Is Instagram is Important in Marketing?

[Gustavo-Woltmann]

Today, Instagram has become one of the main platforms for marketing campaigns. This social network has a wide range of different audiences who enjoy interacting with their favorite brands, and this, in turn, increases the role of marketing.

The benefits of marketing on Instagram is obvious these days For example, consider the following statistics:

• More than 25 million different businesses around the world use Instagram, and more than 200 million Instagram users visit at least one business profile every day;
• 80% of Instagram users follow at least one brand in this social network and 60% of them have found and bought new products or services through this;
• At least 30% of Instagram users have bought one of the products they found on this social network;
• 65% of the most popular Instagram posts clearly contain advertisements for various products.
  

Gustavo Woltmann.