advice How to Grow a Brand That Generates Sales.

[Ali]

Brand is one of those buzzwords that has almost lost all meaning. Everyone knows branding is important. There are plenty of gurus out there who will tell you that your brand is the key to untold riches. But, almost nobody knows how to describe what a brand is.

Your brand is what people say about you when you aren’t around. Your brand is much more than your color scheme, tagline, or logo design. Your brand is your company’s story. Some brands are so powerful that you have an immediate feeling about them and their products when you hear their name. When consumers hear Hershey’s or Apple they know you are talking about delicious chocolate snacks or sleek consumer computer products. A powerful brand is shorthand for what your company is all about.

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[DaageGlobal]

great great article...took notes for marketing.