Domain Empire

interviews Interview With Domain Broker: Jordan Siberry

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Modern day Technology entrepreneur Jordan Siberry took some time out of his hectic schedule to sit down and give some insight into his domain portfolio. Located in Miami for over 20 years but originally from Canada, Siberry has had the best opportunity to see tech take storm, ride the wave, and come out on top. From getting started on his desktop machine in his basement as a teenager, he now manages a wealth of domains from his phone. We find out how he started, how it’s been, and the future as he sees it.

Domains, can you help explain the value in them? To me, and many others, they are just words you write with “.com” at the end in the top bar

Jordan S: Yeah that’s essentially the face value of what they are. But they are actually like virtual real estate. Think about it when you buy a home, Location, location, location. So anyone that wants the easiest way of being found, you want the best naming domain for your website. Some domains are worth more than others, just like property in the real world.

Ah, ok so you’re like a virtual property manager. So what gives a domain more value than the others?

Jordan: It boils down to the website owner’s value of it really. Is a short, simple 4-5 letter domain best? Probably. But you see domains out there that are quite long, more of a phrase, that are easily memorable and easily attainable. Any business or individual decides on what is the desired domain name ....

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