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Looking for JV Partners for a Pug Forum Community Project

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Hi,

I am looking for JV Partners to collaborate on a new Pug forum community project / idea with the exact-match domain name pugforum(.)com. This is a niche that is not saturated, allowing room for the new site to rank up real quick to the top of search results.

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About The Pug Dog Breed

"The Pug is a small, stocky, square, thickset dog. The round head is massive with a short, blunt, square-shaped muzzle. Moles on the cheeks are considered beauty spots. The teeth meet in a slight undershot bite. The very large, prominent eyes are dark. The small, thin ears are either rose or button shaped. The face has large, deep wrinkles. The high-set tail is curled over the back and a double curl is preferred in the show ring. Dewclaws are usually removed. The short coat is soft, fine and smooth. Coat colors come in apricot, fawn, black and silver." - http://www.dogbreedinfo.com/pug.htm

Pugs consistently rank in the top 20 of all dog breeds in the United States. Pugs are actually among the top ten breeds in many U.S. cities from coast to coast. They’re number ten in New York City and Los Angeles and rank number nine in Chicago, Washington D.C., Austin and Milwaukee.

Pug dogs are amazing. This adorable, playful and lovable small dog was created to be your best friend! Companionship is their great gift. They love nothing more than to be with their owner.

Pug dogs are the largest dog in the Toy Group and their unique facial structure makes them so cute.

Pugs love everyone and are suited to many types of homes because they are so good friendly and outgoing.


The JV Partners

The ideal JV Partners for this Community Project, must be willing and capable to contribute either expertise, resources or capital to make this venture a reality and a continuous success.

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Pet Market Statistics

According to APPA, $60.28 billion was spent on pets in the U.S alone in 2015. For 2016, it estimated that $62.75 billion will be spent on our pets in the U.S.

Estimated Breakdown:
Food $24.01 billion
Supplies/OTC Medicine $14.98 billion
Vet Care $15.92 billion
Live animal purchases $2.11 billion
Other Services $5.73 billion

Breakdown of pet ownership in the U.S. according to the 2015-2016 APPA National Pet Owners Survey

Number of U.S. Households that Own a Pet (millions)

Bird 6.1
Cat 42.9
Dog 54.4
Horse 2.5
Freshwater Fish 12.3
Saltwater Fish 1.3
Reptile 4.9
Small Animal 5.4

Total Number of Pets Owned in the U.S. (millions)

Bird 14.3
Cat 85.8
Dog 77.8
Horse 7.5
Freshwater Fish 95.5
Saltwater Fish 9.5
Reptile 9.3
Small Animal 12.4

According to the 2015-2016 APPA National Pet Owners Survey, some of the basic annual expenses for dog and cat owners in dollars include:

Dogs | Cats
Surgical Vet Visits $551 $398
Routine Vet $235 $196
Food $269 $246
Food Treats $61 $51
Kennel Boarding $333 $130
Vitamins $62 $33
Groomer/Grooming Aids $83 $43
Toys $47 $28


Revenue Strategy / Monetization

Revenue will be generated by selling ads directly to advertisers; like PetSmart, Petco, 1800petmeds, etc. We will need a marketing/advertising expert (JV Partner) that can bring Advertisers and Sponsors on-board.

There is also opportunity to generate additional revenue thru the sale of pet products, sold by us--directly to consumers via the site. e.g: store.pugforum.com or pugforum.com/pet-supplies-store | OR, generate additional revenue by creating a marketplace (shops.pugforum.com) where we charge merchants a monthly fee to sell pet products on the site (SaaS model).

The Technology

The ideal technology solution for this community project is the mooSocial script, which has a onetime cost of $149, and an ongoing cost of $49 annually, for regular updates.

I want pug lovers and parents to be able to share adorable, fun, cute and kick-ass pictures of their little companion! While also sharing tips, news, ideas, asking and answering questions in the community. The mooSocial script has all the bells and whistles to make this project a reality. However, I am definitely open to other (better) solutions you may have.

Conclusion

Pugs consistently rank in the top 20 of all dog breeds in the United States. Out of an estimated 54.4 Million U.S Households that own a Dog, it is obvious millions of these households are happily living with their Pugs! All these and more, makes tapping into this niche, a great idea and opportunity!

The ultimate or future plan with this project, could also include selling the site to a large (publicly-traded) company in the pet space, for a cash and equity deal.

If interested, feel free to send PM or email us at potentialdomainsales [at] gmail. Let's discuss possibilities!
 
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