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How well do the Afternic ns3/ns4 sales lander pages convert?

Located in Domain Marketplace Reviews started by slobizman, Feb 21, 2019.

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  1. slobizman

    slobizman Established Member ★★★★★★★★★★

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    I always sell my names with reasonable BIN pricing, with no lesser minimum bid allowed. It's worked very, very well for me, for names priced between $750 - $10,000. I have most of the names resolving to a Sedo BIN landing page with no ads (which I want), and some forwarded to the Afternic sales page for the domain. (All my names are at Godaddy.) Sedo is giving me way to many bogus "sales" that aren't real and get canceled, so I looking at pointing more names to Afternic, which I'm happy with (sales never fall through).

    However, Afternic/Godaddy is telling me that their research shows that they sell significantly more names for people who use their nameservers ns3.afternic.com and ns4.afternic.com which lands on a "price request" page that looks like the image I've included at the bottom of this post.

    Along with using these nameservers, they also want me to create a minimum bid amount, reserve price and floor price.

    I could see how this might work better for names that domainers price unrealistically high (most). But for names like mine that are mostly priced between $750 - $5,000, I really question this. Because, 1) once people start bidding at a lower price, it's difficult to get them up more than halfway to the full BIN price, 2) having to put your phone number in the form is off-putting (to me at least), and 3) maybe it's just me, but when I see a page like this I think the price is going to be very high since they won't show it.

    I might just try it with the hundred or so names that I do have priced higher than $5,000 and see what happens.

    But I'd love to hear the opinions of others here on this subject? Do these "request price" pages work better than BIN pages?

    FYI: they will not entertain the idea of creating a landing page that shows the BIN price on it. I have to do a Forward to the afternic BIN page, which is a pain when you have a lot of names. Plus, even if the minimum bid is equal to the BIN price, they insist on showing the minimum bid field still, which looks odd.
     

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  2. slobizman

    slobizman Established Member ★★★★★★★★★★

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    Ha! As I was writing that, Sedo just emailed me "We are pleased to inform you that a buyer has accepted your fixed price offer for your domain botwatch.com for 888 USD!" That's what I love about fixed price sales, no negotiations, I just get emails that I've made a sale.
     
  3. frank-germany

    frank-germany domainer since 2001 / musician Gold Account VIP

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  4. barman

    barman Established Member

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    I've never used these pages but I imagine they convert really well because they're well designed. Easy lead form, nice big phone number, and big Godaddy logo (trust!)

    What do the ns1, ns2 pages look like at Afternic?

    The "floor price" is the lowest you're willing to take should Afternic negotiate with a buyer on your behalf. For example, your BIN is $5,000 and your floor is $3,800 - the agent could sell the name $3,800 without contacting you for approval. Obviously they will try to get max $ but some a lot of times sales happen in the spur of the moment and closing the deal is the most important thing.
     
  5. slobizman

    slobizman Established Member ★★★★★★★★★★

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    I’ve got a new account at undeveloped and am going to try pointing a few hundred $1,000-5,000 names with them and test them out.
     
  6. slobizman

    slobizman Established Member ★★★★★★★★★★

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    I agree having the Godaddy name on the page is very positive, as I tend to sell to end users who are leery enough about this whole domain business, and likely the only name they recognize of all the players is Godaddy. I have had many people contact me directly and ask me “who is this Sedo company, can I trust them?”

    I am not sure about ns1 and ns2, I believe it’s a typical parked page with ads.
     
  7. Bob Hawkes

    Bob Hawkes formerly MetBob NameTalent Gold Account VIP

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    Clearly Sedo, Undeveloped and Afternic all take rather different approaches to landing pages. As a consumer (for other prducts) I like clean, informative pages that don't push me to telephone someone for more information. The Afternic pages have typically bothered me for that reason.I do agree that switching to show the GoDaddy logo is a big plus.

    However, after hearing Paul Nick's keynote at NamesCon (which was mainly on numbers and models but yes did softly push some Afternic features) I do see that many end users are not like me and they do want to talk to a person, and want a representative active 24x7 and who speaks their language. That is the advantage that the Sedo and Afternic landers have. I still prefer the ones at Undeveloped, but don't know if I am letting personal feeling sway me too much. Most of mine I have pointed at Undeveloped currently.

    A good question and look forward to hearing responses from those who have done long term trials of all three.

    Bob
     
  8. poweredbyme

    poweredbyme Democrat.win VIP

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    I fully agree with you and wrote the same things here. BIN is the best for the domains under 10k.
    I too like making sales with no negotiations. If I will negotiate I don't need a marketplace, don't need to pay 20% commission.

    "Make offer" may be better for premium domains only. Someone may make a very high offer than you expect even though the odds are very low. But it may be worth to experience.

    Stick to BIN and never drop your prices. BIN outperforms "make offer" most of the time.
    Don't focus on landing page design differences. As long as the landing page is fully functional, its design is unimportant.
     
  9. Nikhil Jain

    Nikhil Jain Top Member VIP

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    Anybody using the ns3 and ns4 landers yet, and can share their experience?
     
  10. slobizman

    slobizman Established Member ★★★★★★★★★★

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    It's been roughly six months in my trial of the Afternic ns3/ns4 landers. ZERO leads. Zero. Meanwhile, my other Afternic BIN landers are selling names. And my Undeveloped landers are selling names.

    I don't understand why Godaddy pushes these. BIN landers are the absolute best.
     
  11. Nikhil Jain

    Nikhil Jain Top Member VIP

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    Thanks for sharing the results.

    I believe the BIN landers have been achieved by forwarding the domains to the offer page?
     
  12. slobizman

    slobizman Established Member ★★★★★★★★★★

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    Yes. I forward to a URL in this format:
    https://www.afternic.com/domain/yourname.com
     
    Last edited: Jul 19, 2019

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