I disagree. Bloody good marketing ideas for a casino.
When they bought that sandwich off of eBay it was all over the papers. It must have got them $xxx,xxx worth of advertising for the price of the sandwich ($28k).
Colin - if you look at it from that perspective I guess you're right I was just thinking in general - spending $28k for a sandwich is kinda crazy..promo wise it probably was a good stunt.