How do you evaluate your domains?

[Name Trader]

OK. Let's suppose you have 20 domains expiring in Feb and you only have the money to renew 10. How do you evaluate which domains to keep and which to let go?

 

[Basement]

I guess you just apply the standard methods you employed in evaluating them when you regged/bought them.

 

[DotCom9]

I'd keep the domain names on which I have a strong feeling that they'd sell.. I'd drop the "they might" names.

Thanks.

 

[GreenGambler]

I would look at:

1) Any good traffic?

2) SE results / term popularity / Saturation

3) Need / Overture / Demand

4) Other extensions reg'd?

5) Potential for long term resale ROI and/or click rev. Is it a limited name such as a LLLL.com? Or perhaps an upcoming tech name, bio, medical, gaming, gambling, porn?

6) Brandability, Uniqueness, Standoutability

7) Pesonal Interest, sentimental value.


Those are usually the questions I ask myself and research before makeing a decision to let something drop or sell it at a low cost.

Lay them out on an Excel sheet, find the values and rate the personal ones from a 1-10 then sort it all out.. Let the numbers tell you what to keep. Or reg, that's what I do.

Hope this helps you,
GG

 

[domainer50]

For me it is very simple. First ill pick the ones that make the most money parked. Next I will decide which if any I want to develop. The ones that meet my criteria, are kept

 

[Spade]

It boils down to ROI. Out of the 20 domain names, how many of them still show potential to bring back a return? If All - which shows the best? Typically over the course of a year I learn something related to the domain name in some way. Take for example if I purchased a certain kind of domain, that I had seen not perform well over the past year.

Use common sense in the equation and you should be just fine. ( Helps to post a Drop or Keep thread)

 

[Ross]

If they didnt cover their reg fee then drop them all. Otherwise if the name has potential or i have development plans i would keep.

 

[shockie]

if you need to stay liquid then go with peter's suggestion.

if you're looking long term and for a serious return, then go with justin's.

... and if you're in between then do half of each.

 

[Name Trader]

Thanks for all your responses. I tend to used most of GG's responses but in a very random and cursory way, in my head. I like Spade's idea of a drop or keep thread also. I've used that on occasions. I will always find the money for any domains making their regfee, even when another domain potentially looks better from a ROI viewpoint (bird in hand syndrome). I have let some good names drop in the past. I guess I should just be 100% more disciplined

 

[eTalkMoney]

I would look at:

1) Any good traffic?

2) SE results / term popularity / Saturation

3) Need / Overture / Demand

4) Other extensions reg'd?

5) Potential for long term resale ROI and/or click rev. Is it a limited name such as a LLLL.com? Or perhaps an upcoming tech name, bio, medical, gaming, gambling, porn?

6) Brandability, Uniqueness, Standoutability

7) Pesonal Interest, sentimental value.


Those are usually the questions I ask myself and research before makeing a decision to let something drop or sell it at a low cost.

Lay them out on an Excel sheet, find the values and rate the personal ones from a 1-10 then sort it all out.. Let the numbers tell you what to keep. Or reg, that's what I do.

Hope this helps you,
GG

Hey thanks for the tips, sometimes I apply just personal interest.