Is this a good domaining strategy?

[StarDomains]

Hi everyone! I'm new at NamePros and at domaining and have a few questions that I hope you can help answer. I want to focus on brandable domains and a little on keyword domains as well. I have the domain SolveBrite.com that I currently have listed on a popular marketplace for sale. I have created an entire corporate identity package to go with the domain name and that includes a logo, business card, envelope, and letterhead. There are social media covers and profile pictures to go with it as well. I have reserved some social media accounts and usernames for the domain also. Some possible company names are: SolveBrite LLC, SolveBrite Corp, SolveBrite Co, SolveBrite Networks, SolveBrite Inc, SolveBrite Tech, SolveBrite App, SolveBrite Partners ect...

Do you think that this is a good brandable domain name, or is it worthless?

Is the identity and social media package a good idea or not?

Would this increase the value of the domain in the eyes of a potential buyer?

In your opinion what is the best platform or marketplace to be selling this type of domain on?

I am a little unsure how to approach pricing this domain. On some brandable marketplaces domains of this caliber are listed for $1500 to $2000 to even $3000. In your opinion how much is this domain potentially worth?

Looking forward to hearing from you!

 

[StarDomains]

I've heard of epic fails where somebody new to domains went and registered 100 of them in an hour and they were all trash. I don't want to be that kind of person. So far I have less than five. I'm going to take it slow and learn as much as I can as I go along.

 

[Kate]

End users like domain names that are somewhat unique, so brandable are good candidates. However, they also like that such domains be free of history and emotional baggage. I don't think you should try to sell them a full package including stationery. Let them brand the domain as they deem fit.

If on the other hand you're selling a real business it's a different situation.

You can run a media agency if you'd like, but it's another job.

 

[imadoer]

I think your putting way too much effort into this name. I would put more time into finding more names to buy. Don't have all your eggs in one basket. That name could take a long time to sell. Diversify buy a portfolio of names. This way your not waiting on one hand reg to sell.

 

[Ategy]

It's not a horrible name (I kinda like it) ... and yes .. similar names have sold on brandbucket in the 2k-3k range .. but the very important part of that puzzle that is missing is that for every 1 domain like that they sell .. 500 others do not sell.

Grabbing the social media accounts is a plus I'd think .. while on the other hand I've heard doing stuff like the logos, stationary, etc can actually make the focus of the possible end use too narrow and might stifle the imagination of a potential buyer. Meaning that you might have a logo for solvebright with a lightbulb ... then when a potential buyer sees it they think it's only a good name if they want to sell lightbulbs. I'm over simplifying .. but I'd think in cases where you have a generic brandable you'd want to give the illusion of the widest possible end-usage. For key-term domains where the potential end use is more narrow then I'm guessing it could be a good thing.

Good luck with it!

 

[Cdomains]

It's not a great name, but not the worst I've seen from a newbie.

 

[168]

Hi everyone! I'm new at NamePros and at domaining and have a few questions that I hope you can help answer. I want to focus on brandable domains and a little on keyword domains as well. I have the domain SolveBrite.com that I currently have listed on a popular marketplace for sale. I have created an entire corporate identity package to go with the domain name and that includes a logo, business card, envelope, and letterhead. There are social media covers and profile pictures to go with it as well. I have reserved some social media accounts and usernames for the domain also. Some possible company names are: SolveBrite LLC, SolveBrite Corp, SolveBrite Co, SolveBrite Networks, SolveBrite Inc, SolveBrite Tech, SolveBrite App, SolveBrite Partners ect...

Do you think that this is a good brandable domain name, or is it worthless?

Is the identity and social media package a good idea or not?

Would this increase the value of the domain in the eyes of a potential buyer?

In your opinion what is the best platform or marketplace to be selling this type of domain on?

I am a little unsure how to approach pricing this domain. On some brandable marketplaces domains of this caliber are listed for $1500 to $2000 to even $3000. In your opinion how much is this domain potentially worth?

Looking forward to hearing from you!

Since you put a lot of effort into a package, have you identified/emailed potential parties/industries ? new tech incubators ?
Outbound usually brings the best ROI.
A little more homework and you may have a winner!
Cheers

 

[hawkeye]

It's not a bad domain. Submit it to BrandBucket and see if they'll accept it.

 

[catchmesleeping]

It's not a bad name.

I've had some buyers ask me before, if I also owned the social media accounts to go along with a domain name that they wanted to buy from me. In one or two cases, not having those accounts prevented a deal from happening.

The downside of this strategy is that it's hard to scale. I can go and register a domain name in a minute and have it parked in another minute. But for you, to create this kind of branding, and then go through the trouble of registering the social media accounts, you'll need to invest several hours of time.

 

[StarDomains]

Thanks for the advice. You make a good point.

 

[SiteMac]

The best newbie strategy is not to buy a lot until you sell some first. I think limiting oneself to 30 domains until one is sold it a good strategy. After you sell 1 you know you are on the right path.

 

[StarDomains]

If the most anyone thinks you'll get is $3000 for that name, then you're working too hard for the money. Don't focus on the name, create a principle brand and elevate it. Let the domains you sell be the beneficiary of your brand.

Thanks for the advice... That makes sense.

 

[StarDomains]

Good point. It can help in some cases. But it's easy to get too much time wrapped up in it.

 

[Ategy]

I see what you're saying. Having something too narrowly focused could cut out a lot of other potential buyers. Next time I'll try to take a broader approach.

No .. I dont see that problem with the domain ... it's fairly wide ranging .. but I'm saying having a visual logo or semi-developed website could limit the imagination of a potential buyer because they'll only see it like you project it with the logo etc. But it really depends on the logo .. in some cases it could actually hep if you're lucky .. or if the niche portrayed by the logo is a profitable/popular one.

 

[StarDomains]

@yesterday I haven't thought of approaching it that way, but in the right circumstance that could be a winning strategy. I like the way you think!

 

[Digital DJ]

Some great advice here. I love brandables but from experience you can get caught up with branding and your vision, which isn't always someone else's and you end up becoming a busy fool.

Good luck and have fun!

 

[StarDomains]

If it doesn't sell at the 30 day auction where it's listed now, that's what I will do.

 

[yesterday]

I'm not sure that is any good. I can't see the value in it.
The domain doesn't mean anything to me, and if (as a potential buyer) I were to set up a whole new brand I'd probably get a domain that nails what I do, so given that you are not targeting any specific marketplace, it is unlikely to match someone's plan very well.
Additionally I think that if you are going to spend money on extending a brand - start with a good name that people are already showing interested in.
It is extremely tempting (I know because I keep falling into it) to fall into the trap of thinking 'if I can create a valuable domain out of this not so good free-to-reg and sell it then I can do it again and again until I've got a reliable pattern of income'
I'm not saying you can't do that because there will be a few, maybe quite a few, on this forum who have done that, but I am saying that that is the hard way - and you need to know what you're doing or you can waste a lot of life doing it for no reward.
The straight advice is always to find good domains even if they cost a little more. Don't free-to-to-reg unless you know you can sell it, and sell this one (solvebrite) before you buy another - that way you bring yourself back down to earth and realise how much effort it takes to sell a bad domain. It wakes you up to realising that it's a sort of winner-takes-all market. The good domains sell themselves for many many multiples of the price of almost identical but bad domains. The mid market is full of knowledgeable, experienced traders, noobies, try hards, addicts and yes even some more dishonest lots.
i'd put myself in the experienced addict category and would follow my advice more often if I only listened!
Best of luck with it.

 

[StarDomains]

I understand what you're saying Kate. I thought all the extra stuff might increase the value more, but it makes sense that potential companies would want to create the brand identity their own way.

 

[imc]

If the most anyone thinks you'll get is $3000 for that name, then you're working too hard for the money. Don't focus on the name, create a principle brand and elevate it. Let the domains you sell be the beneficiary of your brand.

 

[StarDomains]

You're right catchmesleeping, doing something like this would be hard to scale. My time may be better spent finding other good quality domains.

 

[Sophia Alice]

Strategy is good but why all with solve brite ? use different names so that you can have more target audience focus on all niches

 

[StarDomains]

I've heard doing stuff like the logos, stationary, etc can actually make the focus of the possible end use too narrow and might stifle the imagination of a potential buyer. Meaning that you might have a logo for solvebright with a lightbulb ... then when a potential buyer sees it they think it's only a good name if they want to sell lightbulbs. I'm over simplifying .. but I'd think in cases where you have a generic brandable you'd want to give the illusion of the widest possible end-usage.

I see what you're saying. Having something too narrowly focused could cut out a lot of other potential buyers. Next time I'll try to take a broader approach.

 

[yesterday]

Not necessarily! Only sometimes!

A closely targeted name is often a good choice.

It's often a good idea to have an idea of who it is that might buy the name.

If you're working in a particular field of business during the day, maybe see what domain would be good in that field that you know about. It could be a really detailed specific name.

 

[doubleU]

Domainers often make logo's for their newly acquired domains and use the logo's to showcase them but spending anything more than 20-30 minutes on each logo is proberly a waste of time as it's unlikely to satisfy the buyer no matter how good the logo is.