My problem with it is wici isn't really pronouncable, well it is but it's confusing. Is it eye-wickey or eye weeky or eye-weecy? Either way, if you verbally tell someone to go to iwici.com they're more likely to type in iwiki.com or iwickey.com or iweesey.com than iwici.com . Even though at first glance it looks like a great name I think this really hurts the brandability.