question I Have placed bid for $7,100 but I didn't win

[jamaltq]

Hello guys
I have joined the auction for the domain name SportsEquipment.com
My highest bid was $7,100 and the domain sold for $12,000
Do you think it's worth it?
Thanks.

 

[Ted.T]

Well, you already lost the auction Just chill out and look for smth else... That domain sure is worth more than 12k, and I think every chain selling equipment would pay way more to own it.

 

[DomainVP]

Do you think it's worth it?
Thanks.

At $7k I think you were right to stop. This could be a $15k-$25k sale but at $14k it sucks most of the profit up.

Although I'm not a particular fan of businesses built on key words. Google, Apple, Exxon are rather obvious examples. It's like trying to buy a street called "Sports Equipment" because that's where people would expect you to be instead of building a great sports equipment store called "Bob's" and have others seek you out. Key word domains are great for small businesses though.

You nailed it 100%!

There are lots of dreamers in here. This is not a 6-figure domain GTFO to anyone who thinks it is.

I think this is 12k wasted on something that was not renewed for a good reason. After all of this time no billion dollar sports equipment company owns it... HUGE red flag.

Have you ever tried to sell a keyword with low monthly searches to a massive chain?

Most large companies won't give a flying crap about that domain, because they already have their brand name.

Those that could benefit from owning that domain won't understand how it will help them, no matter how much you explain it, or they can't afford an inflated domain investor price.

There are a few ways you could sell this domain for a profit, but after reading some of the advice from this thread, it's likely the owner won't know how to approach a corporate entity and sell it properly.

 

[ezee]

I think its worth the 12k as SportsEquipment market is huge, many fitness orientated people moving into the more healthy lifestyle sector, estibot value was $86000 which will get readjusted I am sure ,with the right enduser this domain will do well , IMO

Monthly Searches: 14,762 Exact Match
Cost Per Click: $1.36 USD
Ad Competition: medium

 

[xn--v4h.com]

Although I'm not a particular fan of businesses built on key words. Google, Apple, Exxon are rather obvious examples. It's like trying to buy a street called "Sports Equipment" because that's where people would expect you to be instead of building a great sports equipment store called "Bob's" and have others seek you out. Key word domains are great for small businesses though.

 

[Sanwal]

Actually i might take a few words back, the right domain + the advertising go hand in hand.

 

[ezee]

Threads Like this are very informative as it really brings out diversity and how we all see domains in our own unique way ,it also can help us when we sometimes do not look at things from maybe another view and correct our own misgivings

I seen this domain very differently from being used as a brand or brandable ,I did not look at the branding of "Sports Equipment" ,I felt any brand can use this domain ,upcoming new brand or Retailers even existing ones ,
I did a search on Google for "sports equipment" a few adds with sports equipment as keyword was seen 1 example below.

I just felt that any brand can work here because you could either add the brand name as a subdomain example nike.SportsEquipment.com or just use sportsequipment.com and when they on the page branding and logo can be NikeSportsEquipment or even WalmartSportsEquipment just the way I saw it not saying its a correct way or incorrect just maybe different ,if companies are paying $XXXX+- on Adwords for that specific keyword,I would be hopeful having a domain like sportsequipment.com would be an added benefit for that specific niche and branding by the subdomain was an option available to many endusers in the industry .

 

[Primary Names]

The old owner still has another 7 days to renew it.

99.9% chances of this getting renewed. This was a great publicity for the domain.
Now it is way easier for him to sell it higher than earlier quoted price.
Sadly, this is the only way of getting a true appraisal.

 

[trickytobeat]

ah, the domain name business!

SportsEquipment.com is a very good name that if held by the well-heeled elite of the business, $12K would be the opening offer with a reserve of $35000, at least. I think $12K for SportsEquipment.com is a bargain, IMHO.

 

[xn--v4h.com]

Those would involve some nice key words too.

 

[Ted.T]

Although I'm not a particular fan of businesses built on key words. Google, Apple, Exxon are rather obvious examples. It's like trying to buy a street called "Sports Equipment" because that's where people would expect you to be instead of building a great sports equipment store called "Bob's" and have others seek you out. Key word domains are great for small businesses though.

It's a common marketing choice, and a lot of big companies use such domains for TV and billboard ads One example, Fahrrad.de, sold a couple o years ago for 11k Euro, now it's used for a TV ad in Germany.

 

[fatter]

Like Ted said, for a seller of sports equipment one visitor(sale) would pretty much pay for the domain with a lifetime of free business after that
Joe T

 

[Captdocs]

Hello guys
I have joined the auction for the domain name SportsEquipment.com
My highest bid was $7,100 and the domain sold for $12,000
Do you think it's worth it?
Thanks.

I was watching that auction, great name imo.
Think of it this way, you now have 7100 to spend on other domains!

 

[Arca]

Who knows... all I know is that for $12k there are much better names to be had from an investment standpoint.

Yes, there are better opportunities out there for $12,000, but renewing doesn't cost $12,000, it only costs $9. I did not disagree with your observation on the auction price, but with your position that this name was "not renewed for a good reason". From a domain investing standpoint, there are zero good reasons for not paying $9 to renew a name the reseller market values at $12K, and that is an upgrade for a ton of shops using longer version of the name or exactly the same name in other extension. This name is worth thousands regardless of how you look at it. I don't see reason behind throwing away thousands to save nine dollars.

If you think this name was not renewed for a good reason, do you only renew names of better quality than sportsequipment.com in your own portfolio?

99.9% chances of this getting renewed. This was a great publicity for the domain.
Now it is way easier for him to sell it higher than earlier quoted price.
Sadly, this is the only way of getting a true appraisal.

It still hasn't been renewed.

 

[Fancy.domains]

Great domain!

Even though EMD names are not as useful as before, I would think this might sell for up to a mid xxxxx in the future. Maybe even more if lucky.

Sexshop dot com just sold for 226K. Almost twenty times more!

 

[Sanwal]

This most probably is just the reseller market,
But to the right enduser it's atleast a low six figure domain.

Millions are spent on advertising, that too just for a few minutes on high end tv commercials. Domains may last for the next 10 years but for now people follow and know the .com.
From my knowledge and research (Which there is barely any source to back it up). The right domain for now can get you a much better return in the long term than spending a million or 2 on advertising for a 1 minute spot.

 

[fatter]

This most probably is just the reseller market,
But to the right enduser it's atleast a low six figure domain.

Millions are spent on advertising, that too just for a few minutes on high end tv commercials. Domains may last for the next 10 years but for now people follow and know the .com.
From my knowledge and research (Which there is barely any source to back it up). The right domain for now can get you a much better return in the long term than spending a million or 2 on advertising for a 1 minute spot.

Yea, agree 100 percent, but too bad 80 percent(my guess) of endusers aren't aware of this
Joe T

 

[Sanwal]

At $7k I think you were right to stop. This could be a $15k-$25k sale but at $14k it sucks most of the profit up.



You nailed it 100%!

There are lots of dreamers in here. This is not a 6-figure domain GTFO to anyone who thinks it is.

I think this is 12k wasted on something that was not renewed for a good reason. After all of this time no billion dollar sports equipment company owns it... HUGE red flag.

Have you ever tried to sell a keyword with low monthly searches to a massive chain?

Most large companies won't give a flying crap about that domain, because they already have their brand name.

Those that could benefit from owning that domain won't understand how it will help them, no matter how much you explain it, or they can't afford an inflated domain investor price.

There are a few ways you could sell this domain for a profit, but after reading some of the advice from this thread, it's likely the owner won't know how to approach a corporate entity and sell it properly.

After rethinking properly and reading your post, i got to agree with you.
Will take my words back. (About it being a six figure domain)

 

[atinc]

Hello guys
I have joined the auction for the domain name SportsEquipment.com
My highest bid was $7,100 and the domain sold for $12,000
Do you think it's worth it?
Thanks.

If it is an end-user who bought it, yes.

 

[joro001]

At $7k I think you were right to stop. This could be a $15k-$25k sale but at $14k it sucks most of the profit up.



You nailed it 100%!

There are lots of dreamers in here. This is not a 6-figure domain GTFO to anyone who thinks it is.

I think this is 12k wasted on something that was not renewed for a good reason. After all of this time no billion dollar sports equipment company owns it... HUGE red flag.

Have you ever tried to sell a keyword with low monthly searches to a massive chain?

Most large companies won't give a flying crap about that domain, because they already have their brand name.

Those that could benefit from owning that domain won't understand how it will help them, no matter how much you explain it, or they can't afford an inflated domain investor price.

There are a few ways you could sell this domain for a profit, but after reading some of the advice from this thread, it's likely the owner won't know how to approach a corporate entity and sell it properly.

After reading through some early responses I thought i'm going to go out and state i'm by myself thinking this isn't anything like as good a domain as others are suggesting. Seeing your post saves me the time and effort, completely agree with everything you've said. OP should be pleased he saved his money.

 

[Sanwal]

After reading through some early responses I thought i'm going to go out and state i'm by myself thinking this isn't anything like as good a domain as others are suggesting. Seeing your post saves me the time and effort, completely agree with everything you've said. OP should be pleased he saved his money.

Imo,
He didn't save his money, he would get the money back in the resellers market.
Got to look at the big picture. Why would anyone want to name their brand Sportsequipment.com, if they are trying to go big.

Domaining is much more than these so called Estibot values and search results, it's about thinking from an end users perspective. If i were a company selling sports equipments and had huge investment capital in my hands, i would rather have a brandable, some exact matches are great if they are a brandable + an exact match domain. But in this case the domain won't go a long way.

 

[MapleDots]

Hello guys
I have joined the auction for the domain name SportsEquipment.com
My highest bid was $7,100 and the domain sold for $12,000
Do you think it's worth it?
Thanks.

My max would have been 15k for it and I would have listed it at 45k.

Too bad I did not see it, I would have bid more. Given the size of the market it is almost a guaranteed resale.

 

[Arca]

The domain had a $7,350 BIN at Afternic, $5000 below what it sold for in a domainer auction. DomainTools still shows the Afternic list price:

 

[jamaltq]

The old owner still has another 7 days to renew it.

 

[DomainVP]

I'm not able to think of a single good reason for why this was not renewed.

Use your imagination!

They probably shopped it around to every single sports equipment retailer over the years and/or had it brokered already; resulting in 'terrible' offers that weren't worth a wealthy owner even selling it. Sometimes DN owners would rather see it go back to the pool rather than to sell, I've heard that sentiment from many SEO's and dev's.

It could always just be an attempt to get attention from investors, and they have every intention to renew and then sell for $5k more to a starry-eyed buyer.

Who knows... all I know is that for $12k there are much better names to be had from an investment standpoint.