Last night we took some friends out to dinner and as the conversations turned from idle dinner chat to business this topic was introduced by one of the people at the table and everyone had an opinion and I am left to ponder.
I have read many threads similar to this topic and I of course had my opinion and now that the night is over I would like to see read your opinions.
The hypothetical case does NOT involve reverse domain hijacking, however it does involve domains and trademarks.
The hypothetical that was brought up is as follows.
Business A purchased and operates a website under the name widget.com they have owned the domain and site since the internets inception.
Along comes Business B and this business successfully trademarks widget for both wares and services which includes internet website. Business B is not interested in obtaining Business A's domain however Business B would like Business A to cease and desist using Business B's trademark.
To make things even more interesting there is several other businesses online that also had domains previous to the trademark and since the trademark was granted that use domains such as specialwidget.com uglywidget.com ect.
Now Business B is not interested in obtaining these domain addresses however they are all selling widget or attracting consumers to find out more information about widget. and Business B is only interested in protecting its trademark so as not to dilute its mark.
Business B also owns widget.(country code) and many other variations of the domain in .com such as prettywidget.com ect
The main arguements that were brought up last night during dinner were that since Business B has successfully been granted trademark they have sent copies to google and other PPC advertisers claiming right of use of its mark are considering sending cease and desist letter to all companies involved in using its mark regarding keyword and advertising for and within their websites. This is where everyones opinions varied with regards to legalities and what could and could not be done.
What are your thought's?
I have read many threads similar to this topic and I of course had my opinion and now that the night is over I would like to see read your opinions.
The hypothetical case does NOT involve reverse domain hijacking, however it does involve domains and trademarks.
The hypothetical that was brought up is as follows.
Business A purchased and operates a website under the name widget.com they have owned the domain and site since the internets inception.
Along comes Business B and this business successfully trademarks widget for both wares and services which includes internet website. Business B is not interested in obtaining Business A's domain however Business B would like Business A to cease and desist using Business B's trademark.
To make things even more interesting there is several other businesses online that also had domains previous to the trademark and since the trademark was granted that use domains such as specialwidget.com uglywidget.com ect.
Now Business B is not interested in obtaining these domain addresses however they are all selling widget or attracting consumers to find out more information about widget. and Business B is only interested in protecting its trademark so as not to dilute its mark.
Business B also owns widget.(country code) and many other variations of the domain in .com such as prettywidget.com ect
The main arguements that were brought up last night during dinner were that since Business B has successfully been granted trademark they have sent copies to google and other PPC advertisers claiming right of use of its mark are considering sending cease and desist letter to all companies involved in using its mark regarding keyword and advertising for and within their websites. This is where everyones opinions varied with regards to legalities and what could and could not be done.
What are your thought's?







