.mobi .Mobi Auction Stats

[MinionDH]

Tonight .mobi raked in $300K+ in sales and was the 2nd most popular extension among bidders. There were no 6-figure sales but there apparently weren't any endusers bidding as there was in the last auction (1-800-Flowers). Huge success overall IMO. Here are some auction stats to ponder:

TRAFFIC West 2007 .Mobi Sales
$85,000 RealEstate.mobi
$52,000 Casinos.mobi
$41,000 Singles.mobi
$23,000 Pics.mobi
$21,000 Pizza.mobi
$19,000 Directions.mobi
$16,500 MusicVideos.mobi
$11,000 Airfare.mobi
$10,500 Cam.mobi
$7,500 Models.mobi
$6,700 Eat.mobi
$6,500 CreditScore.mobi
$3,000 Beat.mobi
$1,500 LoanCalculator.mobi
$304,200 TOTAL (14 names)

TRAFFIC East 2006 .Mobi Sales
$200,000 Flowers.mobi
$100,000 Fun.mobi
$40,000 Hot.mobi
$27,000 StockQuotes.mobi
$23,600 Cams.mobi
$13,000 Party.mobi
$9,000 Wow.mobi
$5,000 Gossip.mobi
$3,000 Laugh.mobi
$2,250 Celebs.mobi
$422,850 TOTAL (10 names)

TOP 25 Highest Selling Domains
TRAFFIC West 2007
20 .com's
3 .mobi's
1 .net
1 .org

TOP 25 Highest Selling Domains
TRAFFIC East 2006
18 .com's
3 .mobi's
3 .net's
1 .org

 

[Jeff]

Very nice compilation, MinionDH! :tu:

Ashame, really, about the apparent lack of real-life End users bidding at either of the Traffic Shows, IMHO. I mean, aren't these the very folks that are supposed to embrace the extension and then add unique and compelling development and marketing ... to the all-important "ecosystem" IYHO's? :gl: :talk:
-Jeff

 

[hedgefund]

Apparently mtld was not doing a good job in marketing those names to end users. They should partly be responsible for the so-so performance at the TRAFFIC. They should learn a lesson and put more premium names into RFP process as suggested by some NPers.

 

[bucks]

Apparently mtld was not doing a good job in marketing those names to end users. They should partly be responsible for the so-so performance at the TRAFFIC. They should learn a lesson and put more premium names into RFP process as suggested by some NPers.

I was thinking the exact same thing and really baffles me how much is at stake here and yet they seem to put most of their time and energy in everything BUT having end users informed about some of these key names.

using Pizza for example:
with just a few key phone calls explaining how their Company could potentially Dominate this New Industry by owning this name was a Major mistake on someone's part.

Does it have something to do with the $500 non refundable deposit when someone may only be interested in bidding on a single name? Grant it- it's not really a lot of money to any end user, but the fact that they HAVE TO pay for the privelage just to bid on a single domain may in fact turn them off from even partisipating if they were even informed at all.

----------
Also you might want to add Europe.mobi to the list that apearently got sold for under $3k AFTER the auction was over and sold in the hallway.
Err-that would really tick me off if that was mine.

 

[GeoOwners]

whoever bought pizza can triple their money quickly if they have half a clue...

 

[gou]

I believe .mobi was also the only extension besides .com that made it into the top 20.

 

[bucks]

whoever bought pizza can triple their money quickly if they have half a clue...

Yes you are right and I'm sure they are very happy tonight with that purchase,
BUT how long will it now take before we will see Pizza.mobi being advertised on T.V. or on the side of thousands of Pizza Boxes?

This is just one name I THOUGHT they would of had atleast 3 or 4 end users we'll informed about this extention and the potential of what they could do with this name.

Hopefully they will flip it FAST and make a decent profit from it from informing the end user who is in a position to take full advantage of it.

(Good for the Pizza Co. and Good for the .mobi brand)

 

[Alan Glennon]

I believe .mobi was also the only extension besides .com that made it into the top 20.

Yes, it appears that three of the top twenty high sales were .mobis.

 

[IAmAllanShore]

You left out some of the .mobi sales, unfortunately.
Check the full list that Monte posted, including Europe.mobi for $2,900 .
-Allan

 

[GeoOwners]

You left out some of the .mobi sales, unfortunately.
Check the full list that Monte posted, including Europe.mobi for $2,900 .
-Allan

The show producers should be embarassed over this...

 

[Pred]

i wish i'd been there i would have paid double for europe.
$2.9k is crazy!

 

[nrmillions]

It doesnt even matter if endusers bought names like pizza.mobi or not. Most of the very generic .com names are also just parked pages. What DOES matter is that the endusers develop their own mobi sites such as dominos developing dominospizza.mobi and papa johns developing papajohns.mobi. Just like it doesnt matter if an enduser owned search.mobi or not. It would make a HUGE difference if a company like google started promoting google.mobi or if facebook started promoting facebook.mobi. If the very famous websites eventually start promoting their .mobi then the extension will take off.

 

[goodkarmaco]

Singles .mobi selling for almost twice that of pizza.mobi doe not make sense to me.

The only real lesson learned from this auction is selling domains, whether thru a big auction house or Traffic proves the folks who offer the domans are not now or have they ever been that concerned about marketing to end users.

Until they see the primary customer is the end user the market will never reach its potential. Bucks is completly correct about .pizza not bringing in the sale price it deserves, because it was not marketed to end users. Oh well, flip it to a few different owners until the time the end user comes along I suppose.

 

[Pred]

It doesnt even matter if endusers bought names like pizza.mobi or not. Most of the very generic .com names are also just parked pages. What DOES matter is that the endusers develop their own mobi sites such as dominos developing dominospizza.mobi and papa johns developing papajohns.mobi. Just like it doesnt matter if an enduser owned search.mobi or not. It would make a HUGE difference if a company like google started promoting google.mobi or if facebook started promoting facebook.mobi. If the very famous websites eventually start promoting their .mobi then the extension will take off.

VERY TRUE :wave:

 

[shopperx]

I think all the .mobi buyers were domainers, not end users. 300K isn't that bad either for a start. Too bad the rush at the end, better planification next time.

 

[snoop]

Huge success overall IMO.

The prices were far lower than most expected, I'd say it was about as successful as a stock market crash. Hopefully the hype surrounding the extension will now die down.

 

[Keith]

I think overall .mobi did very well. We have to remember that this ext. is only 6 months old. To score 3 in the top 20 is not bad at all. I anticipate the people that bought some of these names ( pizza, Europe ) will realize big gaines in the future.

The auctioneer was terrible. Moving as fast as he could and trying to move in increments of $500 instead of asking for big bids up front. I mean when realestate.mobi started, the bidders had to jump way ahead of him, almost like he didnt want the bids to go to high on some of these. Weird??

Mobi made a good showing and should only improve with time! :imho:

keithmt

 

[namewaiter]

Tonight .mobi raked in $300K+ in sales and was the 2nd most popular extension among bidders. There were no 6-figure sales but there apparently weren't any endusers bidding as there was in the last auction (1-800-Flowers). Huge success overall IMO. Here are some auction stats to ponder:

TRAFFIC West 2007 .Mobi Sales
$85,000 RealEstate.mobi
$52,000 Casinos.mobi
$41,000 Singles.mobi
$23,000 Pics.mobi
$21,000 Pizza.mobi
$19,000 Directions.mobi
$16,500 MusicVideos.mobi
$11,000 Airfare.mobi
$10,500 Cam.mobi
$7,500 Models.mobi
$6,700 Eat.mobi
$6,500 CreditScore.mobi
$3,000 Beat.mobi
$1,500 LoanCalculator.mobi
$304,200 TOTAL (14 names)

TRAFFIC East 2006 .Mobi Sales
$200,000 Flowers.mobi
$100,000 Fun.mobi
$40,000 Hot.mobi
$27,000 StockQuotes.mobi
$23,600 Cams.mobi
$13,000 Party.mobi
$9,000 Wow.mobi
$5,000 Gossip.mobi
$3,000 Laugh.mobi
$2,250 Celebs.mobi
$422,850 TOTAL (10 names)

TOP 25 Highest Selling Domains
TRAFFIC West 2007
20 .com's
3 .mobi's
1 .net
1 .org

TOP 25 Highest Selling Domains
TRAFFIC East 2006
18 .com's
3 .mobi's
3 .net's
1 .org

nice summary, puts some things in perspective. .com ruled (and always will) .mobi represented well for a 6 month old extension (maybe not as bright as some wanted) but considering they are sitting on 5000 of top domains that otherwise are not floating around in the open market place, plus percentage wise, for the number of domains being auctions, they placed very very well.

 

[MCDomains]

Thanks, don't forget Europe.mobi and some others...

 

[Tippy]

As far as Pizza.mobi goes wouldnt it be alot faster to simply call the order in on your cell phone rather then try to negociate some site on your cell to place an order, I mean if you eat/order Pizza you prob. know the # by heart...