.mobi My Theory on Advertisements on Mobile Content

[RegisterRants]

I personally believe that the issue of domain monetization has reached a roadblock with the .MOBI phenomenon. If predictions are correct, this domain extension will be the predominant extension for the mobile Internet, and will be depreciated for viewing on the PC. Assuming that the above is true, the large question remains, should mobile content be monetized?

My answer is, and will always be, that it should not. People do not want to look at content on their phone and see a gigantuan advertisement interfering. It is unappealing and disgusting to see. People who are reliant on their mobile devices to view content want content, not advertisements. The people who would be so time-driven to need to view content on a mobile device do not have the time to page through advertisements; trying to find what they need. They want instant gratification. One page must serve this person's specific need.

With that in mind, the question prevails. Why should mobile content be monetized? I feel that it should not. On my one mobile content site, I have 0 advertisements. 0 subscription packages. 0 1-900 schemas. $0 revenue. So far.

So, you may say, why should I operate at a loss? Why should I suffer for the instant gratification of my viewers? The answer, in my mind, is simple. You should not. However, at the same time, one must not interfere with the viewer's viewing pleasure.

An alternate route would be to register both the mobile extension, whatever it may be, and the same name in another extension. Subtly promote the alternate (non-mobile) version on your mobile content site. Have the alternate version be PC-compatible. This allows you to more discretely incorporate advertisements into your pages. This will also increase total viewers on your site(s). This way, the advertisements will be less intrusive and less visible than if they were on a mobile content site. It will also have less of a negative effect on the viewing pleasure of your viewers.

The bottom line? Monetization on the mobile Internet is not something that we should look to incorporate. The gratification of your viewers is more important than the revenue you will collect from the monetization itself.


Jason

 

[RegisterRants]

I personally believe that the issue of domain monetization has reached a roadblock with the .MOBI phenomenon. If predictions are correct, this domain extension will be the predominant extension for the mobile Internet, and will be depreciated for viewing on the PC. Assuming that the above is true, the large question remains, should mobile content be monetized?

My answer is, and will always be, that it should not. People do not want to look at content on their phone and see a gigantuan advertisement interfering. It is unappealing and disgusting to see. People who are reliant on their mobile devices to view content want content, not advertisements. The people who would be so time-driven to need to view content on a mobile device do not have the time to page through advertisements; trying to find what they need. They want instant gratification. One page must serve this person's specific need.

With that in mind, the question prevails. Why should mobile content be monetized? I feel that it should not. On my one mobile content site, I have 0 advertisements. 0 subscription packages. 0 1-900 schemas. $0 revenue. So far.

So, you may say, why should I operate at a loss? Why should I suffer for the instant gratification of my viewers? The answer, in my mind, is simple. You should not. However, at the same time, one must not interfere with the viewer's viewing pleasure.

An alternate route would be to register both the mobile extension, whatever it may be, and the same name in another extension. Subtly promote the alternate (non-mobile) version on your mobile content site. Have the alternate version be PC-compatible. This allows you to more discretely incorporate advertisements into your pages. This will also increase total viewers on your site(s). This way, the advertisements will be less intrusive and less visible than if they were on a mobile content site. It will also have less of a negative effect on the viewing pleasure of your viewers.

The bottom line? Monetization on the mobile Internet is not something that we should look to incorporate. The gratification of your viewers is more important than the revenue you will collect from the monetization itself.


Jason

 

[Amnezia]

yeah an everyone should work for free you're living in a fantasy world i'm afraid.

 

[yoyosean]

r u kidding?

 

[RegisterRants]

yeah an everyone should work for free you're living in a fantasy world i'm afraid.

I discussed and incorporated this in the first post.

So, you may say, why should I operate at a loss? Why should I suffer for the instant gratification of my viewers? The answer, in my mind, is simple. You should not. However, at the same time, one must not interfere with the viewer's viewing pleasure.

An alternate route would be to register both the mobile extension, whatever it may be, and the same name in another extension. Subtly promote the alternate (non-mobile) version on your mobile content site. Have the alternate version be PC-compatible. This allows you to more discretely incorporate advertisements into your pages. This will also increase total viewers on your site(s). This way, the advertisements will be less intrusive and less visible than if they were on a mobile content site. It will also have less of a negative effect on the viewing pleasure of your viewers.

 

[movingconcierge]

That's like Mercedes Benz leaving leaflets for Chrysler on the front seats of the cars they sell...

Monetization will come to mobi, but it may not look like the pc version. If you think that advertisers and Google / Yahoo / MSN, who are cheifly advertising agencies, will let 2 billion people and 4 billion eyes go freely without ads, you're delusional :imho:

Good luck with your ONE mobi.

 

[RegisterRants]

If 2-4 billion people come to yahoo.mobi, or google.mobi, etc. and they have never heard of google.com or yahoo.com before, than a good percentage will naturally be intrigued. They will go home and call up google.com or yahoo.com, etc. in their full browser. This will create the revenue that everybody is looking for, while also allowing the mobile content to be unintruded upon by advertisements.

 

[Don_OKC]

An alternate route would be to register both the mobile extension, whatever it may be, and the same name in another extension. Subtly promote the alternate (non-mobile) version on your mobile content site. Have the alternate version be PC-compatible. This allows you to more discretely incorporate advertisements into your pages. This will also increase total viewers on your site(s). This way, the advertisements will be less intrusive and less visible than if they were on a mobile content site. It will also have less of a negative effect on the viewing pleasure of your viewers.

Hi JRB,

I did just that. :tu:

My pet project is both .mobi and .TV with a .ws thrown in for good measure.
However my project is 4 fun at the moment. Latter-on if I could make a buck, I'll sure go fit it.

 

[Broker]

Heres my theory

www.creditcard-processing.mobi

:hehe:

 

[SimpleDomaining]

i think mobi will be good if it will come up on phone browser as a default etension without actually typing it. for example instead of typing in browser www.domainname.mobi, we would just type "domainname" and that would bring us to www.domainname.mobi. only in this case mobi will become biger than .com. imho.

 

[Razeeman]

Too many thoughts and I don't want to write a book. So I made a list.

Content is king. There was content on the web before all the ads.
I want content.
I will go wherever the content is.
I believe in my kind of SEO - Searching Efficiently Optimization.
I use the -search switch in Google to weed out the fake search sites.
I have never clicked on someones ppc ad. I'm not against them, I just dont need to be led by the hand. Link farms usually dont get to fully
load before I close its tab.
I try not to block too many ads, horrid blinking graphics will however get blocked.
I am unreachable by keywords.
I have a modded host file.
Third party cookies do not find a home on my machines.
I do not have home pages on my browsers.
I would not even look at e-ipodsales.com even if it was Google's top result.
I may however check out BobsPortableAudioDevices.com on Google's second page.
I have an organized Bookmarks Toolbar for the content filled sites.
I decide what software to allow to phone home or acces the internet.
I read tech sites written by geeks and not some marketing department.
I think of .mobi as new blood, that will someday become as tired and thin of content as the old blood. But today it is fresh.
I have a job outside of computers, domains are just a side interest. I am not in the business.
I build lean and optimized computers and thats how I want my web surfing to be.
I am prepared to switch to Linux for all my web browsing needs.
I am also a person that people come to for computer advice. What do you think I tell them when we talk about the web?
I am part of a growing population of savvy web surfers.

 

[ezinaz]

Learn the phrase:

PAY PER CALL

 

[qO_Op]

Learn the phrase:

PAY PER CALL

That's the one!

 

[RegisterRants]

Learn the phrase:

PAY PER CALL

If I did not make myself clear...people do not want to spend time going through these processes. Nor should they have to spend the money.

Razeeman: Does that mean that you support what I am saying?

 

[Razeeman]

"Razeeman: Does that mean that you support what I am saying?"

Yes.

 

[scandiman]

The assumption made in the initial post is that mobile web users will have a PC. Here in the US for the next few years it will continue to be true but with these mobile devices getting more powerful there will be less and less need to own a pc. In countries like china phones outnumber pc's already. I remember when a cell phone was a luxury you used only in dire emergencies but now many people are abandoning their land line altogether. PC's will not disappear but we will see in the next few years a trend of people abandoning casual use of their PC in favor of their iPhone type device. It will be their first and main point of contact to the internet.

 

[Don_OKC]

I have a job outside of computers, domains are just a side interest. I am not in the business.

Me too.

Razeeman, I also have a RV mobi: RVin.mobi as in "Your RVin' across the country"

Thanks for your insightful thoughts.

 

[Razeeman]

I picked up RvSites.mobi way after the landrush. The mobile and rich RV market was overlooked by many people.

 

[seanboy]

Choosing to get the com version is an option but not necessary. To make a pc verision of your .mobi site, use something like wurfl, and when users access your site from a desktop, they can be redirected to a site such as "pc.yoursite.mobi."

 

[000]

It is very unrealistic to not have any ads on .mobi sites in general. Sure, that could work for some people, particularly those who just develop sites for fun and not for a living (or, for that matter, those who rely on their sites for additional income), but not for the average developer.

My plan is to keep the sites relatively ad-free to begin with, just to try giving .mobi a boost (after all, who wouldn't want ad-free surfing?). But in the end, ads are a necessary ingredient to most sites. In my opinion, the key is keeping them as inconspicuous as possible, so as not to annoy visitors. Developers need to keep in mind that mobile screens are much, much smaller than PC screens, meaning that advertising systems must be altered in some aspects.

Also, the concept of having a dual-site (one mobile version, one pc version) is fine, but in most cases the owners of the .mobi version won't even have the .com version, so it may be necessary to use a subdomain (such as pc.yoursite.mobi), or an entirely different domain for the PC version.