.mobi Mobile Ads: Slow to Take Off

[binaryman]

Mobile Ads: Slow to Take Off
Advertisers are shying away from mobile phones until they get clearer data on whether promotions on the small screen pay off

http://www.businessweek.com/technol...chan=technology_technology+index+page_telecom

 

[newdomainer.mobi]

I read the article, it just seems that the marketing people still haven't done enough work yet.. they had it so good with cookies that they are sulking because of all the hard work they have facing them now

With mobile ads they are back where they were with newspaper ads & even TV ads etc.. They can know broadly speaking how many page views or page impressions they'll get but they cannot record any results - unless the ads have click-throughs to read more / make contact etc.. (or am I being too simplistic?)
The ads will be no more annoying to mobile users than they are already annoying on TV, in magazines, in the papers, on the radio, on the bill-boards etc... the world would be a better place without advertisements everywhere but thats never going to happen.

Product placement is a strong growth area (more subliminal) along with sponsorship (free texts if you agree to have banner ads on your messages etc..)
The marketers cannot ignore the mobile market - that would be suicide. But they are going to have to work harder again (boo hoo, I'm really upset for them

It'll become a fact of life just like it is everywhere else & I'm sure we may have the option of paying more for our services to be ad-free....

That's just my reaction to the article; imho

 

[sags]

I would see it as an opportunity for website owners to offer their targetted "traffic" to an advertiser on a per month rental basis. More of a return to true advertising norms.

For example:

If I owned cars.mobi, how many dollars a month would it be worth to GM or Ford or BMW to have the exclusive rights to advertise on the website?

No more Google, Yahoo, parking company splits.

Just nice, easy, straight up......revenue stream.

In the long run, it might be better for premium domain owners to not have a mixture of click ads on their sites. There is no payment "transparency", a lot of rules to follow, and ad revelancy can be a problem.

Besides, there isn't a whole lot of room for a lot of ads on a small screen.

It may be a good business model for an ad company to specialize in "matching" ad budgets to specific domains.

If there is a market, someone will be servicing it.