they are going for a warm fuzzy image they get by using a name,

not sure if i would have gone that way

 

[DNWon]

One word.

Oscar.com is this new health insurance company in NYC maybe nationwide . Don't know.

Oscar.com?! That's owned by the Academy of Motion Picture Arts and Sciences. Not sure what is meant in this thread about health insurance in regards to this domain??

Correct, Oscar.com is owned by the Academy Awards folks! Oscar the Health Insurance StartUp is actually located at HiOscar.com!

Indeed the name sounds authoritative. Maybe the 'trend' is now toward 'personal' brands.
Mr Cooper sounds more like the friendly neighbor. You're almost expecting to see a face instead of a logo

One can only hope so, as I have a big portfolio of premium Mr. domains!

Dr.Domains
Herr.Reise
Mr.Apartments
Mr.Builders
Mr.Capital
Mr.Cards
Mr.Careers
Mr.Cash
Mr.Catering
Mr.Clothing
Mr.CreditCard
Mr.Coach
Mr.Computer
Mrs.Computer
Mr.Construction
Mr.Coupons
Mr.Cruises
Mr.Dating
Mr.Deals
Mr.Dental
Mr.Energy
Mr.Estate
Mr.Expert
Mr.Flights
Mr.Florist
Mr.Gallery
Mr.Gifts
Mr.Golf
Mrs.Golf
Mr.Healthcare
Mr.HipHop
Mr.House
Mr.Insure
Mr.Investments
Mr.Jewelry
Mr.Lease
Mr.Lighting
Mr.Limo
Mr.Management
Mr.Movie
Mr.Parts
Mr.Pictures
Mr.Rentals
Mr.Restaurant
Mrs.Shoes
Mr.Singles
Mr.Surgery
Mr.Team
Mr.Vacations
Mr.Ventures
Mr.Vision
Mr.Watch
MrDomains.Club
MrRefurb.Com

 

[DaveX]

Wow

 

[MapleDots]

Correct, Oscar.com is owned by the Academy Awards folks! Oscar the Health Insurance StartUp is actually located at HiOscar.com!



One can only hope so, as I have a big portfolio of premium Mr. domains!

Dr.Domains
Herr.Reise
Mr.Apartments
Mr.Builders
Mr.Capital
Mr.Cards
Mr.Careers
Mr.Cash
Mr.Catering
Mr.Clothing
Mr.CreditCard
Mr.Coach
Mr.Computer
Mrs.Computer
Mr.Construction
Mr.Coupons
Mr.Cruises
Mr.Dating
Mr.Deals
Mr.Dental
Mr.Energy
Mr.Estate
Mr.Expert
Mr.Flights
Mr.Florist
Mr.Gallery
Mr.Gifts
Mr.Golf
Mrs.Golf
Mr.Healthcare
Mr.HipHop
Mr.House
Mr.Insure
Mr.Investments
Mr.Jewelry
Mr.Lease
Mr.Lighting
Mr.Limo
Mr.Management
Mr.Movie
Mr.Parts
Mr.Pictures
Mr.Rentals
Mr.Restaurant
Mrs.Shoes
Mr.Singles
Mr.Surgery
Mr.Team
Mr.Vacations
Mr.Ventures
Mr.Vision
Mr.Watch
MrDomains.Club
MrRefurb.Com

Little known fact, I don't advertise it too much but I am the king of subdomains. I have a little side business where I buy odd domains that only work with a sub domain in front. A few members know about it this and it has been discussed extensively via pm.

A lot of domains can easily add Mr and it goes something like this....

Domain..

RoofingExpert.com

Mr.RoofingExpert.com - once you add the sub domain

You can also do this...

Radio Station domain

967kissfm.com

buy 7kissfm.com and add the 96 subdomain to get...

96.7KissFM.com

Looks way better advertised than 967KissFM.com

I did really good business with subdomains for a number of years.

 

[DNWon]

I am the king of subdomains

Impressive, but it's not the King of Top!

These aren't subdomains though, they're not dot coms, they are nGTLDs. Just type in Mr.Cash or Mr.Movie and you're there!

My apologies @Silentptnr, 6 beers and SharkTank in and I just realized I spammed your thread with my nonsense!

 

[MapleDots]

Yup, I knew that... the Mr. just got my old subdomain juices going.

I'll continue the spam

Shark tank and beer?.... seriously... you are my hero!!!
I do the same except with a nice Merlot

 

[urlurl]

 

[urlurl]

Mortgage Booth would have been a better name,