It's a GREAT name for a tech startup... something big like Pinterest, FourSquare, Twitter... super recognizable as "fun" in Western cultures, super easy to reference, almost impossible to mis-hear.
In these cases the buyer has a short-list of "candidates" and will "pick" one based on many factors unrelated to price, as long as price is within reasonable range compared to the other candidates and the startup culture.
This was brokered by a pro... so there likely was someone standing on the side of the name choosing process, who was able to adjust price to fit the desire and budget. If the pro gained the buyer's trust (as a professional who would work with the process and not be a jerk with insider info about personal preferences, etc) the odds were optimized separately from price.
This forum would be improved if pros disclosed some of the actual real-world processes like this, to educate. Little incentive to do so, though, maybe. Increases competition for the brokers?