Hi
if...
your names are valued that low in appraisal tool,
then marking price up 10 x's, certainly won't help.
if...
you're going to use appraisal tool for pricing,
then it's best to price your names just above or just below the appraised value.
if...
potential buyers are making purchase/budget decisions based on that tool
then the psychological aspect of believing/trusting godaddy comes into play.
so... they are more likely to buy when BIN price is closer to or lower than appraised value.
it also means you won't have to justify price, because of that influence..
imo....