NameSilo

How much does exposure matter?

Located in General Domain Discussion, started by DzAH, Apr 28, 2018

Replies:
15
Views:
1,089

?

Does it matter??

  1. It does matter a lot

    15 votes
    88.2%
  2. Not as much as you would think

    2 votes
    11.8%
  3. I see no difference

    0 votes
    0.0%
Total: 17 vote(s)
  1. DzAH

    DzAH Established Member

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    Some domainers seems to have the opinion that if you have a good domain it doesn't really matter too much.. as long as a buyer can get hold of you email they will contact you.

    Others seems to think the opposite. They say, get a good looking landing page, add your domains to all free mayor marketplaces etc.

    Now, what do you think? ..does it matter a lot?

    Has anyone of you more systematically tested it out, like having half of portfolio "unexposed" or something like that.
     
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  2. Rich

    Rich Top Contributor VIP ★★★★★★★★★★

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    If you have a quality domain, it can sell eventually, regardless of landers or listings. If you want faster sales or pushing brandables, list everywhere.
     
  3. Brands.International

    Brands.International formerly lolwarrior VIP

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    It is easy ...if you have good quality domains but no exposure, they will sell eventually, but it will take sometimes very long time.

    If you work on quality exposure to end users, you can have 5-10 times more offers, and be selling accordingly.As easy as that :) So do not be a "secret seller".

    Saying that, if you have very high quality domain names which gets dozens of offers per year, no need to expose them any further as the number of offers can be then overwhelmimg,and many will be low ball offers mostly from other domainers. So in this case no exposure needed, or alternatively, expose them, but put higher initial minimum offer treshhold which blocks all low ballers, and saves your time and nerves.
     
  4. SpareDomains

    SpareDomains Jay VIP ★★★★★★★★★★

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    1)Buy the best quality domains you can find
    2)Have the landing page display an easy way to contact you
    3)My own domain sales sites

    Those 3 steps above have had inbound offers roll to my desk with 0 outbound marketing for 15 years. 90%+ of all offers/sales direct from the landing page with a very small percentage from the networks Afternic, Sedo, etc... Very rare I get whois offers as those would be powered more by domainers which I don't sell to so a few price responses would scare them off from sending any more inquiries. No need for someone to look up whois on my domains when every domain points to a sales lander ready for an offer.

    I'd still suggest listing at Afternic/Sedo etc... as ya never know and I have made a few sales that way. In my personal experience though wherever I point the domains is where 90%+ of all offers/sales originate from so I haven't paid much in third party sales or escrow fees over the last 15 years as most offers/sales come direct as that's where I point my domains. Prefer knowing who I'm dealing with name, email, phone, ip over handing that info to a third party building their business for free, paying fees and negotiating blind.

    Think distribution like... https://www.afternic.com/domain-reseller-network is smart I just haven't seen the scale tip yet and most offers still come direct to my landing pages, years from now they may account for a higher percentage of sales have to wait and see but 2003-2018 I'm 100% committed that doing my own thing was the right choice.
     
    Last edited: Apr 28, 2018
  5. newshunter

    newshunter Top Contributor VIP Gold Account ★★★★★★★★★★

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    in business in general:
    guess chances of selling are most often better WITH promotion, than WITHOUT promotion.


    /--
     
    Last edited: Apr 28, 2018
  6. Weber

    Weber Top Contributor VIP ★★★★★★★★★★

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    Most people don't have domain names of sufficient quality to play the passive/waiting game. More important, this is a strategy that likely was much more productive in the past than the present.
     
    Last edited: Apr 28, 2018
  7. maxtorz

    maxtorz Established Member ★★★★★★★★★★

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    I personally think that blasting your domain on ALL marketplaces drops the value of your name. Not to mention you can have pricing errors between platforms and a slew of other issues.
    I am also a long term investor, and not afraid to negotiate with corps/biz owners.
    If you own a bunch of brandables or need to turn a quick profit then yes you should list on marketplaces.
    The biggest sale of my 10 year domain investing venture came via WHOIS; the buyer decided to skip the efty lander and contacted me directly via their gmail account :)
    I agree that if you own a good domain name "they will come to you, and they will find you". It really matters what you do once they come to you. The lander, marketplaces do NOT :xf.wink:
     
    Last edited: Apr 29, 2018
  8. DzAH

    DzAH Established Member

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    Thanks all !

    The reason I as is because my sells have not been great. Very little action.. even inquiries.

    I have however done a really bad job to show case my domain. Poor landing pages, if any at all, and very little on market places.

    I hope that is the reason.. but it could very well be the that my domains are bad too.. idk.

    Im in the process of making landing pages, and I will also make my domains more publicly known on market places. Hopefully there will be a considerable change afterward.
     
  9. Josytal

    Josytal Top Contributor VIP

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    Exposure matters a lot. Even if you have good domain name, without exposure you're still like a gem in the dark. At the end of the day, you'll be valued and purchased for far less than you worth.
    This is why I've used the last half a year developing my own market place, with my own-designed landing pages, with my own-developed scripts. I'm already seeing result.

    My most recent offer came from my portfolio landing page. It was for a .net domain for low $X,XXX. Transaction now in Escrow.
    /once finished I will published the sales in the sold domains section./
    This is a domain I'd lost all hope of selling, since "experienced guys" here on NP advised several times that I should drop the domain.

    So, exposure, exposure and, again, exposure.
     
  10. DzAH

    DzAH Established Member

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    wow.. thanks ! This is exactly what I what I'm in the process of ! So nice to hear :xf.smile:
     
  11. Josytal

    Josytal Top Contributor VIP

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    It's a fact that doesn't need proving. An axiom, to say.
    See my signature link. PM me if you need a copy.
     
  12. DzAH

    DzAH Established Member

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    yea, I guess so. Just wanted to know other experiences regarding this. That's why I asked "how much..?". Like, what can we as domainers expect if doing it "more properly", and not being as lazy as I have been.

    I got a good impression of your product, however I'm very close to finishing my own MVP. I'm a programmer myself, so..
     
  13. wayne wooldridge

    wayne wooldridge Top Contributor VIP

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    If its a premium domain, you don't need exposure. Unless you like unwanted inquiries and lowball offers that overshadow any real interest.

    Else, you should calculate the cost of advertising and the realistic value of the domain and determine if it is solid enough to invest in publishing it for sale.

    If you spend let's say, $60 for premium listing on a domain that sells for only $100, even though you may have come out ahead, you have killed your roi. You spent 60% of your potential profit before it even sold.

    It's difficult sometimes to decide when to promote a domain through advertising. It's better to use free channels of promotion first, outbound emails etc.

    Paid promotions should be last resort for average domains imo.
     
    Last edited: May 8, 2018
  14. Kate

    Kate Domainosaurus Rex VIP ★★★★★★★★★★

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    One thing is for sure: exposure doesn't help for bad domains...
     
  15. Dave

    Dave Top Contributor VIP ★★★★★★★★★★

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    For quality domains, if you want maximum value from any sale it is best to wait for potential buyers to come to you. Do not advertise the domain all over the place. Do not list it everywhere.

    For decent brandable domains, it is best to list them with fair BINs on marketplaces like Brandpa or your own site. This is because when it comes to brandables, you may own a name somebody hasn't thought up yet, so when browsing the lists on these marketplaces they may see your name and think "yes I didn't think of that one".
     
    Last edited: May 8, 2018
  16. SheikhOvais

    SheikhOvais Established Member

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    Yup, that's understood.

    I believe OP was asking about the exposure for low-to-mid quality domains; whether doing something is worth for such domains. Besides, the quality of the domain is in buyers' eyes, isn't it!

    Enjoy.
     

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