strategy How to Find Potential End Users?

[shilmy]

Hi,

Do any of you has regularly sell your domain to end users? If so, do you mind share with me in this thread on how find potential end users for your domain?

Regards,
Sjarief

 

[seeker]

I always put "Private & Confidential. For The Personal Attention Of whois name".

I would not even look at an email that starts like that.
The problem is that I have received so many spam mails that start with Private & Confidential, that I auto assume it is spam.

I agree that the subject line must be very well thought out.

 

[Alex222]

Subject name has to be hypnotic one, that make attention. even if inside not a lot to choose of.
people first of all read a subject name and then they are ready for it or they delete it.
SUBJECT

 

[DOMiNIC]

I would not even look at an email that starts like that.
The problem is that I have received so many spam mails that start with Private & Confidential, that I auto assume it is spam.

I agree that the subject line must be very well thought out.

Its worked for me.

 

[RogueWriter]

When it comes to email, the only ones I even read anymore are those that I can single out via the subject heading as being directed towards me manually. I get hundreds of spam a day, and can tell without looking what is and what is not spam.

If someone says "Domain XXXXXXXXX.com is being auctioned" in the header, it would have a much, much better chance of having me read the email.

 

[Nasgotti]

THis information in this thread is awsome i always though about this but have never done it im new to the domain game only in it a month and want to get good at it and want to do domains full time so from what i have read you do not suggest sending my offers with a price if i dont already have an auction right just ask them to offer me a price? who in here has ever registerd a name that they thought of and then sold it to and end user for a big profit all withing a 2 week span please let me konw

 

[maximum]

When it comes to email, the only ones I even read anymore are those that I can single out via the subject heading as being directed towards me manually. I get hundreds of spam a day, and can tell without looking what is and what is not spam.

If someone says "Domain XXXXXXXXX.com is being auctioned" in the header, it would have a much, much better chance of having me read the email.

I have to agree with RogueWriter 100% (rep added for that suggestion) :tu: I don't have the domainer's experience of alot of members here. However, I do have the business and professional experience. An email simply subject-addressed to my "Attention..." is likely to get deleted as spam as soon as I see the subject-line. Too many people and places (let's not even count WhoIs :lol: ) have my name, and personal friends and business associates have my "unlisted" email addies. So all those addressed to my "The Attention of..."/ect. are assumed to be from folks I don't know, who got my address and name from just about anywhere. Lord knows I get enough spam as it is

Just putting it :imho:

 

[ubahn]

politics-oriented domain

Hello all, this is my first post on the board...

I'm trying to sell a domain to an end user, but this is not a very common one. My domain is related to elections in my country, so I have thought about approaching a political party or a news chain. I believe my domain is very usable both por political campaign advertising and contact (by the parties) or by news and tracking of the elections (by the media), but being a domain that would eventually get public exposure, I think the potential buyers wouldn't want the buying process to be too public, so I think I should avoid eBay this time...

Do you think it would be better to try an auction at Afternic? Or just keep all negotiations private this time?

Thanks a lot for your advice, I'm learning very fast thanks to you all.

 

[AdoptableDomains]

I personally wouldnt use a gmail, hotmail or yahoo email account to contact possible buyers, it just doesnt look pro to me, use one of your own Domains if possible.

I personally NEVER take anyone as a serious business person if they use a free email or an aol mail for business.

Better yet, set up and send email from the domain you are trying to sell. that will really get attention and seem to indicate it's not a flash in the pan dead domain. In a UDRP claim ,should the worst happen, it may even also show you actually USED the domain and had it hosted instead of just parked sale. The buyer may think they are buying from another company that was using it rather than a trader, and feel better about the dealings.

I always put "Private & Confidential. For The Personal Attention Of whois name".

Even in large corporations it is considered rude to open somebody elses mail.

I think this increases the chance of it being opened by the right person significantly.

If the domain is widgets.com and you are promoting it to a manufacturer or distributor of widgets, make the subject line something like:

"Widget industry business opportunity."

No one will pass up reading something that directly relates to the line of business they are in, thinking it's a busines prospect for their them (which it really is!).

Finally, i intend to send email out to invite the potential customers to bid for the item in 10s so that they know i am actually sending the email to a few people. Then they'll at least check the listing. Should i put a reserve price on this one?

Individual emails takes away the first impression it's spam. However, I have sent to 3 people if I know they are direct competitors in the same market, AND they will recognize the other person/company. No one likes to think a competitor may get some advantage over them with good generic domain that they don't have. If it's a large industry, they don't know each other, or they compete in different geographic markets it has no use though.

 

[EbookLover]

Here's my take on what email address to send from.

Using email form a domain you registered is most likely to get filtered as spam. The reason, as I understand it, that, say, Amazon.com emails are not filtered by spam filters is because Amazon is a large company and gets put on the whitelist of many spam filter makers and ISPs like AOL, Earthlink, etc. In order to get your domain whitelisted you have to prove you are a legit company and then I think you have to pay a fee. This is not viable for most of us, obviously.

Of course, then, don;t even bother with Yahoo or Gmail because many spammers use these or at least spoof their real email addresses to look like it is Yahoo of GMAIL or HotMail, or whatnot.

So, personally, I think that the best email address to use the your main email address/account that comes with your ISP. So, in other words, if your ISP is Earthlink, then use your earthlink email address that comes with your Internet Service account. Sure, AOL might look unprofessional to some, but then who uses AOL anymore, right? I would not use an AOL email address but then, I would never use AOL as my ISP either LOL. But the fact is that I think that most legit emails from ISP will not be filtered by other ISP/spam filter software as they are on a whitelist. However, if there are other triggers in your mail that deem it as spam like the words FREE or BUSINESS OPPORTUNITY then you are up the river again.

Maybe, then, the best thing to do is to just test it and see which emails seem to get the most response. Perhaps over time you might be able to figure out which type of email address it would be best to use.

Pardon my igonorance, but what are "wordmonster names" ?
Thanks!

I think it just means a long, cumbersome domain name. But I could be wrong.

 

[barefoottech]

I agree wiith eBOOKlover
Using a ISP based email has the advantage of credibility
Anyone can get a Freebie gmail.com
[email protected]
or Buy a Disposable $5 Domain for spamming purposes
[email protected]

ISP emails are still easy to get but at least has a Credible appearance
[email protected]

But I never ,ever EMAIL prospective Buyers anyway
I research and Phone and/or send SnailMail letter to the
Advertising/Promotions manager or Advertising Agency handling the companies Marketing.

Domain names ,especially Brandable NAMES are often treated as Marketing by large companies.

Contacting WebMasters or IT Departments usually only gets a Techno-Geek
who thinks that "all domains are only ever Worth Reg-fee" and they never have the authority to make the purchase anyway.

 

[ilcesco]

Long story short, here's a juice of what i understand from this thread:
Email domain marketing for dummies, Vol.1

- Study the right field that fits your domain, and focus the market sector you're looking to deal with.
- Get a list of possible end users looking for:
a) People who advertise on overture (view advertisers->max bids) or adsense (sponsored links) on that keyword(s).
b) Google search for similar websites
c) Owners of similar domains but worst in quality then your.
Take the e-mail adresses from the whois of the respective site-owners.
- Set up the email account of the domain you're willing to sell, something like [email protected] or [email protected] or [email protected]
- Set up a private auction on eBay with a complete description of the domain name and, eventually, a reserve price. I'd suggest to keep up the auction for not more then 7 days.
- Write a short, polite and well written email, personalized for each possible customer, where you mark him the existence of this domain on auction, and the time it will be end to induce a bit of pressure and let the potential buyer to check the auction immediatly, rather then let him wait few days and forget it.
Don't mention the value of the domain, he will check it when he will met the reserve price in the auction.
End the email with your real Name, your domainer website (if you have one) adress and your telephone number.
Write the DN is on sale in the subject line, something like "Domain DomainToSell.com is being auctioned". There's no reason to hide the email behind an eye-catching subject. If the buyer is interested it will open it for sure.
- Wait for the bids to come with lot of patience.


I wish this could help..

 

[DOMiNIC]

Long story short, here's a juice of what i understand from this thread:
Email domain marketing for dummies, Vol.1

- Study the right field that fits your domain, and focus the market sector you're looking to deal with.
- Get a list of possible end users looking for:
a) People who advertise on overture (view advertisers->max bids) or adsense (sponsored links) on that keyword(s).
b) Google search for similar websites
c) Owners of similar domains but worst in quality then your.
Take the e-mail adresses from the whois of the respective site-owners.
- Set up the email account of the domain you're willing to sell, something like [email protected] or [email protected] or [email protected]
- Set up a private auction on eBay with a complete description of the domain name and, eventually, a reserve price. I'd suggest to keep up the auction for not more then 7 days.
- Write a short, polite and well written email, personalized for each possible customer, where you mark him the existence of this domain on auction, and the time it will be end to induce a bit of pressure and let the potential buyer to check the auction immediatly, rather then let him wait few days and forget it.
Don't mention the value of the domain, he will check it when he will met the reserve price in the auction.
End the email with your real Name, your domainer website (if you have one) adress and your telephone number.
Write the DN is on sale in the subject line, something like "Domain DomainToSell.com is being auctioned". There's no reason to hide the email behind an eye-catching subject. If the buyer is interested it will open it for sure.
- Wait for the bids to come with lot of patience.


I wish this could help..

Great Summary.

I think its of value to Veterans as well as Dummies.

Rep added.

 

[randomo]

Great thread!

It has inspired me to kick off an event that everyone is welcome to join:

End User Sales Month!

For details, look here.

Cheers,
randomo

 

[Optinom]

well.. I think rather than we contacting them formally asking them to sell it'd be better if they take the first step. We would definitely have an edge in the negotiation process.

Is there any method you guys handle to let the possible end-users know that the domain is available for sale (indirectly) so that they make the first move?

 

[jonellis]

I'd like to thank all the contributors to this thread, I've had my hands on a great selection of keyword-based domains for a while now but didn't know where to start in terms of shifting them to end-users so I've been stuck in the "stick it on eBay and cross my fingers" game - there's a few I've already got on eBay if anyone's interested (last chance before I change my selling strategy!)

 

[ogonovsky]

You also can buy the data about the TOP 1000 Domain names for examle from Alexa or from www.BriteHits.com to and get website working in the same industry as you are they would be happy to buy your domain and your visitors

 

[Sam]

Tried End Usering again... no ebay auction this time ... Waiting for results

 

[mcaricofe]

My biggest hurdle when contacting end-users is the price. If I ask $250, they might pay it gladly and willingly, but if I ask $1750 they may also pay.

How do you know how much is too much to ask? How do you price domains when you're offering them to one end-user? How does one determine worth of a specifically-targeted domain name?

I ask a lot of questions, I know.

 

[Damion]

I am kind of confused which email address i should send the information to if i have domains for sale.

Option 1: Sales<at>company.com
Option 2: Press<at>company.com
Option 3: Info<at>company.com

Also i have a contact from the CEO him/herself should i direct it directly to the CEO or would this be inappropriate?

Should i rather send a email to one of the options above if they are available?

 

[mcaricofe]

I am kind of confused which email address i should send the information to if i have domains for sale.

Option 1: Sales<at>company.com
Option 2: Press<at>company.com
Option 3: Info<at>company.com

Also i have a contact from the CEO him/herself should i direct it directly to the CEO or would this be inappropriate?

Should i rather send a email to one of the options above if they are available?

What I've been doing is sending a letter through regular postal mail to both the Administrative contact and the Technical contact listed in the whois info. I send them priority mail, which tends to stand out a little more in the stack of mail. Of course, this doesn't work if the contact info is a proxy company.