strategy How to Find Potential End Users?

[shilmy]

Hi,

Do any of you has regularly sell your domain to end users? If so, do you mind share with me in this thread on how find potential end users for your domain?

Regards,
Sjarief

 

[Steven]

I would be willing to offer you OxfordShirts.net below market value. If you would like to consider acquiring this domain name

This seems to make you look a bit desperate.

Maybe a few grammatical errors here and there.

Overall, the pitch was good.

I just think that the end user isn't a very nice person.

 

[G_C]

This seems to make you look a bit desperate.

Maybe a few grammatical errors here and there.

Overall, the pitch was good.

I just think that the end user isn't a very nice person.

Steve,

I actually borrowed that one from Joshua's templates over at NameFlipper

 

[Blitz]

Nice pitch. Don't take it personally. The best advice is...... NEXT

 

[G_C]

Nope, not taking this one personally in the slightest - I know this business sometimes takes a rather thick skin!

Just that as someone who used to work at the admissions office of a university catering to the needs of very affluent students, I know from experience that my boss would have executed me on the spot had I ever responded like this to a genuine enquiry - even if we knew from the start that nothing much would come out of it (and we had a lot of those). From this perspective, how someone could reply in this manner is completely beyond me...

 

[dotker]

lol someone is just having a bad hair day..

 

[skulldude]

I had a guy call me an idiot one time and tell me he was a security consultant and that he would turn his auto dialer on so it would call my phone non-stop, if I ever contacted him again.

I couldn't find the exact message I think I did a permanent delete on it. But, it was priceless.

 

[TheBaldOne]

If that is your worst response so far then perhaps you have been lucky. I have had threats of court action, actually a threat of physical violence (and that was from a lady) and of course a few rather course words. The thing you point out about them representing an organization though is really what makes you wonder how someone gets into a position of authority for the said organization?

But as 'BP' above points out the simple response is ....NEXT!

 

[daj]

I think the email was way too long for a first email. I'd keep it simple and to the point without all of the reasons why they should consider purchasing your domain.

Telling a company that according to your research, it is your firm belief that by owning your domain they will gain the benefits you listed comes off as rather sketchy! A firm belief isn't solid proof. Your figures given were also way off. 2.5 milllon queries on google? Where do you get that figure from? Google's keyword tool indicates "Oxford Shirts" only gets 5,400 exact (USA) searches, and 4,400 exact (Global) searches a month, and the singular only gets an extra 1,000 searches each on top of those figures. That hardly equates to 2.5 million prospective customers they could attract in the email you wrote. You clearly didn't do the research you claimed.

It's better to just keep it short, simple, and to the point. You are merely trying to sell a domain, not the kingdom of Oxford Shirts.

 

[G_C]

Daj,

I simply typed in oxford shirts into Google's KW tool without specifying exact matches, so the estimate was based on those figures (and based on those figures, it was correct). Are exact match results typically used instead?

Thanks for your feedback - I was originally tempted to use a shorter opening email, but instead went with a longer one to actually explain the benefits of owning the domain name to people who may have a very vague - if that - idea about domain names, search engines, etc.

 

[garptrader]

A few notes...
Even if there are 2.5 million searches for a phrase and having a particular domain helps (after spending more money on development) the company get to page one of Google, not all 2.5 million searchers are going to select their website as those searches will select amongst results on the first or even second page of Google.

"Because I am looking to close this transaction swiftly, I would be willing to offer you OxfordShirts.net below market value..." The word "swiftly" sounds odd here and what is market value?

Overall though I don't see any major concerns with the letter. As JoshuaPZ has stated, the delivery should be of lesser importance than the domain itself. Either they are interested or not. And it appears they aren't. They could have been far more abrasive. That is just part of selling.

 

[G_C]

Yup - which is why I threw this one out mostly for laughs and to get some feedback on the letter itself (which I really appreciate, by the way). Like I said earlier, I understand that replies like these are part of the business - so I assure you I'm not sobbing into my pillow over a single rude response.

 

[SpareDomains]

most people consider domainers low life squatters so no surprise really, I agree with daj it is too long of an email, had i have written all of that out i would have stopped halfway through it and said "god this name must really suck" a good domain sells itself, keep it simple and if they are interested then you can close the deal with more info in a second closer email

 

[daj]

Daj,

I simply typed in oxford shirts into Google's KW tool without specifying exact matches, so the estimate was based on those figures (and based on those figures, it was correct). Are exact match results typically used instead?

Thanks for your feedback - I was originally tempted to use a shorter opening email, but instead went with a longer one to actually explain the benefits of owning the domain name to people who may have a very vague - if that - idea about domain names, search engines, etc.

I personally have never given figures in an email regarding Google's search data. The only figures I've given are previous sales data of similar domains after they have shown an interest in the domain (a way of justifying the price), which DnSalePrice.com helps with. Most companies who have a website most likely already know about marketing and having a good domain name related to their product. There's no reason to tell them the reasons why they should purchase your domain unless they personally ask for it, IMO.

 

[Michelle]

Sorry you got a rude reply but I did think the email was rather long winded.

 

[telking]

everyone has their own ways, but the pitch to me seems too long. mines about 3 sentences. works like a charm

 

[G_C]

Alright, folks, thanks a lot - I'll look into shortening the pitch, maybe use the Joshua template word-to-word or even Federer's sweet-and-to-the-point approach!

 

[daj]

Here's some previous sales data (related to your domain) from DnSalePrice.com:

PoloShirts.net | $800 | Oct 07'| Sedo
GolfShirts.net | $1,000 | Sep 09' | Afternic
Shirts.net | $8,958 | May 09' | Sedo Auction

Good luck!

 

[G_C]

Daj, thanks a lot! The thing is, I honestly think that Oxford Shirts / net has potential and isn't just one of those crazy domain names that a newbie registers after not having slept for a few nights (you know, the domaining equivalent of beer goggles).

Now let's just see if any shirtmakers see it that way - I've been pitching it to quite a few.

 

[primavera]

I appreciate your effort but here is my opinion.

1) Way too long. (They probably stopped reading after first three sentences)

2) Seems way to "pitchy"

My advice is to keep it short and sweet. Something like..,

Please forward where appropriate,

This email is being sent to select businesses that may have an interest in the acquisition of the domain *****.com for utilization of brand expansion/sister site development etc.. This is not an attempt to sell the domain outright but rather a notification that the domain is in a current auction at ebay.com and will be sold to the winning bidder. If this email is a bother I apologize.



*Always send from a professional email Bcc signed with your correct address and phone #

-Put the domain name in the subject
Send the email at 8:00-9:00am Mon morning (check appropriate time zone of recipient) so it's at the top of email list.

 

[HuntingMoon]

the domain is the best selling point. one sentence emails are plenty and dealing with rejection is part of the game. good luck, as generating end user leads is a process that requires patience and determination.