How to expand the number of domain name end-users?

[62.com]

If we think about domain names in economic thinking, the higher the price of domain names, the less demand, how to expand the number of users?

 

[karmaco]

We can’t increase end users. We can only increase our chances of selling to them by getting the best names we can afford. There are a finite number of end users in any year. They just have to want your name and accept the price.

If you are a flipper or big hurry to sell your only other choice is to sell to other domainers with low pricing.

 

[equity78]

We can’t increase end users. We can only increase our chances of selling to them by getting the best names we can afford. There are a finite number of end users in any year. They just have to want your name and accept the price.

If you are a flipper or big hurry to sell your only other choice is to sell to other domainers with low pricing.

Exactly you can't increase them, people bring this up every now and then like we can just make more of them.

 

[Mike Goodman]

If we think about domain names in economic thinking, the higher the price of domain names, the less demand,

You are confusing economics, i.e. the reality of what happens in the world regarding business, value, money, currency and a whole host of other concepts, with the academic classical economic theory. The supply-demand curve and the "theory of equilibrium" has been utterly debunked so many times it really does beg the question of economics as an academic "discipline". That theory of equilibrium is the fundamental basis of the academic position.

As with classic cars, high quality diamonds, highly regarded works of art and a very interesting range of other items, a sample number of each and a sample number of domain names fetch very high prices. There are lots of alternative, far cheaper works of art etc etc so poorer folks' walls need not go unadorned, empty garages can be filled with cheaper restoration projects and small, local businesses without lofty aspirations can have a registered domain name. There are more than sufficient to go round.

It is true that domainers will not be able to make their fortunes on the cheaper domain names. But it is not true to suggest they are not available.

 

[lock]

Buy names that appeal to everyone so that end user has the opportunity. Buy names you have customers for.

 

[bmugford]

As others have pointed out, it is not about creating more end users. It is about finding domains that appeal to end users.

The amount of end users grows organically over time.

Buy domains that have a large pool of potential buyers.

Large pool of buyers = more sales.

Brad

 

[Kuffy]

This is the Internet age, and people are starting to realise that virtual assets can have real value. Domain names are virtual assets, and so are many other things that most consider to be hard assets. Fiat currency is one exampled, and people are starting to realise that there is no intrinsic value to fiat currencies - hence the name. Property in the UK is another example. A "freehold" is not an absolute ownership of land, as all land is owned by the Crown, and a freehold is just an estate in land. This is a virtual asset in reality. Once potential investors realise this, then they can start to believe that a domain name is a better store of wealth than a bank savings account.

 

[biggie]

Hi

what is economic thinking, compared to common sense?

there is a lot of demand for high quality domains
and they tend to be priced higher, because of their quality, their usage potential and the demand for them.

you, cannot expand the number of endusers or buyers for a domain of high quality, unless you lower the price.
you, cannot expand the number of endusers or buyers for a domain of low quality, no matter what you do.

the pool of buyers will only grow as new people want to become domainers or those who to want buy a domain name for development increases.

and since you can't make anyone buy your domain, then you, can only increase your chances of selling domain names, by having a portfolio of desirable, appealing domains, that potential buyers may seek in the future.

still, to me, the topic is basically an opening to promote one's self in the community,
as some of us have been selling domains to endusers, long before they were being called endusers.

it didn't make a difference then, who was buying, as long as they were able to pay.

and from my perspective, i feel the same way today

imo...

 

[Recons.Com]

Hi
there is no empirical proof to validate those findings,
nor is there proof that 90% of businesses choose domain names that hurt their business.

also, those businesses that do change their domain names, obviously or presumably, have done some research, if/when they adopt another domain for their company or service.

you can educate the general public all you want, and increase the number of people who may be interested in a particular domain,
but you cannot expand the pool of buyers, unless you lower the price to a point where it becomes more affordable, for more people.

are you going to lower price of names like ww com, le.com, wifi com, to $5,000> $15K range to increase pool of potential buyers?

i think not.

imo....

There is plenty of empirical evidence out there if you are willing to interact with decision makers.

Often they want a premium name, but they have a set budget for it based on the perceived value of domains. Which they often get wrong.

So they know what the perfect name is for them but won't pay the money.

A company was using Name+City.com for their business. They raised around 200 million $ for growth and suddenly realized +city part hurts them, as they are expanding to other places. So they inquired Name.com and got a quote of $60k. They decided to go with Name.co. I told the CEO that it was a big mistake. He said, he can't justify paying that money for a domain name. The name.com was a good one and generic enough that there were around 100 potential end users. So I made an offer to the owner and eventually bought it for under $4k. I asked CEO if he wants it for $14k. He was excited, but then came back that his team doesn't think extension matters that much and .co is fine and they don't believe my argument that .co will leak emails and traffic. So I asked his permission and set up email servers to catch all and within 24 hours I had 3 emails intended for them.

One was from a potential client who would have thought that he is being ignored otherwise. Second was from a service that their own employee subscribed to but entered .com for .co and the third was from a service provider that called and asked the email address and was told it is [email protected] but they still sent it to [email protected]

They bought the .com from me right there, on the spot after that.

Just to be clear, I was not targeting the company, the name was very generic and I would be happy to keep it and I had a great relationship with the CEO to be able to do all those tests and have discussions.

So, there. I increased the size of the market for premium names by 1.

 

[Recons.Com]

I'd argue that it is possible to increase the number of end users for premium names.

In my opinion, the overall pool of businesses/people using domains for commerce and projects is fixed and growth organically, as Brad pointed out.

But... Within that pool, 90% settles for names that in reality hurt their business in many ways, while it goes unnoticed for them. They really can't do A/B test for the business domain name and brand, can they? And only 10% (just empirical numbers, no real research behind) understand the value of a great brand and domain, either intuitively, or by experience, or by training.

So, just educating entrepreneurs, incubators, decision makers could help increasing the market size.

 

[62.com]

I'd argue that it is possible to increase the number of end users for premium names.

In my opinion, the overall pool of businesses/people using domains for commerce and projects is fixed and growth organically, as Brad pointed out.

But... Within that pool, 90% settles for names that in reality hurt their business in many ways, while it goes unnoticed for them. They really can't do A/B test for the business domain name and brand, can they? And only 10% (just empirical numbers, no real research behind) understand the value of a great brand and domain, either intuitively, or by experience, or by training.

So, just educating entrepreneurs, incubators, decision makers could help increasing the market size.

can't agree with you more. Correct guidance is very important for those 90% companies unnoticed the value of a great brand and domain in the order to increase the market size.

 

[biggie]

What as above Recons.Com said, " 90% settles for names that in reality hurt their business in many ways, while it goes unnoticed for them. They really can't do A/B test for the business domain name and brand, can they? And only 10% (just empirical numbers, no real research behind) understand the value of a great brand and domain, either intuitively, or by experience, or by training.So, just educating entrepreneurs, incubators, decision makers could help increasing the market size."

Hi
there is no empirical proof to validate those findings,
nor is there proof that 90% of businesses choose domain names that hurt their business.

also, those businesses that do change their domain names, obviously or presumably, have done some research, if/when they adopt another domain for their company or service.

you can educate the general public all you want, and increase the number of people who may be interested in a particular domain,
but you cannot expand the pool of buyers, unless you lower the price to a point where it becomes more affordable, for more people.

are you going to lower price of names like ww com, le.com, wifi com, to $5,000> $15K range to increase pool of potential buyers?

i think not.

imo....

 

[62.com]

There is plenty of empirical evidence out there if you are willing to interact with decision makers.

Often they want a premium name, but they have a set budget for it based on the perceived value of domains. Which they often get wrong.

So they know what the perfect name is for them but won't pay the money.

A company was using Name+City.com for their business. They raised around 200 million $ for growth and suddenly realized +city part hurts them, as they are expanding to other places. So they inquired Name.com and got a quote of $60k. They decided to go with Name.co. I told the CEO that it was a big mistake. He said, he can't justify paying that money for a domain name. The name.com was a good one and generic enough that there were around 100 potential end users. So I made an offer to the owner and eventually bought it for under $4k. I asked CEO if he wants it for $14k. He was excited, but then came back that his team doesn't think extension matters that much and .co is fine and they don't believe my argument that .co will leak emails and traffic. So I asked his permission and set up email servers to catch all and within 24 hours I had 3 emails intended for them.

One was from a potential client who would have thought that he is being ignored otherwise. Second was from a service that their own employee subscribed to but entered .com for .co and the third was from a service provider that called and asked the email address and was told it is [email protected] but they still sent it to [email protected]

They bought the .com from me right there, on the spot after that.

Just to be clear, I was not targeting the company, the name was very generic and I would be happy to keep it and I had a great relationship with the CEO to be able to do all those tests and have discussions.

So, there. I increased the size of the market for premium names by 1.

Haha, Interesting experience! Actually, many companies get wrong like that, only if problems finally be on the spot. Some may be lucky enough to be solved, but some got hurts. All in all, for endusers, choosing a good name should be considered as a long-term benefits.

 

[62.com]

I have fighting.tips you will love it.

Haha...show me!

 

[lock]

Haha...show me!

http://www.fighting.tips

 

[eyedomainous]

Because, unlike most products, domain names are electronically connected in a collective cyberspace market ecosystem... the end-user growth rate is likely more determined by the attractiveness of the neighborhood -than the value of an individual property.

For example, there was a time when a highly profitable parked page ecosystem attracted many users to buy premium domains like candy.com. Then, the parked page over-exploited the space, cybercrime exploded, and search banned such pages. The ecosystem's rep., profits and end-users declined.

So the key to attracting end-users is to create an attractive domain ecosystem that once again generates profits for domain investors -across the board. This, in turn, will expand the number of end-users.

 

[jhm]

The best way to expand your users is to simply have a good name in the first place

 

[Lox]

If you want to extend the end user base, you’ll have to explain it to me and f.e. TEDx , Web Summit, Trade show etc. audience.

Forget the Q? “Why is so expensive”.

The theme / question is

“What I can do with a few domain names valued ... : $1500 by Godaddy vs $50.000 offered on X marketplace.”

 

[equity78]

are you going to lower price of names like ww com, le.com, wifi com, to $5,000> $15K range to increase pool of potential buyers?

i think not.

Good one Don

 

[62.com]

end-users

 

[62.com]

We can’t increase end users. We can only increase our chances of selling to them by getting the best names we can afford. There are a finite number of end users in any year. They just have to want your name and accept the price.

If you are a flipper or big hurry to sell your only other choice is to sell to other domainers with low pricing.

You are right. That's what domainers do. And for most of domain investors, selling their owns to end-users is the best choice, maximizing the value of their own domains. That's why most of you become a domain investor? The best answer we heard is "Creative outlet and the hunt." 62.com team also expects to help them.

 

[DuDD]

• Create opportunities to increase domain exposure
  such as landing page

 

[62.com]

The most we do is keeping on publicizing or giving them a training about domain brand value, increasing our chances of selling to them. And since now, we have worked with many end-users like ww.com, le.com, wifi.com, qy.com, lu.com etc.

You are confusing economics, i.e. the reality of what happens in the world regarding business, value, money, currency and a whole host of other concepts, with the academic classical economic theory. The supply-demand curve and the "theory of equilibrium" has been utterly debunked so many times it really does beg the question of economics as an academic "discipline". That theory of equilibrium is the fundamental basis of the academic position.

As with classic cars, high quality diamonds, highly regarded works of art and a very interesting range of other items, a sample number of each and a sample number of domain names fetch very high prices. There are lots of alternative, far cheaper works of art etc etc so poorer folks' walls need not go unadorned, empty garages can be filled with cheaper restoration projects and small, local businesses without lofty aspirations can have a registered domain name. There are more than sufficient to go round.

It is true that domainers will not be able to make their fortunes on the cheaper domain names. But it is not true to suggest they are not available.

 

[62.com]

You are confusing economics, i.e. the reality of what happens in the world regarding business, value, money, currency and a whole host of other concepts, with the academic classical economic theory. The supply-demand curve and the "theory of equilibrium" has been utterly debunked so many times it really does beg the question of economics as an academic "discipline". That theory of equilibrium is the fundamental basis of the academic position.

As with classic cars, high quality diamonds, highly regarded works of art and a very interesting range of other items, a sample number of each and a sample number of domain names fetch very high prices. There are lots of alternative, far cheaper works of art etc etc so poorer folks' walls need not go unadorned, empty garages can be filled with cheaper restoration projects and small, local businesses without lofty aspirations can have a registered domain name. There are more than sufficient to go round.

It is true that domainers will not be able to make their fortunes on the cheaper domain names. But it is not true to suggest they are not available.

Wow, thank you for your great answer. You are absolutely right. Not all things fit for economic thinking, such as domain names. Also for many investors, they consider top level domain names as an art or a collection or an antique. That's why most of people can not understand and we also often be asked the question like that. Even some people also cant understand why many rich people want to buy luxury cars, high quality diamonds, good quality things are also showing their identity symbols, which same as good names showing good brand image. 62.com team aims to giving more training and doing a good job of publicity to dispel doubts, enhancing awareness of the necessary of good brand with good name, in further attracting more clients to use good domain names fitting their brands. Guidance is important, right?

 

[62.com]

Buy names that appeal to everyone so that end user has the opportunity. Buy names you have customers for.

Yes! Fighting!!!