How to price domains at GoDaddy

[MARK ROBERTS]

I wish Go daddy would give an option to list a name with just a "make offer" and no starting price. I find it difficult to price a name because you either wind up over pricing to protect yourself or starting with too low a "make offer" amount where people just offer you a small amount over your starting price.

I am thinking of just listing with a make offer of $1, and maybe this will cause people to bid a reasonable amount if they know that a good name will go for much more.

What is your experience? What do you think, and how do you guys handle this?

 

[garptrader]

If you allow very low minimum bids that is precisely what you will get. If your strategy is to send such bids to auction and you feel there will be enough interest in the name to generate a sale, OK. However, I have never felt comfortable depending on domain investor bids to yield an optimal sales price.

 

[MARK ROBERTS]

If you allow very low minimum bids that is precisely what you will get. If your strategy is to send such bids to auction and you feel there will be enough interest in the name to generate a sale, OK. However, I have never felt comfortable depending on domain investor bids to yield an optimal sales price.

So what is the best strategy for listing at Go Daddy, without overpricing or leaving money on the table?

 

[garptrader]

Pricing strategy depends on your timeframe and portfolio. Domainers like Michael Berkens may set minimum offers of $10,000 on nearly everything though they certainly lose many potential sales at lower price points. In nearly ten years of domain investing I have found that sales over $1500 are not common. I don't have many one-word domains and I have never understood the fascination with LLL and NNN domain names. I would suggest pricing slightly aggressively to generate cash flow but price accordingly - best names at higher prices, so-so names at lower prices. If you price everything too high you end up with no sales and no means of paying renewals.

 

[MARK ROBERTS]

The next question then would be how do you really know what your names are worth? I think everybody thinks their names are worth more than they are. I realize you can check sites like NameBio, etc, etc, .but how can you know if you are screwing yourself or not. When you listen to some of the Domain Sherpa interviews and they do the segment where they appraise the names submitted by someone I am always surprised by the amounts they give. It makes you think you are going to under price your domains.

What is the best strategy for listing, selling and pricing, and should you just list on every marketplace?

 

[DomainGist]

Minimum offer = minimum amount you'd even contemplate selling the domain for.

Any lower and you will be wasting your time.

If you are selling a car which you value at $3000 you aren't going to write "minimum offer $100" on the ad, so why should domains be any different?

Now, if you put "minimum offer $2000" but had a Buy it now of $4000 then you're halfway towards your goal from the moment your first bid is received.

So the answer is simple..... why not have a range which is equidistant either side of your desired price.

 

[biggie]

Hi

i don't list on gd, but:

you can list your names on sedo, with "Make Offer" or "Buy It Now" options.

also, when you "add" a domain to sedo, they will give you a "price appraisal", which you can use or not.

but i think you should read thru domains wanted section and domain for sales threads, going back 10 yrs.

obtain knowledge for yourself, rather than being spoon fed.

you will get more out of it

imo....

 

[garptrader]

If you are reasonably new to the industry you first need to learn what makes a domain that someone might be willing to pay money for. Newbies are more likely to overprice domains because most of their domains are worthless to begin with. Set pricing $299-$799 for most and be content when you make a sale. Only your best domains should be priced above $1500 which as I mentioned is not as common as the weekly sales reports would lead you to believe.