- Impact
- 14
From an article in the Newyorker written about Will Wright (creator of SIMS)....
http://www.newyorker.com/fact/content/articles/061106fa_fact
In the quote below and EA (Electronic Arts) executive is talking about games on cell phones.
"During our conversation, Probst seemed most enthusiastic about the market for casual games, especially games for cell phones, which earned E.A. more than a hundred million dollars last year. “Think about what happens when three billion Chinese people have cell phones,” he said at one point. But how do you convince a casual gamer, who is just looking for distraction, to play a game that is about evolution, city building, conquest, and interstellar travel? I asked Probst about this, and he said, “You tell people it’s a Will Wright game.”
http://www.newyorker.com/fact/content/articles/061106fa_fact
In the quote below and EA (Electronic Arts) executive is talking about games on cell phones.
"During our conversation, Probst seemed most enthusiastic about the market for casual games, especially games for cell phones, which earned E.A. more than a hundred million dollars last year. “Think about what happens when three billion Chinese people have cell phones,” he said at one point. But how do you convince a casual gamer, who is just looking for distraction, to play a game that is about evolution, city building, conquest, and interstellar travel? I asked Probst about this, and he said, “You tell people it’s a Will Wright game.”