strategy How to Find Potential End Users?

[shilmy]

Hi,

Do any of you has regularly sell your domain to end users? If so, do you mind share with me in this thread on how find potential end users for your domain?

Regards,
Sjarief

 

[saturda]

end users

i assume when you say end users you are talking about people who buy used domains. am i correct

 

[randomo]

i assume when you say end users you are talking about people who buy used domains. am i correct

"End users" buy a domain because they plan to build a website using that domain name, rather than buying the domain to resell it. End users generally pay more than resellers, which is why domainers try so hard to find them and market to them!

 

[Soofi]

You have to make a value pitch, and if you put the price before the value, that is going to make more prospects run away than demurring for one extra e-mail on the matter.

I just pitched to a potential end-user along with the price, and boom it was a sale within 24 hours :D

 

[stankope]

Does anyone know if '-' sign inside the domain name, such as 'eat-this.com' would make it less valuable? I don't see many sites with dashes inside their names. Is that why?

---------- Post added at 07:55 AM ---------- Previous post was at 07:53 AM ----------

I just pitched to a potential end-user along with the price, and boom it was a sale within 24 hours :D

It seems you are really happy about it. Must be nice money. Care to disclose?

 

[fm1234]

posted by neilsencl:

I was just talking to someone who sent me an offer for some domains today )I don't think they understood anything I said...). If sending out many emails works for you then fine. But if they don't work too well, I suggest you learn some things about the people you are thinking to contact. WHY would they want another domain name? If they have a reason to want it, what is the potential value to them?
...

Once you have a better idea, you can contact them in a personal, friendly, and PROFESSIONAL way to see if you can start a conversation. If you let them know that you know what the value is to them, you should be able to negotiate a better price. And PLEASE consider creating a web site for your business and stop using free email accounts, they will take you more seriously and trust you more.

It's just a symptom of the market. Everyone's now talking about end users, so now every newb on the planet will be stuffing the inboxes of prospects with garbage.

posted by DONT

I just pitched to a potential end-user along with the price, and boom it was a sale within 24 hours

Great job! And it only took you three and a half weeks to come up with an example Seriously, I am not an expert and do not try to position myself as such. I do have extensive offline sales experience, and am only telling what works for me. I sold three on Thursday of last week, my first hat trick since I started prospecting in earnest for buyers. Not one got a price up front.


Frank

 

[Soofi]

Great job! And it only took you three and a half weeks to come up with an example Seriously, I am not an expert and do not try to position myself as such. I do have extensive offline sales experience, and am only telling what works for me. I sold three on Thursday of last week, my first hat trick since I started prospecting in earnest for buyers. Not one got a price up front.


Frank

Frank, I'm not saying that your way doesnt work, but I dont really pitch regularly to end-users.. much more into developing my domain names rather then selling, but whenever I try, 50% of times I get lucky!!

And I havent sent out a single end-user mail in last 2 or 3 months.. just sent 2 mails out to 2 different potential end-users for 2 different domain names and both of those emails had asking prices specified in them.. for one I got lucky and no response for the second one :lol:

It;s all about "getting lucky" IMO

---------- Post added at 04:21 PM ---------- Previous post was at 04:18 PM ----------

Does anyone know if '-' sign inside the domain name, such as 'eat-this.com' would make it less valuable? I don't see many sites with dashes inside their names. Is that why?

---------- Post added at 07:55 AM ---------- Previous post was at 07:53 AM ----------



It seems you are really happy about it. Must be nice money. Care to disclose?

stankope, it definitely decreases value of the domain name monetary, however, at time helps seo wise IMHO

And it was a .net domain name that I bought for $29 bucks and sold for $500 good ROI :wave:

 

[fm1234]

posted by DONT

I dont really pitch regularly to end-users ... but whenever I try, 50% of times I get lucky!!

50% ? ... have I got a job offer for you!


F.

---------- Post added at 03:48 PM ---------- Previous post was at 03:31 PM ----------

Just a side note, about luck: while you will sometimes get lucky, profitable selling (of anything) is not a matter of luck. In the specific case in point, success starts with a good domain. Effective prospecting and realistic pricing are also essential. And market timing is important too -- I see "end user domain selling" becoming the next "site flipping" meme for idiots who will buy & try anything they see online as a way to make money. I haven't checked, but it wouldn't suprise me if ClickBank, the Warrior Forum and similar venues are choked with "SECRETS TO END USER DOMAIN SALES SUCCE$$!!!!" ebooks soon if not already. The number of mails that I get offering me domains has skyrocketed in the last few months, including the incredibly amusing fools who try to sell me domains they don't even own (ie. I get a mail offering to "help" me acquire a domain which is currently not even registered, for a fee. WTF.) So presumably this market will get suffocated in shit before too much longer, like most other specialised markets do.

We're lucky right now inasmuch as we are still in an upswing of opportunity, that AdWords and other ad platforms are losing effectiveness and businesses are having to pay to compete with CPA+PPC marketers, and that the SEO business is hammering business owners with data on how much more effective optimisation can be than paying to advertise. But aside from that, all the luck of the Irish won't help a person with no sales skills sell garbage domains.

Quality+Knowledge+Effort=$$$


Frank

 

[Soofi]

good post Frank, and much realistic.. repd+

posted by DONT

50% ? ... have I got a job offer for you!

and for this one, you can always send me your .com & .net domains list witha sking price, and whenever I get sometime, we shall see what can be done

 

[Domainer1111]

have any of you guys used Godaddy auctions? I like the auction idea before contacting the end users, however, I don't think ebay is the right way to go for domains. Godaddy auctions seem to be easy to setup. Are any of you still using the auction approach?

 

[fm1234]

I don't set them up by default. I find the idea has some merit but because of the companies I am prospecting I get concerned that on the one end of the spectrum it's just one more new and unknown company with whom the prospect is having to work, and on the other end if they have negative experiences with say SEDO then I've shot myself in the foot by opening up with a link to SEDO.

I did end up putting one domain out to auction when a couple of buyers were interested but balking on price -- I had three expressing varying degrees of interest, and I sent them each the same message, that because there were multiple parties interested I was putting it on auction. I also promoted the auction to other contacts as well once it was going. Ultimately it turned out alright -- I took a lot less than I wanted for the domain, but still more than I would have ultimately taken for it had I exhausted the main end user prospects.


Frank

 

[domainfollow]

have any of you guys used Godaddy auctions? I like the auction idea before contacting the end users, however, I don't think ebay is the right way to go for domains. Godaddy auctions seem to be easy to setup. Are any of you still using the auction approach?

Usually the best selling domains on Godaddy auctions are their own expiring domains. But if you list it as feature domain at Godaddy, you'll get a lot more views on your listing than listing on eBay.

 

[aloofkid]

Yes! At last! After a week and a half of reading this thread I can now reply with some of my question.

First of all I would like to thank ALL I mean ALL whether contributor or some NPer who asked questions. Without you guys I am still in the midst of writing an awful email with super duper worst grammar =p

So back to my questions:

1. Does being a Filipino that sells a domain sounds like a scam? I just want an honest answer =] Shoot it, I'll take no offence and I'll just reconstruct my email pitch and remove that "I am blah blah blah from the Philippines" in my email.

2. Does me being a President of a certain company sounds like, "What? You're the president of a company and you sell a domain? Argh! *Message Flagged as spam*"

3. Do I still need to put my cellphone number and not use a toll-free number just to tell them that I am willing for any sort of communication.

Thanks =]

Again, thank you everyone!

AloofKid

 

[Domainace]

1. Does being a Filipino that sells a domain sounds like a scam? I just want an honest answer =] Shoot it, I'll take no offence and I'll just reconstruct my email pitch and remove that "I am blah blah blah from the Philippines" in my email.

2. Does me being a President of a certain company sounds like, "What? You're the president of a company and you sell a domain? Argh! *Message Flagged as spam*"

3. Do I still need to put my cellphone number and not use a toll-free number just to tell them that I am willing for any sort of communication.

1- Yes. I'm an American in Japan, and I still see a big drop in responses when I put my location on the first email. I just made the mistake again, and sent out 30 highly targeted mails for a top keyword in a competitive market. Only one response - and that was a "no." Conversely, when I hide the fact that I'm overseas, I have seen as high as 50% response rates.

For $7 a month, you can get a US phone number from Skype (any area code you want). You can get a US address just as easily to put on your emails. Once you have a conversation going, you might feel safer to say that you are based in the Philippines.

2- I can't think of any advantage to saying you are president of a company nobody has heard of. It puts some people off when that info is offered gratuitously.

3- See answer #1. Your local cell-phone will tip them off that you are somewhere exotic.

 

[aloofkid]

At last! Out of 12 emails I sent I got two replies! Though its "Im not interested" at least they spent some time sending me a reply.

I went for a short pitch.

Subject: [Domain Name] Question

Body:
Hi [Name] or [If you can't find name to address this email just put "Hi"],

I am the owner of [Domain for sale] and I am presently looking to sell [Domain for sale]. If you would like to consider acquiring this domain name, please reply to this message or call me directly at my mobile number [Your mobile number] for further discussion no later than Wednesday, June 16, 2010.

In the event I do not hear from you by that point, I will contact my next [Domain for Sale] candidate.

Thanks for taking the time to read this message. I look forward to speaking with you soon.

Regards,
[Your Name]
[Your Business Name]
[Your Mobile Number]
[Your Email]

Today I'll try different pitch and see if I'll get "Im interested, how much?"

Good Luck to all
AloofKid

 

[Soofi]

Today I'll try different pitch and see if I'll get "Im interested, how much?"

Good Luck to all
AloofKid

good luck

 

[Cyphix]

I was wondering that when end users reply with the "how much", "what are you looking for" message etc.... is it beneficial to go into a "speel" about the domain and/or try & justify your price?

I had a couple users ask me "how much" recently & I didn't think users would wanna read through a lot of "dribble" so I just basically told them how much I was looking for...... but neither responded.

 

[Ellen C. Braun]

Wow, I have just spent several hours reading this ENTIRE thread! Thank you very much for all this top-notch information.

I've been doing affiliate marketing and info-product marketing for 5 years and want to transition into an Internet business where I don't need to heavily brand myself, nor be the "face" of my business- and domaining seems like the right choice.

A couple of questions:

1. Has anyone tested pointing endusers to Sedo.com's auction rather than just selling the domain through something like escrow.com? Which method is preferable? If you use Sedo's auction feature, what's the best day/time to end the auction?

2. If you use gmail (obviously, using a domain-based email forwarded into a gmail account for spam and convenience), then do you get very confused by gmail's grouping of conversations? Meaning, if I'd send 25 prospects an email with the subject line "XYZDomain.com" - and I get 10% replying, and gmail groups the whole conversation together (because they do so if the subject line is the same) - does that cause confusion? This is just a technical thing, however, I want to set myself up correctly from the start!

3. How do you think endusers will view me if I use my main email, [email protected] -they'll see my niche parenting site- will that raise trust or make them think I'm nuts for being a parenting coach AND domain seller?

4. Anyone have a handy-dandy spreadsheet to share, where you keep track of your domains, contacts, interested parties, sales, etc?

That's all for now. THANK YOU in advance!

Ellen:wave:

PS About 5 years ago I put a one-page squeeze page on Womentrepreneurs.com (cool name, but hard to pronounce!) and sold it a few months later on DigitalPoint for $350- that's my most recent domaining experience

 

[Soofi]

I was wondering that when end users reply with the "how much", "what are you looking for" message etc.... is it beneficial to go into a "speel" about the domain and/or try & justify your price?

I had a couple users ask me "how much" recently & I didn't think users would wanna read through a lot of "dribble" so I just basically told them how much I was looking for...... but neither responded.

I think you should explain them relevancy of the domain name and justify your asking price along with that so that you can expect some responses.

 

[fm1234]

posted by Dont.net:

posted by Cyphix:

I was wondering that when end users reply with the "how much", "what are you looking for" message etc.... is it beneficial to go into a "speel" about the domain and/or try & justify your price?

I had a couple users ask me "how much" recently & I didn't think users would wanna read through a lot of "dribble" so I just basically told them how much I was looking for...... but neither responded.

I think you should explain them relevancy of the domain name and justify your asking price along with that so that you can expect some responses.

Absolutely. Don't base your asking price around some figure you drew out of the air; be ready to justify it on a point-by-point basis.

You want to build value in any sales pitch. I would recommend that when you first give the prospect a price, take the first or first and second most relevant points -- even if they aren't the strongest -- and present them, along with the price.

By most relevant I mean --

If you are contacting this person because they advertise for the domain's keywords on AdWords, and you see them on the parking page for the domain, then the big relevant point is the cost of advertising on that keyword.

If the prospect owns a ton of sites centered around that keyword's niche, then search volume and how the strong the domain's keywords are relative to other phrases in that niche, especially any weaker ones.

If you found them on the second or third page of search results, try to find some related keyword domains that are ranking and point those out.

In other words, if your domain is not crap, it probably has three or four points about it that give it some credible weight. After all, you must have done some research before you picked it up, right? Find the plus signs that seem most relevant to the prospect and present them prior to the price. Save your other points for when they respond that that's ridiculous, nobody pays that for domains, it's not even a site, you must be on meth etc.


Frank

 

[Cyphix]

Thank you very much guys!!