I'll have to admit that even as someone is fairly heavily invested in .TV, this is not a domain I would have even backordered as at face value .TV doesn't seem to be a good fit for the keyword. I didn't even know what a lightbox was till I saw this sale. But apparently someone was not deterred by all the baggage the .TV critics remind investors of and this domain still produced a solid four-figure sale. Congrats to the seller and it will be interesting to see how it is used.