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How to improve the SEO on my landing pages

Located in SEO and Search Engines, started by stub, May 10, 2020

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  1. stub

    stub DNStore.com PRO VIP ★★★★★★★★★★

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    https://DNStore.com/details.php?d=NoStub.com

    The above is a typical landing page of my domains for sale, on my website. I remember before I switched the domain name about 3 yrs ago, I found a lot more google links to my landing pages. But today, I don't see so many. I don't think anything has changed in the coding. So it maybe just this style of website without much content has gone out of style. I'd be pleased if someone could take a look at the source code and suggest any search engine friendly suggestions to make it more acceptable to Google.

    I'm not talking about swathes of garbage unrelated to the domain in question. I'm talking what I might add to the standard page for all domains. I certainly don't want to be creating new text for every landing page individually. I'm talking about some text as to why somebody would want to buy/need this domain, which applies to all domains. Which might make Search Engines to want to save the page for their SERPS.

    Any and all suggestions are welcome, along the guidelines given above.
     
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  2. Peak.Domains

    Peak.Domains Top Contributor VIP Blue Account

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    I think this will be counterproductive, since you'll get hit for thin content and duplicate content by having the same text across every day and not much that makes each page unique from one another.

    Google wants to deliver value to the people who are searching, so if someone is searching a topic that's relevant to one of your domains but your landing page doesn't have any content that will be useful to someone looking for that content - Google won't want to send you visitors.

    For example, if I'm looking for info about "Nostub" but your page about "Nostub" is pretty empty, Google would rather send me to a page that's going to serve my needs.

    If you have a domain like "CarInsuranceWyoming.com", but no content there, there's no reason for Google to send you visitors because they won't find anything to answer their query about car insurance in Wyoming.

    Hope this helps!
     
  3. stub

    stub DNStore.com PRO VIP ★★★★★★★★★★

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    Well I kinda expected this reaction. Thank you. Did you actually visit the page and overview the raw code? I do have one variable I could use in the database, which in most cases is just the domain name split into words. But it would probably take a lot of time and words to overcome the standard format of the rest of the page. And still it wouldn't unstandardize the rest of the page very much. Even if I included the phrase into a sentence in that variable. Were all the usual boxes filled up correctly, like title and description, or anything else? Was there any text missing? Or could be improved within the context of a database or text automatically added by the coding? Any other suggestions? Im not an SEO expert at all. But I think I understand why these pages are not being indexed as they are.
     
    Last edited: May 10, 2020
  4. stub

    stub DNStore.com PRO VIP ★★★★★★★★★★

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    To try to explain what I mean by adding standard code to each domain, let's take your CarInsuranceWyoming.com. I could get my programmer to add something like this to the code. "If you are looking to buy a domain about (@Variable from the database=car insurance wyoming) you've come to the right place. This would be a perfect domain to buy for (@ variable from the database=car insurance in wyoming). Would something like that help? It's going to look a bit nonsensical for made up brandable names, but it could still work from a structural point of view. But I wonder if that as a whole would be enough to satisfy any Search Engine. Any other suggestions?
     
  5. Peak.Domains

    Peak.Domains Top Contributor VIP Blue Account

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    Heya @stub, admittedly I didn't dig into the source code, so I don't know if there is some other force in there that's holding you back. Google will usually go based on what's visible and rendered on the page and presented to the reader anyways.

    I think it comes down to their algo getting better with time. You aren't really providing any information about the niches your domains cover, and there's no need to either... "HowToBuyHomeInsurance.com" for example.

    You don't care about people who are looking for information about how to buy home insurance because you aren't selling home insurance - you're selling a domain about home insurance, so there's no reason for you to provide information about how to buy home insurance on your domain landing page.

    Because of that, there's no reason for Google to send you traffic for people who are looking about how to buy home insurance, since the page isn't relevant to them.

    You'd want to look at keywords like "Home insurance domains", "Naming a startup", etc.

    There's just no reason for Google to send visitors to these pages, you have to think about the intention of the person who is typing in related keywords, what they're looking for find, and whether your site satisfied that.

    You would need more content on the pages in order to try to rank, but I'm not sure what content you could put that would be relevant besides stuff like "Naming an insurance business", "Insurance domain names", and so on.

    Like someone searching for "Broken heart", 99.99999% of the time isn't just looking for a domain name with those words in it. They want to know tips for recovering from a broken heart, how to find love, etc. And there's no reason for you to satisfy those wants, since it's totally irrelevant to what you're selling. Someone searching "Fox sports TV" wants to order a TV package, or watch TV, or see TV listings... they don't want to buy a domain related to that, so Google would be doing them a disservice if they sent those visitors to a lander to buy a domain name.

    You could think about starting a blog section and targeting keywords like "Best names for startups" and all of those, maybe a page like that for each category in your blog, where you have 500, 1000 words and then list the domains that fit into that category. Best names for bakeries, best names for forums, etc. Best names for vegan businesses, etc.

    ^ That will be your best bet here, since every domain landing page is so similar, and it would be a huge task to try to customize each one to a point where it could rank, and even at that, once the name sells all that work goes to waste. So, trying to rank your categories makes a lot more sense to me.

    Edit: I'm not doing a good job at presenting my thoughts in a concise way LOL. TLDR = Instead of trying to rank domain landers and getting irrelevant traffic, rank category pages that list all of your names in that category because those will be permanent, even after names sell.
     
    Last edited: May 11, 2020
  6. stub

    stub DNStore.com PRO VIP ★★★★★★★★★★

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    Thanks @Peak.Domains. I do realize that this was not going to be an easy task. Especially since I don't want to put in a whole lot of work ranking for domain keywords, when all I want to do is sell the domains themselves. I have been considering a blog as 1 step forward in this process. I like your idea of blogging about a category, and listing all the domain in that category with links to their landing pages though. Food for thought. I would prefer a PHP blog than Wordpress. Which sounds like an acronism. But what I mean is without all the bloat of a Wordpress install. As I said. It's currently under consideration. But there are a whole lot of categories. Approx 250 at the last count :( Appreciate your thoughts.
     
  7. stub

    stub DNStore.com PRO VIP ★★★★★★★★★★

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    Has anyone actually looked at the landing page and would have any comments SEO-wise. Even any small tweaks?
     
  8. enlytend

    enlytend Moderator, NamePros Moderator VIP Gold Account Trusted Blogger ★★★★★★★★★★

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    Just some quick notes ...

    1) Make your title tags unique on each domain landing page. for example:
    [domain name] is for sale at DNStore.com - Inquire Today!
    (where [domain name] would be replaced by the actual domain name)
    Google is dynamically putting the domain name in the beginning of your title tags, but they're kind of boring.:
    DNStub.com - DNStore.com - Global Domain Name Aftermarket
    You want to get people's attention.

    2) Set a unique meta description for each domain landing page. This is your sales pitch for the domain - you can probably tokenize it with pre-existing information. Character limit around 155, so keep it short and to the point. Descriptions aren't used for ranking but they are important for click through. Google prefers them to be unique to the page.
    Again, Google will dynamically generate a snippet if you don't create one, but what they're generating is really "meh"

    Note: Please use our comprehensive Domain Search Bar above to find other domain names on DNStore.com. Brandables: Could be included in, but not limited ..

    3) Page content:
    "Please click on the Request Price or Make Offer button below to open communications about this domain."
    You definitely do NOT need garbage content about the domain or what it means, BUT nobody searches to "open communications". How about "Learn more about buying or leasing (if you offer it) this [some descriptive term here) domain name today! Then something about requesting a price or making an offer, what payment types / escrow are accepted, why they should trust you (briefly), etc.
    Basically, do some keyword research and write a short paragraph working in some terms people actually search for when choosing a domain name. If you can customize it per domain, all the better.
    Also, if you have any trust factors you can add to the page - Payment type badges? Organizations?

    Even then, Google doesn't like cookie cutter pages with the extremely similar content and doesn't like to clutter the SERPS with them (they won't "penalize" you, they'll just ignore most of them), but you should at least target terms people use in general when they're picking out a domain name..

    4) You said you changed domain names. Do you still have the old domain name? Did you redirect pages (one-to-one where possible) to the new domain when you changed? Do that, if you still can. If its been 3 years that may not help but it never hurts to try.
     
  9. junior494

    junior494 New Member

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    Yeah, meta thing would help a lot.
     
  10. stub

    stub DNStore.com PRO VIP ★★★★★★★★★★

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    After another software update, which only added two lines of text to the display of the landing page, it looks like Google is now putting my landing pages into their Serps. It's probably too early to tell if these 2 simple lines of text added to the 2 original lines of text (where Google wasn't putting the landing page in their Serps) will be permanent. It's hard to believe it is going to be permanent. But it's a good start :)
     

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