Don't go after .NAME domains for type-ins. Generally speaking, only buy a .NAME domain if you plan on developing it or know someone who will buy. In your case, if you plan to develop the domain and achieve high search engine rankings, it may be worth purchasing. The .NAME extension is still relatively obscure and is meant to be only used for personal websites. Many people argue that .NAME is only good for words that fit the extension such as Baby.name or FindA.name.
To Add: I did buy up in second level .NAMES when they first came out so I'm not totally pessimistic. I hope their value improves in the next year!