Dynadot

brand naming

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  1. K

    analysis The market advantage of a feminine brand name

    Press Release From the Journal of Marketing: The Market Advantage of a Feminine Brand Name (ama.org) What do iconic brands Nike, Coca-Cola, and Disney have in common? They all have linguistically feminine names. In fact, the highest-ranking companies on Interbrand’s Global Top Brands list for...
  2. K

    analysis The market advantage of a feminine brand name

    Press Release From the Journal of Marketing: The Market Advantage of a Feminine Brand Name (ama.org) What do iconic brands Nike, Coca-Cola, and Disney have in common? They all have linguistically feminine names. In fact, the highest-ranking companies on Interbrand’s Global Top Brands list for...
  3. Lox

    tips Name Your Brand with a Global Audience in Mind

    Harvard Business Coming up with the perfect name for a brand takes a lot of work. Whether you’re launching a new product or rebranding an existing one, marketers often spend months analyzing data, conducting interviews, and carrying out research to find the best name to set themselves apart...
  4. Lox

    tips Name Your Brand with a Global Audience in Mind

    Harvard Business Coming up with the perfect name for a brand takes a lot of work. Whether you’re launching a new product or rebranding an existing one, marketers often spend months analyzing data, conducting interviews, and carrying out research to find the best name to set themselves apart...
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