$95 per year is just too much for any except the extreme best names (which are surely taken).
.LA may or may not be a good idea. There is certainly more interest in it these days, but you can buy 4 or 5 .coms for the same cost, and end user prices for .coms are several orders of magnitude higher. Perhaps try a few .LAs if you do not mind the risk and the waiting, but put most of your money elsewhere.