question How does Google or Alexa Rank the quality of backlinks?

[WhoaDomain.com]

Hello,
I've come to realize that buying domains is an expensive hobby. The renewal fees will kill me eventually. With that in mind I have decided to develop my domains to at least let them pay for themselves via ads. But what I have also learned is that without traffic all the development in the world won't earn me an income if there is no traffic or ranking on Google and Alexa. That being said I have learned recently that I could invest in buying backlinks but there are too many uncertainties with that option like :

1. The sellers of supposed quality backlinks never really tell you from what websites the links are coming from.
2. Google might find out and google frowns on such "gaming" of ranks.

So I believe the best option is to buy expired or dropping domains. My question now is....

If say I just hand regged a domain called ComputertechStars.com (fake) . It's brand new hand reg. and say I have the opportunity to purchase.

mikesplumibing.com Page rank 8 / 65 backlinks
EricsChimichanga.com Page Rank 6 / 348 backlinks
wakakaAfghanistan.com Page rank 8 / 56 Backlinks

As you can see the domains above have obvious benefits in ownership. But can such domains be used to boost the page rank of my domain ComputerTechStars.com?

I'm already thinking the answer is a big fat NO. but stranger things have happened. So am I right? or wrong?

Basically in a nutshell I'm asking if well ranked domains with plenty of backlinks that have nothing to do with one or 1000 of my domains increase the rank of my multiple topic domains if I create backlinks from these domains to my domains? yes or no?

I'd appreciate some expert advice here. I'm sure it would be helpful for everyone on NP. Thanks.

 

[FPForum]

Alexa doesn't really look at backlinks like Google does. To get an idea on how good the links are you should be using websites such as MajesticSEO.com and Ahrefs.com...Plug the domains in there to see what kind of Trust Flow/Citation Flow they have, along with the different statistics that Ahrefs provides. Look at the top backlinks coming in..do they look spammy or legitimate? Does the reputation of the name look good? Are there allot of backlinks or only a few?

All of those should be factors you take into consideration. Alexa really doesn't mean much and you could also use SimilarWeb which is another ranking system like Alexa..

As for using them in your own network, I'd maybe do some google searching about Private Blog Networks (PBNs) as that is what people setup in order to do exactly what you're discussing.

 

[WhoaDomain.com]

Yea I've seen alot of Private Blog networks. But in thee end area those guys the just the same as the rest of the people trying to sell me backlinks? or are you talking about me creating my own Private Blog network? Because yes that what I wanted to do. But I also wanted to sorta "jumpstart" my brand new Private blog network using expired domains with high (supposed) page ranks and many backlinks.

as for majestic seo and Ahrefs.com are there no free options?

 

[briguy]

When it comes to buying recently expired domains (with ranking etc).. I always run the site through https://archive.org/web/
you wouldn't believe how many of these sites have history as parked pages and or adult sites redirects

 

[iowadawg]

ANd then there are many who say "google?????" "who cares about google????"
Just develop and move on from there.
Lot less time and stress not to be hunting down for past history, backlinks, who owned, blah blah, blah.

 

[WhoaDomain.com]

When it comes to buying recently expired domains (with ranking etc).. I always run the site through https://archive.org/web/
you wouldn't believe how many of these sites have history as parked pages and or adult sites redirects

WOW! thanks for that!

 

[FPForum]

Yea I've seen alot of Private Blog networks. But in thee end area those guys the just the same as the rest of the people trying to sell me backlinks? or are you talking about me creating my own Private Blog network? Because yes that what I wanted to do. But I also wanted to sorta "jumpstart" my brand new Private blog network using expired domains with high (supposed) page ranks and many backlinks.

as for majestic seo and Ahrefs.com are there no free options?

Lots of people use a pyramid-type structure when it comes to building backlinks. The expired domains you get (plus other good quality links you obtain from buying, trading, or whatever) go directly to your main money website. You then go out and obtain Web 2.0 links (that is one type of link) from free blog sites such as Wordpress/Tumblr/EduBlogs/Others by creating unique articles with in-content links pointing back to your expired domains. Next, go out and obtain other links to those Web 2.0 pages from social bookmaring, blog commenting, social media, and other things which you can buy on sites like Fiverr for $5.

The idea behind link pyramids is that you might not have hundreds of links pointing into your site directly. Instead, you have a smaller number of links - but they are the best of quality. At this day in age Google is more about quality than quantity. The Web 2.0 pages which have hundreds of mediocre links coming into them don't point directly to your website, but instead point to your expired domains to give those additional authority which will drip down to your money site. The social bookmark links, blog comment links, and whichever other links you have pointing to those Web 2.0's will give those some juice as well. Everything drips down - the blog comments/social bookmarks drip some juice to the Web 2.0's, which drip some juice to the expired domains, which drips some juice to your main website. This is probably one of the most common ways to build backlinks these days.

 

[WhoaDomain.com]

Lots of people use a pyramid-type structure when it comes to building backlinks. The expired domains you get (plus other good quality links you obtain from buying, trading, or whatever) go directly to your main money website. You then go out and obtain Web 2.0 links (that is one type of link) from free blog sites such as Wordpress/Tumblr/EduBlogs/Others by creating unique articles with in-content links pointing back to your expired domains. Next, go out and obtain other links to those Web 2.0 pages from social bookmaring, blog commenting, social media, and other things which you can buy on sites like Fiverr for $5.

The idea behind link pyramids is that you might not have hundreds of links pointing into your site directly. Instead, you have a smaller number of links - but they are the best of quality. At this day in age Google is more about quality than quantity. The Web 2.0 pages which have hundreds of mediocre links coming into them don't point directly to your website, but instead point to your expired domains to give those additional authority which will drip down to your money site. The social bookmark links, blog comment links, and whichever other links you have pointing to those Web 2.0's will give those some juice as well. Everything drips down - the blog comments/social bookmarks drip some juice to the Web 2.0's, which drip some juice to the expired domains, which drips some juice to your main website. This is probably one of the most common ways to build backlinks these days.

Is all of that "legit" based on Google's rules which are always changing?
I keep hearing Panda This and Penguin that. plus some new algorithm coming soon. is something like this in the crosshairs of Google's eyes? it seems just like people "gaming" the system to their advantage. I'm sure Google knows this and will eventually roll out with a Algorithm "tweak" to kill all the benefits of thee above.

Could this happen? will it happen you think? Thanks.

 

[enlytend]

Is all of that "legit" based on Google's rules which are always changing?
I keep hearing Panda This and Penguin that. plus some new algorithm coming soon. is something like this in the crosshairs of Google's eyes? it seems just like people "gaming" the system to their advantage. I'm sure Google knows this and will eventually roll out with a Algorithm "tweak" to kill all the benefits of thee above.

Could this happen? will it happen you think? Thanks.

Google doesn't like any links which are not "editorially given", i.e. links you build yourself. They will take down PBNs if they can tell that's what they are. Those who use them successfully are paranoid to a fault about not leaving any clues that could possibly identify their sites as a network.

Google may change the particulars, but if you understand what they want overall (results which offer what their searchers want, are trustworthy, have unique value and are not frustrating to navigate) and work to achieve that, you can't go wrong. Trying to influence ranking by building a link network goes against the "Trustworthy" part, so it's risky.

 

[WhoaDomain.com]

Google doesn't like any links which are not "editorially given", i.e. links you build yourself. They will take down PBNs if they can tell that's what they are. Those who use them successfully are paranoid to a fault about not leaving any clues that could possibly identify their sites as a network.

Google may change the particulars, but if you understand what they want overall (results which offer what their searchers want, are trustworthy, have unique value and are not frustrating to navigate) and work to achieve that, you can't go wrong. Trying to influence ranking by building a link network goes against the "Trustworthy" part, so it's risky.

Great info! Thanks! alright alright so I think it will be useful info to everyone to hear from an expert. lol seriously.
1. How does one build backlinks via "editorially given" links?
2. How can Google tell that PBN's really are PBN's? I mean seriously Google investigators don't use facebook? I could easily go on Google and just type in private blog networks and get a ton of them on there. That's pretty blatant for something that should be kept secret to protect it from Google's (Sauron's)(LOTR reference) gaze.
3. "Google may Change the particulars" Aka Panda,Penguin and...." Do you believe these changes will be for the benefit or the detriment of the PBN's?

"but if you understand what they want overall (results which offer what their searchers want, are trustworthy, have unique value and are not frustrating to navigate) and work to achieve that, you can't go wrong. Trying to influence ranking by building a link network goes against the "Trustworthy" part, so it's risky."

4. So flat out link exchanges are not an option? if so then why do some still exist? people must be using them for marketing purposes and don't care about Google ranks. So it seems like what really matters here is CONTENT. but say you have content rich websites and backlink to them from these more questionable PBN's or link exchanges would that simple move ruin your site? or will the fact that you have great content as Google loves mean that linking from PBN's or link exchanges won't matter? So essentially...will having great fresh daily content on your site make you "Google ban" bulletproof?

 

[WhoaDomain.com]

The reason I ask all this is because well the "Easy money" factor is a big motivation you know? but if in thee end it's not prudent then nevermind. But I do believe Content is the Key in all this.

 

[WhoaDomain.com]

also forgot to ask. lol how are links properly "Editorially given"? I mean I've see blog sites where people just "name dropped" their websites including links. and the blog owner either isn't paying attention or doesn't care or actually wants comments in whatever shape or form even if it's spam. Is that considered "editorially given"? I doubt it already but let's see what your take is. Thanks. It seems that even PBN's need to stay several steps ahead of the game since this game is always being evolved rapidly by Google. I mean how many website owners went bankrupt from the Google Slaps? I don't want to end up like that.

 

[WhoaDomain.com]

how does on "stay ahead" because seems like Google just drops the bomb on internet marketers straight out leftfield on purpose. I really don't see the point of all this Google slapping. I mean didn't the little old marketeer with his tiny niche website make Google rich in the first place? Isn't the PBN the bread and butter of Google's Adsense? kinda messed up if you ask me.

 

[enlytend]

[moderator note: if you have something to add to a post, please edit and add it if possible rather than making multiple successive posts, which could be interpreted as an attempt to inflate your post count. It also makes the thread harder for others to read and follow. Thanks!]

2. How can Google tell that PBN's really are PBN's? I mean seriously Google investigators don't use facebook? I could easily go on Google and just type in private blog networks and get a ton of them on there. That's pretty blatant for something that should be kept secret to protect it from Google's (Sauron's)(LOTR reference) gaze.

Have you followed any of them to see how often the sites in them or being linked to from them get burned? And how quickly? Have you ever recovered a site from a manual penalty?

http://searchengineland.com/google-...tworks-manual-action-ranking-penalties-204000
http://searchengineland.com/google-has-penalized-a-link-network-in-japan-241867
http://searchengineland.com/did-google-just-penalize-another-link-network-sape-links-150843

People do successfully maintain private link networks, but to do it well takes some planning and effort. Different registrars, different whois, different hosting, different architecture / cms and that's, just for starters.

will the fact that you have great content as Google loves mean that linking from PBN's or link exchanges won't matter? So essentially...will having great fresh daily content on your site make you "Google ban" bulletproof?

No.
http://marketingland.com/10-big-brands-that-were-penalized-by-google-69646

(And they had the resources to get out of it quickly. Most aren't as lucky.)

The reason I ask all this is because well the "Easy money" factor is a big motivation you know?

Easy money isn't what it was 5-10 years ago. Even spamming effectively takes skill and effort.

also forgot to ask. lol how are links properly "Editorially given"?

For a site that provides genuine value? Lots of ways, and lots of ways to acquire them. Do some research .

I mean didn't the little old marketeer with his tiny niche website make Google rich in the first place? Isn't the PBN the bread and butter of Google's Adsense? kinda messed up if you ask me.

Not at all. Google's lifeblood is the advertisers, not the publishers.
When you get paid for adsense on your site, your money comes from the advertiser who ran the ad, not Google. Clicks that don't convert (typical of MFA's) make advertisers either opt out or spend less.

But Search and Adwords are 2 different products. While good search results are in the advertiser's best interests, they have nothing to do with each other from a search penalty standpoint.

 

[WhoaDomain.com]

my bad will do. thanks.

 

[WhoaDomain.com]

damn I really have alot to learn on all this stuff. Thanks!

 

[WhoaDomain.com]

People do successfully maintain private link networks, but to do it well takes some planning and effort. Different registrars, different whois, different hosting, different architecture / cms and that's, just for starters.

If that's just the starter where do I find the "rest" of the list of planning and effort? black hat sites?

By the way what do you mean by "different architecture/cms?" I should have known about different registrars and different whois and different hosting. So THAT's how these obscure domain registrars because pro PBN's HAVE to go around the use their services to "hide" from google? lol AND also is that why people pay for Whois Privacy? I always wondered why that was even a necessary "make money" product for the registrars. I always thought why would a domain owner want that if he's trying to sell his domain? Doesn't he want to let a potential buyer know his contact info? I know that privacy might be needed so that the domain owner won't be spammed or maybe he owns a porn domain and doesn't want people to know but now you've shown me another reason and I think the most useful reason to get privacy to build a PBN?

I think I get what is meant by "editorially given" you are talking about something like another website writing up about your website like a press release?

one last thing. what's your opinion on Article Directory submissions? isn't that sort of against Google's policy? Seems like anything EASY is against Googles rules these days.

I sure do appreciate your help thanks.

 

[enlytend]

If that's just the starter where do I find the "rest" of the list of planning and effort? black hat sites?

I don't like labeling people with "hats", but since it's not something Google wants you to do, yes- there are some good write ups by those with gray to black headgear. Search for tiered linking.

By the way what do you mean by "different architecture/cms?" I should have known about different registrars and different whois and different hosting.

Not all Wordpress - mix it up. WP, Joomla, Drupal, plain html, another couple of less common platforms... dont use the same plugins, layout or page names...

]
So THAT's how these obscure domain registrars because pro PBN's HAVE to go around the use their services to "hide" from google? lol AND also is that why people pay for Whois Privacy?

Nope. Using private registration on all your domains is a big footprint. More common to just use different Whois info. Besides, Googles a registrar - they don't have on-demand automated access to the masked info, but in theory they could get access to it from ICANN under certain circumstances (legal reasons)

There are legit reasons for privacy - home businesses who don't want their address public, people who are afraid for their safety because of something they are, something they do, someone they know or something they write...people who just don't want their address online...

I think I get what is meant by "editorially given" you are talking about something like another website writing up about your website like a press release?

Someone saying "yes, this is something we want to link to." Instead of you putting the link out there yourself. Press releases are promos you write yourself and pay news outlets to carry, and a bunch of followed links from those can get you an "unnatural links" notice.

But let's say you do something and it's picked up by the press - those links are gold. I tell small businesses to host an event or do something for some organization, like a food drive, and let the press and other interested parties know about it. You'll get links. (And traffic. And customers.) Reach out to sites with your competitors on their resource lists and ask to be included. Or post a useful, relevant resource on your site, let sites with visitors who would find it useful know about it. Once I did an article for a site which explained a technical topic in accurate but easy to understand terms. A .gov site picked it up and added it to their resource list without me even having to ask. I got a lot of sales through that link.

It's all about risk. The above type of links are very useful and very safe and will work for you as long as the linking site exists. Nothing wrong with building your own tiered links or discreetly using a few domains with existing backlinks to flesh out your link profile, just know that it carries risk - from the links being deprecated to getting a penalty. And if you're going to go all in with the strategy there's expense and effort involved.

one last thing. what's your opinion on Article Directory submissions? isn't that sort of against Google's policy? Seems like anything EASY is against Googles rules these days.
.

Article directories got hit pretty badly a while back. No a good strategy any more.

You can look at it this way:
A link, in the eyes of a search engine, is supposed to be a "vote" for the page it links to.
Someone else voting for you = good.
You voting for yourself = not so good.
You voting for yourself but pretending to be someone else voting for you = not so good if you get caught.

Does that make sense?

 

[WhoaDomain.com]

I don't like labeling people with "hats", but since it's not something Google wants you to do, yes- there are some good write ups by those with gray to black headgear. Search for tiered linking.

Not all Wordpress - mix it up. WP, Joomla, Drupal, plain html, another couple of less common platforms... dont use the same plugins, layout or page names...

Nope. Using private registration on all your domains is a big footprint. More common to just use different Whois info. Besides, Googles a registrar - they don't have on-demand automated access to the masked info, but in theory they could get access to it from ICANN under certain circumstances (legal reasons)

There are legit reasons for privacy - home businesses who don't want their address public, people who are afraid for their safety because of something they are, something they do, someone they know or something they write...people who just don't want their address online...



Someone saying "yes, this is something we want to link to." Instead of you putting the link out there yourself. Press releases are promos you write yourself and pay news outlets to carry, and a bunch of followed links from those can get you an "unnatural links" notice.

But let's say you do something and it's picked up by the press - those links are gold. I tell small businesses to host an event or do something for some organization, like a food drive, and let the press and other interested parties know about it. You'll get links. (And traffic. And customers.) Reach out to sites with your competitors on their resource lists and ask to be included. Or post a useful, relevant resource on your site, let sites with visitors who would find it useful know about it. Once I did an article for a site which explained a technical topic in accurate but easy to understand terms. A .gov site picked it up and added it to their resource list without me even having to ask. I got a lot of sales through that link.

It's all about risk. The above type of links are very useful and very safe and will work for you as long as the linking site exists. Nothing wrong with building your own tiered links or discreetly using a few domains with existing backlinks to flesh out your link profile, just know that it carries risk - from the links being deprecated to getting a penalty. And if you're going to go all in with the strategy there's expense and effort involved.


Article directories got hit pretty badly a while back. No a good strategy any more.

You can look at it this way:
A link, in the eyes of a search engine, is supposed to be a "vote" for the page it links to.
Someone else voting for you = good.
You voting for yourself = not so good.
You voting for yourself but pretending to be someone else voting for you = not so good if you get caught.

Does that make sense?

Yea that makes perfect sense! I guess I'm just being baby about the hard work ahead of me. I have alot to learn and some of the stuff you've mentioned to me above I've read here and there all over the internet but it's never really sunk in. Definitely some "gems" in this post. Thanks! I'm going to need to buy you a beer someday if that's ever possible. lol once I'm in the green of course! lol