wot said:
But is that reticence because you are a domainer?
For the general public who don't know a com from a bz if they go to a developed site that sells what they want why would they have any qualms , it is more the online security that is the concern :?
JMO
I agree, I also think quality of the site in terms of design, download times/quality, trustworthy payment system which people are familiar with, good range of products at the right price, quality security protocols, reasonable shipping times/ charges, cross promotion with trusted online brands, correctly targetted advertising, and many other factors contribute to a successful sale.
I think .biz sounds o.k. for a store or shop selling just about any product including shoes. I know in Australia there is a chain of shoe stores called "Shoo Biz" which sells mainly shoes.
I also think that another issue when selecting a domain, is the word of mouth advertising from customers. It isn't easy for someone to remember a quick recommendation from a friend like "Hey I found this great website which sells shoes, the web address is BargainShoeSite.com". People are already saturated by advertising. Even a banner ad may be hard to remember.
I also think that if you are worried about reticence, it is worth considering, that in most towns and cities there are a steadily growing number of small local business using the .biz tld. Something which your potential customer will probably reflect on when faced with the address.
Do you know any successful stores on .BIZ domains?
With now over 1.8mil domains registered, I'm sure there must be many.