what you mean? Imodo get automatic customization according to the keyword you set. Obviously you have to work on it checking if the keyword fit your site and get a number of pictures, video links etc. The highest number of ads you have higher the chance having a click.
Try using different landing pages (links, video, photo etc) to see which suits more the title-targeting visitors. Obviously quality of your domains count most (quality keywords domain(natural traffic), position on search engines etc).
Personally in one week had visitors and a crt ranging from 1% to 10% not impressive but still on the very early stages. Highest click 45 cents, lower 4 cents.