If you've got the time, use the logo and reputation of the trusted sales platform to market your domains to related businesses. EndUsers are less likely to question a $X,XXX sale when they see a platform $X,XXX domains. As commented in your request for appraisal of Woofed, I had remembered it from Namerific. I know all about the logo for Woofed. With a name like this, I'd keep my eye out for business naming contests specific to dog and dog food. Site's like this: http://www.namingforce.com/contests/ If they like the name, they'll wonder what the .com is and so forth... The quality logo gives you an advantage to those without. Logo's / Descriptions is essentially the packaging of a domain.