I don't know how to answer your question Brian. The people at .mobi should know that other companies have no interest or care what happens to them. I've always complained about their coding restrictions. They seemed to make sense up front, but they cannot continue. It might be the best fit for this minute, but will it be next month, six months from now? I doubt it. iphone is only the first coming along. If it catches on that will be big trouble for mobi because the other cell companies will be forced to match and exceed its capabilities. That's just the way the free market works.
These new technologies should be getting all website owners (regardless of the extension they use) attention. As more people use mobile devices to access content on the web website owners will need to take that into account. But even that is up in the air because sooner rather than later some smart cookie out there is going to develop software that makes browsing any tld on a mobile device the same as it is on a desktop. iphone is just the first mass commercial exploration of that.
If mobi is going to survive as the 'mobile tld' they had better act fast. That's why I said they cannot be patient. They will have to spend tens of millions branding themselves as the mobile web before these newer browsers and mobile devices really take off. Because if that happens first - it's game over, mobi will be no different from any other tld. And for some of us - it already is no different. (except the restrictive coding standards)
Why some mobi people don't see this I don't know. Others have suggested that there is a core among them who knowingly and willingly hype the extension for the purpose of pure profit - not out of any sense of real loyalty to the extension or the poor saps buying up four and five letter mobi domains. They've been pegged as the ones who denounce anyone like myself for offering a differing opinion.
All I ask is for people to step back and take a long cold hard look at the reality that is technology. People have to adapt or be left behind. If patience was the true and only marker of success on the web then I could have left websites I made in 2000 as they were.