- Impact
- 85
I'm creating a research project in which I'm trying to prove the relation between google results and TLD Sale prices, I've already concluded from a simple test with popular names like casino and poker that names with higher google results usually result in a sale of greater value, but this isn't always the case and I believe it's because of these 7 conditions a TLD can have.
- Use Restrictions
- Registration Fee’s
- Structure
- Status
- TLD type
- Intended Use
- Actual Use
To better understand this take a look at the tables on the right, to this link
http://en.wikipedia.org/wiki/.org
So for example, while google results by doing a search on google with the command "site:.org" you'll notice that you will get more results then the searches for "site:.net", but .net sells for more! I believe this is because of the - Actual Use, and - Intended Use Sections, that lower it's value a certain percentage, thus why LLL.org for example when compared against other LLL.NET usually sell for less despite .org being used more and you would think have greater demand! While the demand is there, my theory is the funders are not! The people who pay the big dollars for the domains are businesses and entreprenuers not non-profit companies. So it's intended use can lower it's market to a specific section and therefor lower it's investmental value. This way I can still tie google results to the dollar value and make a calculation tree from it based on certain conditions in those 7 options.
To prove this though, I need a good deal of research data. As lots of different TLD's have different rules.
I'm trying to get research data of statistical significance, roughly as many (single word only) domain name sales, if possible 100-60 domain name sales from the following categories.
• 2 Char
• 3 Char
• 4 Char
• 4+ Char
• Acronyms
• Adult
• Antiques
• Art
• Automotive
• Beverages
• Books
• Business/Law
• Careers/Education
• Casino
• Cinema
• Cities
• Communication
• Computers
• Consumer Goods
• Countries/States
• Dating
• Dictionary Word
• Diseases
• Domain Names
• Education
• Electronics
• Events
• Finance
• Fitness
• Food
• Furniture
• Gaming
• Geography
• Hardware
• Health
• Hosting
• Humor
• Internet
• Jewelry
• Leisure/Culture
• Medicine
• Multimedia
• Music
• Nature
• Numbers
• Organizations
• Personal names
• Phenomenons
• Phrases
• Politics
• Portals
• Psychology
• Real Estate
• Regions
• Religion
• Science
• Services
• Society
• Software
• Sports
• Technology
• Theatre
• Tourism
• Travel/Traffic
• TV
• Uncategorized
• Water
• Webmaster
Now of these categories, the domain names you find must have at least 10 *similar* domain names if not the same domain name sales data in that category with a different TLD coresponding to it. So a total of 10 names with 10 similar names for each of those first 10 you used would be good for comparison.
For example, say you found football.com, and you noticed football.am in some sales data report, that would work and would be 2 of 100 names needed for the sports category as it has 80% relevence, -20% for the TLD not being a same or higher TLD of value. AmericanFootball.am would not count as it has to have at least 50% relevence. -20% relevence on it not being the same length, -20% relevence because the TLD is worth less (use google results popularity, or sales data to back up this claim for now since this is the data we are trying to aquire to create the list) and -10% for word similarity, the only word that is similar is football, so now were at only 50% relevence, and finally [known different uses for .AM in this case are music,radio,armenia], football doesn't really apply to armenia and therefor should be given -20% relevency here. TLD Correct ussage is a human made decision that can't be computed very well by a computer, it's one of the few things people will have to tell us about there name, and you will have to do when deciding what names are valid for this research. It's total relevency for our data collection would be 30% so far in the case of americanfootball.am, the only relevency is in the word 'football' with +10% and even the topic similarity value is 0% because the name is longer and so woudn't apply [refer to what defines topic similarity below], which is deemed not relevent for the purposes of this research.
Usually sales data like this is hard to come by. So you will have to search for dictionary words that are similar where similar is dictated by the following information.
---------
Relevance of terms is an important section when it comes to properely deciding how to judge what is a relevent site or sales comparable. This section acts as the foundation and support for all the future claims as to why another name should be considered relevent to yours.
The standard definition in the (RVER) Method for ' What dictates a relevent name ?' , is the 50% rule. The name must be at least 50% relevent otherwise the results start to get to unrelated, and inaccurate and vast. There is always going to more names unrelated to your name then related. A general rule of the universe is things strive towards disorder not order. The point is that the amount of resources that can be considered relevent only gets exponentially larger the farther down the percent tree you go, so it becomes unrealistic to calculate in a timely manner. This is why only names with at least 50%+ relevency should be considered.
Relevency is based on the concept of what is relevent for a *BUYER* not so much what is relevent between the names, though that is important also. For example a TLD like travel.TV versus the usually better selling TLD travel.US, to the buyer comparing his 'traveltelevision.net' name against those two should select the travel.TV instead of travel.US as the '.TV' TLD acts as the second keyword in that TLD making it more relevent to the buyer and the name you are comparing. With this in mind, below is a chart of what makes up the percentages...
1.) Character Length
2.) Word Similarity
3.) Extention Type
4.) Extention Use
5.) Topic Similarity
Character Length of domain name (or site) - [Worth 20%] (Is the domain name length of the site the same as your domain name, or shorter, shorter is always better, if so +20%)
Word Similarity - [Worth 20%] (Split into sub percentages based on the number of words, so one word is worth the full 20% (this will only happen in same name domains with different extentions), and two(2) words is 10% and 10%. Three(3) words is 6.66% and 6.66% and 6.66%) to total up to 20%, percentage given for each exact use of a word. The pattern continues like that for more words. For example if you have the domain supermagicisland.com, and you were comparing versus supertrickland.com, you can consider the super worth 6.66% since that is the only exact use of your word. Names that are similar like Magic and Trick don't count, there is another section TOPIC SIMILARITY for value there.)
Extention Type - [Worth 20%] (Is the domain name extention the same or better (better is determined by order of most valued $$ TLD's and most USED/POPULAR Tld's (which may not be worth as much but are vastly used)), + 20% if it is. To find out if your TLD is a 'higher' level TLD you can check it's 'Popularity' at 'TLD.nu'. For an idea of your domains dollar value, you can use resources such as 'DNSaleprice.com', '3Character.com', and try to compare general use names that can apply to all TLD's and compare there sale price differences. For example 'LLL' names are usually universal in value across all TLD's. Names like 'SEX' and 'POKER' and 'CASINO' will also universally be worth a lot across almost all TLD's and can be used as a comparison as long as you get a sale price from the TLD you are going to compare from with the names of those three 'holy grail terms' versus the value of those same three names in the TLD's you are trying to compare against, and calculate the difference average bettween them.
Extention Use - [Worth 20%] (Does the domain name extention of your name make sense for the proposed purpose of the site comparable. For example, if it's a business, .BIZ, .COM are most appropriate. If you were creating a television based site, perhaps .COM, .TV are most appropriate, where .BIZ or .ORG might not be as appropriate. +20% if it's appropriate use, even if the TLD isn't necessarily better in TLD Value List)
Topic Similarity - [Worth 20%] (Could the site or domain your comparing against your name, use your domain name to better describe there 'site' or domain name or equal it. For example say you have the domain 'doghelp.com' and you found a site or domain 'caninehelp.com', dog is a lot easier to remember and shorter then canine and would you give you +20% Topic Relevence Value. The similar topic name should be shorter or equal in length or considered the more appropriate use of the 'word' to be considered valid for +20% Topic Relevance. For example, while 'programing' is a valid spelling, 'programming' is the more proper and used spelling and therefor worth more despite being 'programing' being shorter.
----- (Quoted from DnAppraiser.Net/DNFinder RVER Method)
With 50% relevency in mind, The name used as the base comparison across all TLD's can be any words that are registered a lot in different TLD's or word combinations (LLL) (NNN), as long as there is at least 100 domain names in each of the different categories above. The goal here is to find as many relevent pairs as possible. So for example, using football.com again, if you had ball.net, there is +20% relevency in the name being shorter for the .NET, +10% word similarity, only ball is the same. The extention type is +0%, .NET is worth less then .COM. Extention use makes sense, .NET is general name so +20%. Finally, topic similarity, ball is shorter, and might apply to football in the sense of creating a store to sell different kinds of balls, so it has topic similarity in that sense, +20%. In this example a name like ball.net should be considered 70% relevent [as far as a buyer is concerned sales/site comparable wise] when comparing it against football.com.
That means that in theory whatever football.com sells for, will be 70% of what ball.net sells for at it's minimum. Of course football is worth more possibly because of it's overture, page rank, google results and other factors, but as far as relevency is concerned it can give football a minimum value which is the point here. More importantly, to be more accurate, you should find 9 more relevent pairs to match with football.com and the average of those values after the percentage relevence is calculated in would be your predicted sale price for football.com after the other factors are also included in of course.
Also this value creates more of the range low $XXXX, then the actual dollar figure. My program will usually do $ figure + range. This part would help in creating a more accurate range.
So for me to create a proper tree of what TLD's are worth more then other TLD's, in each of the different categories where possible*!, there should be at least 50 relevent pairs (making the 100 domains) for each TLD in each of the categories. Now you can use the same name twice for the pair, in the case of words like casino where there is lots of information you can use casino.com as the base and compare it against the casino.ORG, and use it again and compare against the casino.NET, and again to compare against the casino.BIZ and so on etc, each pair counts as 2 domains so can speed up your search, these names are actually the ideal names I'm looking to find data for, but there aren't many names like that, where there is so many records of different extention sales of the same name . Also if, you are probably thinking well doesn't every name get -20% TLD value relevency? This is correct because every name you compare against one or the other will have a -20% relevency because they have to be different TLD's from each other (for this project anyways, since this research project is to assist in finding the differences between TLD's with same/similar names, in all reality to find a decent sales comparable you would look for a similar name in same extention).
I can give more details to this process if you need more answers to begin the proper research or suggestions.
Oh and please don't post and be stupid and say use dnsaleprice.com cause I already know =P. If it was that easy I'd have done it myself already =).
- Use Restrictions
- Registration Fee’s
- Structure
- Status
- TLD type
- Intended Use
- Actual Use
To better understand this take a look at the tables on the right, to this link
http://en.wikipedia.org/wiki/.org
So for example, while google results by doing a search on google with the command "site:.org" you'll notice that you will get more results then the searches for "site:.net", but .net sells for more! I believe this is because of the - Actual Use, and - Intended Use Sections, that lower it's value a certain percentage, thus why LLL.org for example when compared against other LLL.NET usually sell for less despite .org being used more and you would think have greater demand! While the demand is there, my theory is the funders are not! The people who pay the big dollars for the domains are businesses and entreprenuers not non-profit companies. So it's intended use can lower it's market to a specific section and therefor lower it's investmental value. This way I can still tie google results to the dollar value and make a calculation tree from it based on certain conditions in those 7 options.
To prove this though, I need a good deal of research data. As lots of different TLD's have different rules.
I'm trying to get research data of statistical significance, roughly as many (single word only) domain name sales, if possible 100-60 domain name sales from the following categories.
• 2 Char
• 3 Char
• 4 Char
• 4+ Char
• Acronyms
• Adult
• Antiques
• Art
• Automotive
• Beverages
• Books
• Business/Law
• Careers/Education
• Casino
• Cinema
• Cities
• Communication
• Computers
• Consumer Goods
• Countries/States
• Dating
• Dictionary Word
• Diseases
• Domain Names
• Education
• Electronics
• Events
• Finance
• Fitness
• Food
• Furniture
• Gaming
• Geography
• Hardware
• Health
• Hosting
• Humor
• Internet
• Jewelry
• Leisure/Culture
• Medicine
• Multimedia
• Music
• Nature
• Numbers
• Organizations
• Personal names
• Phenomenons
• Phrases
• Politics
• Portals
• Psychology
• Real Estate
• Regions
• Religion
• Science
• Services
• Society
• Software
• Sports
• Technology
• Theatre
• Tourism
• Travel/Traffic
• TV
• Uncategorized
• Water
• Webmaster
Now of these categories, the domain names you find must have at least 10 *similar* domain names if not the same domain name sales data in that category with a different TLD coresponding to it. So a total of 10 names with 10 similar names for each of those first 10 you used would be good for comparison.
For example, say you found football.com, and you noticed football.am in some sales data report, that would work and would be 2 of 100 names needed for the sports category as it has 80% relevence, -20% for the TLD not being a same or higher TLD of value. AmericanFootball.am would not count as it has to have at least 50% relevence. -20% relevence on it not being the same length, -20% relevence because the TLD is worth less (use google results popularity, or sales data to back up this claim for now since this is the data we are trying to aquire to create the list) and -10% for word similarity, the only word that is similar is football, so now were at only 50% relevence, and finally [known different uses for .AM in this case are music,radio,armenia], football doesn't really apply to armenia and therefor should be given -20% relevency here. TLD Correct ussage is a human made decision that can't be computed very well by a computer, it's one of the few things people will have to tell us about there name, and you will have to do when deciding what names are valid for this research. It's total relevency for our data collection would be 30% so far in the case of americanfootball.am, the only relevency is in the word 'football' with +10% and even the topic similarity value is 0% because the name is longer and so woudn't apply [refer to what defines topic similarity below], which is deemed not relevent for the purposes of this research.
Usually sales data like this is hard to come by. So you will have to search for dictionary words that are similar where similar is dictated by the following information.
---------
Relevance of terms is an important section when it comes to properely deciding how to judge what is a relevent site or sales comparable. This section acts as the foundation and support for all the future claims as to why another name should be considered relevent to yours.
The standard definition in the (RVER) Method for ' What dictates a relevent name ?' , is the 50% rule. The name must be at least 50% relevent otherwise the results start to get to unrelated, and inaccurate and vast. There is always going to more names unrelated to your name then related. A general rule of the universe is things strive towards disorder not order. The point is that the amount of resources that can be considered relevent only gets exponentially larger the farther down the percent tree you go, so it becomes unrealistic to calculate in a timely manner. This is why only names with at least 50%+ relevency should be considered.
Relevency is based on the concept of what is relevent for a *BUYER* not so much what is relevent between the names, though that is important also. For example a TLD like travel.TV versus the usually better selling TLD travel.US, to the buyer comparing his 'traveltelevision.net' name against those two should select the travel.TV instead of travel.US as the '.TV' TLD acts as the second keyword in that TLD making it more relevent to the buyer and the name you are comparing. With this in mind, below is a chart of what makes up the percentages...
1.) Character Length
2.) Word Similarity
3.) Extention Type
4.) Extention Use
5.) Topic Similarity
Character Length of domain name (or site) - [Worth 20%] (Is the domain name length of the site the same as your domain name, or shorter, shorter is always better, if so +20%)
Word Similarity - [Worth 20%] (Split into sub percentages based on the number of words, so one word is worth the full 20% (this will only happen in same name domains with different extentions), and two(2) words is 10% and 10%. Three(3) words is 6.66% and 6.66% and 6.66%) to total up to 20%, percentage given for each exact use of a word. The pattern continues like that for more words. For example if you have the domain supermagicisland.com, and you were comparing versus supertrickland.com, you can consider the super worth 6.66% since that is the only exact use of your word. Names that are similar like Magic and Trick don't count, there is another section TOPIC SIMILARITY for value there.)
Extention Type - [Worth 20%] (Is the domain name extention the same or better (better is determined by order of most valued $$ TLD's and most USED/POPULAR Tld's (which may not be worth as much but are vastly used)), + 20% if it is. To find out if your TLD is a 'higher' level TLD you can check it's 'Popularity' at 'TLD.nu'. For an idea of your domains dollar value, you can use resources such as 'DNSaleprice.com', '3Character.com', and try to compare general use names that can apply to all TLD's and compare there sale price differences. For example 'LLL' names are usually universal in value across all TLD's. Names like 'SEX' and 'POKER' and 'CASINO' will also universally be worth a lot across almost all TLD's and can be used as a comparison as long as you get a sale price from the TLD you are going to compare from with the names of those three 'holy grail terms' versus the value of those same three names in the TLD's you are trying to compare against, and calculate the difference average bettween them.
Extention Use - [Worth 20%] (Does the domain name extention of your name make sense for the proposed purpose of the site comparable. For example, if it's a business, .BIZ, .COM are most appropriate. If you were creating a television based site, perhaps .COM, .TV are most appropriate, where .BIZ or .ORG might not be as appropriate. +20% if it's appropriate use, even if the TLD isn't necessarily better in TLD Value List)
Topic Similarity - [Worth 20%] (Could the site or domain your comparing against your name, use your domain name to better describe there 'site' or domain name or equal it. For example say you have the domain 'doghelp.com' and you found a site or domain 'caninehelp.com', dog is a lot easier to remember and shorter then canine and would you give you +20% Topic Relevence Value. The similar topic name should be shorter or equal in length or considered the more appropriate use of the 'word' to be considered valid for +20% Topic Relevance. For example, while 'programing' is a valid spelling, 'programming' is the more proper and used spelling and therefor worth more despite being 'programing' being shorter.
----- (Quoted from DnAppraiser.Net/DNFinder RVER Method)
With 50% relevency in mind, The name used as the base comparison across all TLD's can be any words that are registered a lot in different TLD's or word combinations (LLL) (NNN), as long as there is at least 100 domain names in each of the different categories above. The goal here is to find as many relevent pairs as possible. So for example, using football.com again, if you had ball.net, there is +20% relevency in the name being shorter for the .NET, +10% word similarity, only ball is the same. The extention type is +0%, .NET is worth less then .COM. Extention use makes sense, .NET is general name so +20%. Finally, topic similarity, ball is shorter, and might apply to football in the sense of creating a store to sell different kinds of balls, so it has topic similarity in that sense, +20%. In this example a name like ball.net should be considered 70% relevent [as far as a buyer is concerned sales/site comparable wise] when comparing it against football.com.
That means that in theory whatever football.com sells for, will be 70% of what ball.net sells for at it's minimum. Of course football is worth more possibly because of it's overture, page rank, google results and other factors, but as far as relevency is concerned it can give football a minimum value which is the point here. More importantly, to be more accurate, you should find 9 more relevent pairs to match with football.com and the average of those values after the percentage relevence is calculated in would be your predicted sale price for football.com after the other factors are also included in of course.
Also this value creates more of the range low $XXXX, then the actual dollar figure. My program will usually do $ figure + range. This part would help in creating a more accurate range.
So for me to create a proper tree of what TLD's are worth more then other TLD's, in each of the different categories where possible*!, there should be at least 50 relevent pairs (making the 100 domains) for each TLD in each of the categories. Now you can use the same name twice for the pair, in the case of words like casino where there is lots of information you can use casino.com as the base and compare it against the casino.ORG, and use it again and compare against the casino.NET, and again to compare against the casino.BIZ and so on etc, each pair counts as 2 domains so can speed up your search, these names are actually the ideal names I'm looking to find data for, but there aren't many names like that, where there is so many records of different extention sales of the same name . Also if, you are probably thinking well doesn't every name get -20% TLD value relevency? This is correct because every name you compare against one or the other will have a -20% relevency because they have to be different TLD's from each other (for this project anyways, since this research project is to assist in finding the differences between TLD's with same/similar names, in all reality to find a decent sales comparable you would look for a similar name in same extention).
I can give more details to this process if you need more answers to begin the proper research or suggestions.
Oh and please don't post and be stupid and say use dnsaleprice.com cause I already know =P. If it was that easy I'd have done it myself already =).
