strategy How to Find Potential End Users?

[shilmy]

Hi,

Do any of you has regularly sell your domain to end users? If so, do you mind share with me in this thread on how find potential end users for your domain?

Regards,
Sjarief

 

[spietreser]

How could I be really assured that if the buyer will offer me xx,xxx,xxxx or so for domain? Wont he/she RIP me off during the payment time ?

Then I wouldnt have a clue even to get back my money or the domain ...

Someone enlighten me on this !

Never, ever, transfer the domain before you see any money. That way you won't get burned. If the buyer doesn't agree, then use an escrow service like Escrow.com, or Sedo / Afternic / etc. If the buyer doesn't want that, and not even wire transfer, then there is something fishy.

Fact is that YOU have the domain they want. If they really want it then they'll have to agree to your terms.

 

[Charley]

But end users dont necessarily have to be sedo, afternic,so on ...

It could be an individual , who isnt a hardcore domainer and needs a doamin cos he likes it .... So do you suggest Escrow.com best for these type of people ?

 

[Damion]

Sedo and Afternic are companies that handle escrow services as well. They are not end users but middle man so to speak, they will put the domains up on their website and if someone...a individual likes the domain they can buy it through Sedo or Afternic by opening a account with them and complete the purchase process if it's a fixed price. Or they can make offers for a domain and when a offer is accepted the buyer needs to pay Sedo or Afternic who puts the funds into escrow.

When the money is received by Sedo and placed in escrow you the seller will receive a follow up email with instructions how to transfer the domain to the buyer.

When the transfer is complete, the WHOIS reflects the buyer as the new owner the funds in escrow will be released to you.

 

[Charley]

So do you suggest doing a bulk whois and contacting them individually by email as the best mode for sales?

 

[Damion]

For contacting potential end users i would suggest depending on the type of niche the domain relates to browse i.e. the net/yellow pages for finding prospect buyers.

Say for instance you have the domain, NewYorkRealEstate.com, i would find and contact as many businesses/individuals involved with Real estate by looking up their contact info on their current website or sending a letter/fax.

You would only want to contact relevant businesses & individuals (realtors) to market your domain to and not every email address you can find or get your hands on.

If English is your native language and your a fluent speaker and you're comfortable with - cold calling - then calling prospect buyers is in some cases more effective.

But i would not reconmend it if you're inexperienced. But if English is your native language and you speak it effortlessly it's one barrier less you would be confronted with. The next step would be to do your research on cold calling techniques, common associated pitfalls, etc.

Then you would need to overcome the most common barrier people endure doing their cold calling, they feel uncomfortable trying to sell something...

Good luck!

 

[Charley]

Say for instance you have the domain, NewYorkRealEstate.com, i would find and contact as many businesses/individuals involved with Real estate by looking up their contact info on their current website or sending a letter/fax.

This would be really complex , just to sell maybe a handful domain names in each category or niche .. Just incase none of them are interested in the names, it'd be a waste of time and work.

On the other hand it MAY work.

 

[Damion]

Domaining isn't a easy job and it takes effort to find end users who will buy your domain, although this also depends on the quality of the domain in question.

The only complexity there is - is the amount of work you have to put in. You either monetize your domains successfully through parking or development and passively wait for a buyer to approach you or you take active action to get your domain(s) noticed and accomplish a sale through hard work.

Remember, renewal time is only a year away and you need to have funds to back this up.
If you have a substantial amount of domains this could be a problem if you haven't made enough via parking or development.

And if you can't fund the renewals by other means such as your regular day job then you would be disapointed in yourself you didn't try hard enough to make a couple of sales to fund your upcoming renewals and even have something on the side for development (To create a additional income stream) or to use in your regular life.

You just can't spam millions of people with your domain for sale email if you think that would be less complex?

It's a numbers game and perhaps in the first year you would not sell your domain(s) but maybe the following year you will.

Patience and hard work are key elements in domaining.
I'm not a pro or experienced domainer but these are elements which the pro and hardcore experienced domainers would surely agree with me that are necessary to be active in the domaining business.

Just incase none of them are interested in the names, it'd be a waste of time and work.

That's something you have to accept and is part of the job

 

[DomainBuyerBroker]

Cold call sales are not for everyone. I start with individual targeted emails to prospects that I have identified to be potential buyers. Most of my end user domains are priced at $2000.

I then follow up with a phone call. Although the response rate is low the percentage of domains that I sell after this cold call approach is VERY high.

Yes it is work but it's not a bad job. Say it takes you 40 hours of research, planning, emails, cold calls, followups, escrow etc and you sell a domain for $2000, would it be worth it? By the way, I don't think I ever had to spend 40 hours on any one domain.

 

[End User King]

Hello OneHellofaColorCopyingstore.com,

This is 8****, owner of XXXcopies.com. I am making this
domain available for acquisition. I am sending this email
to parties who could use a short, simple targeted domain
for their business. If you're interested, just reply with
an offer and if it's accepted I will transfer the domain
to you shortly.

Sincerely,


RonnieW

This method is straight to the point. It also puts you at an advantage especially at the end where you control the game, " if it's acceptable I will transfer the domain to you shortly".

I would suggest at times you use "we" instead of "I", sounds more authentic at times. :hehe:

 

[Charley]

What would you add in the SUBJECT ?

 

[msfedxx]

What would you add in the SUBJECT ?

Good Question, anxious to see ideas.

 

[MeekAlvarez.com]

On the 3 tips and a negotiating tip

1.) I agree with RJ, google your keywords and email the businesses with a worse domain name on the right sponsor results. These people generally pay alot more than domainers.

2.)When putting an adwords domain for sale abc under keywords, use "click here to buy abc.com domain for $2000" in description; that way, you won't be paying so much for clicks from people unwilling to pay at that price..

3.) When asking people to send in bids through email (that way you seek a very high bid without fixing a price) in response you can tell them "this bid is the top bid so far, but not yet high enough for me to sell right away, rather I will continue to market the name to see if I can get a higher bid; ultimately, I will sell to the highest bidder timely"
----------------------------------------------------------------

When negotiating with an end user interested,

First Establish that you are willing to negotiate the price.

We all dread that .com name that we sold for XXX when we might have gotten $X,XXX (or $X,XXX instead of $XX,XXX etc )

Start high because you never know, and you can always lower your price later, but you may not be able to raise your price after the bidding battle.

Regards

 

[End User King]

subject

What would you add in the SUBJECT ?

I always put the name of their domain in the Subject line. Dont ask me why.
I sell $x,xxx alot.

 

[End User King]

snnnnn.

 

[mktgmark]

Thanks for all the tips and great information on these posts.

One method I've used in sales letters is establishing the price on the domain being offered to them and that it is open to negotiations. I then will end it saying that if successful sales negotiations do not materialize within a set time (usually 30 days or so, sometimes 2 weeks) that the domain name will proceed to auction and be available to anyone who places the highest bid. I've used this successfully a few times, auctioning it off via ebay and once right here at namepros.

I try and keep it friendly and professional, but also always focusing on the fact that this domain is for sale and will be sold soon to someone.

Just something I've done.

 

[pepo]

Many interesting posts I enjoyed, thanks all.

 

[smashfactory]

i too just read through this- and i have a question.....
i see alot of broker services who help someone "find" a domain. this all sounds like a great way to increase your chances of reaching the end user- but is there anyone out there who actually does this as a business? for a percent or a fee- to do all the emailing or cold calling?

 

[dotnom]

i too just read through this- and i have a question.....
i see alot of broker services who help someone "find" a domain. this all sounds like a great way to increase your chances of reaching the end user- but is there anyone out there who actually does this as a business? for a percent or a fee- to do all the emailing or cold calling?

With so many domains available today nobody goes so far to sell your domains. Even if there are some exceptions these are for the high premium domains and not for the domains you want to sell. In other words a broker will sell only the domains that literally sell themselves first leaving him to deal with the sales figures only

 

[paros]

Long thread so may have blinked and missed this one (if so, sorry) but - obvious though it may sound - some folk still omit to include a #domain for sale# indicator within the address format they register the domain under. The same address also appears in WHOIS.

End users do still approach (unbidden) from WHOIS from time to time.

 

[TPSchaeffer]

Excellent read, "thank you"!!! 2 thumbs up.
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