Well.... hoax or not, I've been reaping the benefits either way. Nade a few grand off of it already. What I did is play both side of the fence. Got a few 3 letter .mobis, a few generics... sold a few and kept a few (just in case)
In my honest opinion, I think it will fail, but no-sense being the one holding all the egs at the end of the day. So, just in case, I kept a few for a rainy day. I will go on record and say that mtld KNOWS that the extension will fail. Seriously, if they wanted the extension to truely succeed to the masses and not just fill there pockets with Telcom and banking dollars- they could have done it all ready. The marketing plan is so easy even a caveman can do it. The concept definitely has potential- I just think they are and continue to go about it the wrong way. They can take alot of pointers from the guys handling the .tv campaign- now there's a well though out and executed (to most extent) extention. What .mobi needed to do to survive is not try to replace traditional means of mobile communication, but sort of merge with it. They should have gotten American Idol to use Idol.mobi for the votes. They should have use celebrity advertisement. They should have gotten traditional media involved like .tv did in getting MLB.tv in on it. Do you know how big that will be for the extension during playoffs??? Massive viral movement. I personally hope .mobi succeeds... but if it doesn't I eat either ways
such is the way the cookie crumbles. Jeff has the right idea- diversify... especially when it comes to
ANY new ccTLD... spread the risk.... I baught a used car from .mobi earnings... if it fails... I won... if it succeeds.. I'll win more. The domain industry is growing- but it is not new. Learn the cycles and you'll always come out on top.