Muti-word Domains PAY better...

[GoPC]

In my ongoing studies to understand what makes this business "Tick" I've stumbled upon something today, completely by accident, that virtually knocked me off my seat...

two-word domains are PAYING BETTER than single word domains. And I'm talking about generics here too, boys and girls.

For example:

Google customers pay per click:

Equity - $9.80 - $12.50 per click
Refinance - $16.18 - $20.90 per click

But... put them TOGETHER

Equity Refinance - $23.31 to a whopping $34.97 PER CLICK!!!

Another example:

service - $1.33 - $1.94
telephone - $1.23 - $1.79
"telephone service" - $3.63 - $5.18

home - $3.22 - $4.48
mortgage - $9.92 - $14.35
"home mortgage" - $11.07 - $15.14

Interesting eh?

The trend also shows that the more specific you make the words, the less clicks they will receive, but that's actually a GOOD thing when thinking in terms of contextual advertising. People looking for Home Repair aren't really interested in learning more about Home Sales. So the better targeted your domain is, the better the conversion as well.

For example, the last one... Home Mortgage:

Paying for all the clicks that "home" gets per day will cost $319,270 - $554,990
"mortgage" would cost $164,690 - $298,180 per day
But "Home Mortgage" would cost a paltry $97,700 - $167,030 but yield a 100% targeted audience.

Kinda makes you see the value of a developed site versus parking, doesn't it?

I mean, if Google patrons are paying $23 - $35 bucks per click for "Equity Refinance"... then why am I only seeing a measly BUCK for "EquityRefinance.net"?

Google doesn't care what the ext is, they charge for the keywords... so where is the extra $20 - $32 bucks going?

I have hundreds more examples but you get the idea.

So what do YOU think?

GoPC

 

[Dan]

Google doesn't care what the ext is, they charge for the keywords... so where is the extra $20 - $32 bucks going?

If I'm wrong, I'm sorry, but I don't think the extra $20 exists. I've never seen what you said happen and it makes no sense why it ever would. By what you're saying, I could use every word that exists and combine it and I would be making trillions of dollars. I don't think it works that way.

 

[GoPC]

At three words the numbers fall back in line with the singles in many cases, lower at four words, beyond two or three, the system starts working against you but the facts are right there for everyone to see.

If you have an Adwords account, look it up for yourself. It's under the tools, traffic estimator.

I know how you feel... I spent a couple of hours trying to DISPROVE what I was seeing as well (thus the examples I gave), but I couldn't.

The best I could come up with was a NULL SUM gain with the keyword "Cars" and "New"... "New Cars" only paid slighly more than "Cars" by itself.

AT random, I'm pulling a new one as I write this... "Digital Cameras"
Cameras - $2.28 - $3.26
Digital - $1.46 - $2.03
"Digital Cameras" - $2.47 - $3.45

As you can see, the pair only pays .20 cents better than Cameras by itself, but still...

It's BETTER.

Check this... one of my domains that folks here (ahem) said was not as good because it had THREE words...

RentalCarQuotes.com

car - $3.83 - $5.24
quotes - $2.43 - $3.35
rental -$4.72 - $7.08
"rental car" - $5.40 - $8.09
"Rental car quotes" - $7.73 - $9.66

Look a that... THREE words paying better than the others!!!

Interesting, eh?

GoPC

 

[Broker]

Thats the only reason I reg'd...

Creditcard-processing.mobi
Loanbanks.mobi

9 and 10 dollars bids.

 

[cache]

may be multi key words pays better, but this does not mean multiword DOMAIN pay better. One is the key word, one is the word in a domain.

 

[GoPC]

Perhaps we are mixing words here

Multi-keyword domains... doesn't really matter. Most people poo poo even multiple keyword domains.

Here's the reality... there are no more affordable SINGLE keywords out there. Unless you have a HUGE budget, that train has long since left the station. What now?

Well, two and three word domains are available, are priced right and seem to pay just as much (and apparently MORE) than single keywords.

GoPC!

 

[Broker]

GoPc, nice post and way to do your homework. Great information here. Rep added!

 

[Ronald Regging]

I've noticed this myself.

For example.

Top 3 Bids Pay
Business - $.65 - 1.01
Credit - $1.45 - 2.02
Business Credit - $1.59 - 3.63

Trademark - $2.70 - 2.71
Lawyer - $2.66 - 3.00
Trademark Lawyer - $2.71 - $4.69

I registered Trademark-Lawyers.org and Business-Credit.net to make minisites, but I haven't really done anything with them.

But yeah, it makes sense that advertisers are willing to pay more for targeted traffic.

 

[Spade]

This is a very informative post - I will definetly be looking into creating a more targeted type of traffic for my mini-sites. Good Post - Rep Added!

 

[cjcjcj]

This isn't shocking at all. An adjective specifically modifies a noun to make it more focussed on what it is the audience is looking for.

A more focussed audience means more likelihood of sales etc.
I would be willing to pay more for someone to visit my property website if they search:
'London Property' than 'London' for example.

If I sold digital cameras, a search for 'Digital' could bring me visitors who have searched for digital radios, digital watches etc - it would be a waste of money to pay for these.