discuss How do you define brandable?

[equity78]

There seems to be a never ending array of domain investors looking for "brandable" names. One of the dominant themes of domain wanted threads on Namepros. I think that the broad request of brandable might be wasting a lot of people's time. I see people argue all the time what is brandable and what is not, someone told me the mattress company that acquired Purple.com was stupid. They said, … [Read more...]

 

[Grego85]

New GTLDs make for good brandable names because they efficiently modify a keyword into a brand name. Purity.

 

[urlurl]

apple.com - brandable

not excatly...

Apple is now a brand.

before Macintosh decided to use it, it was a possible brandable name they could have used.

Brand + Able = the ability to brand

Brand = what a company makes of a name or phrase.

 

[Bob Hawkes]

It is surprisingly elusive to try to define a brandable domain. I would say, perhaps obviously, that a brandable domain is any term that could be used by a company or organization for their brand. The types of domain names that companies brand on are very diverse, including both generic and made up words, as well as acronyms.

Bob

 

[hawkeye]

brandable is:
- no more than 6 letters!
- Easy to remember!
- a .com

Oh dear, poor MicroSoft, and so many more, didn't listen to your 'advise'.

Technically any name/domain/thing can be a brandable if one is willing to spend the dineros to make it so. Advertisers have been branding products and services into the minds of the public forever. And continue to do so, over and over.

 

[Bob Hawkes]

before Macintosh decided to use it, it was a possible brandable name they could have used.

As a long time user of Apple products had to point out that the name Apple PRECEDED Macintosh by a lot. The Apple computers started in 1976 (incorporation under name Apple early 1977) while the Macintosh did not come along until January 1984.

Apple had a bit of a fight trademark wise with Apple Records, the Beatles label, because they used sound in the computers. Allegedly the Apple sound called sosumi was an inside dig at Apple records as "so sue me".

I used the Apple II for many years. Wish I had kept one as a museum piece!

Bob

 

[zeeshan786]

brandable. Adjective. (comparative more brandable, superlative most brandable) (of a product) Which may be marketed under another brand.

 

[trelgor]

It’s a scale. More or less brandable. The more brandable, the more likely to sell. Geo names and narrow target exact match names are exceptions to me. Generally, names that portray something central to a business niche in a unique and striking way, as opposed to just being a bland description. A parallell could be the difference between a curiosity creating headline and more of a boring title for something.

 

[karmaco]

Practically anything is brandable. Length does not matter. What makes the brand ultimately is what the company does with it. Generic one words are considered brandable by most but few can afford that so there are always alternatives.

All Below are Brandable

Shoes com
RedShoe com
ShoeCarnival com
Shoely com
Shue or Shoo com

 

[trelgor]

Practically anything is brandable. Length does not matter. What makes the brand ultimately is what the company does with it. Generic one words are considered brandable by most but few can afford that so there are always alternatives.

All Below are Brandable

Shoes com
RedShoe com
ShoeCarnival com
Shoely com
Shue or Shoo com

If you by ”brandable” mean that the name allows for branding efforts to be carried out using the name in question, sure, anything is ”brandable”. Just like anything is ”eatable”.

The definition is not very useful though.

Eating a teddybear might take a while and damage your health. Branding on “Shitex” or “AlabamaCarpenterToolsCentral” might cost you a bit and be both limiting and damaging to your company.

But if you by ”brandable” mean the probability of a buyer recognizing that branding efforts using the name in question have a good chance to be successful, some names are better candidates. Others are worse. One or a few are outstanding. That is a useful definition of the “brandability” of a name. I use it successfully.

 

[briguy]

Sometimes the best part of a article is the comments..especially in this article..

Noticed most so called "brandables" are basically using that term as sales pitches, trying to attract more buyers..like the over use of "premium"

 

[Omar Ashraf]

What about teegz.com, fexaa.com, porii.com
Is any one of them brandable?

 

[trelgor]

They are brandable in the way that they are open to interpretation and thereby use. Anyone in most niches could use them for most anything.

They are not very sellable though, because they have no (to my eye) identity, feeling or meaning attached at all.

 

[Sumeeth]

Brandable = unique (non generic word/made-up word) + pronounciable

 

[urlurl]

As a long time user of Apple products had to point out that the name Apple PRECEDED Macintosh by a lot. The Apple computers started in 1976 (incorporation under name Apple early 1977) while the Macintosh did not come along until January 1984.

Apple had a bit of a fight trademark wise with Apple Records, the Beatles label, because they used sound in the computers. Allegedly the Apple sound called sosumi was an inside dig at Apple records as "so sue me".

I used the Apple II for many years. Wish I had kept one as a museum piece!

Bob

you are most likely right - never owned a mac so i wouldn't know.

 

[urlurl]

my point i was trying to make is anything and everything is brandable. some names would make great brands and others are bad brand names or will never make a brand name.

therefore, a brandable name is just the POTENTIAL to become a brand.... some are more likely than others.

saying a brandable name is a specific length or type is incorrect... that is just describes the quality of a brandable name.

 

[trelgor]

my point i was trying to make is anything and everything is brandable. some names would make great brands and others are bad brand names or will never make a brand name.

therefore, a brandable name is just the POTENTIAL to become a brand.... some are more likely than others.

Well, not very brandable names are - not very brandable. And something not very brandable is not very sellable.

 

[Bob Hawkes]

By the way, possibly relevant, the 2018 version of the Brand Relevance Index was published last month. Not surprisingly Apple and Amazon in first two places. Interesting that KitchenAid a two word brand has cracked the top 10, moving up 6 places. Of course the index looks more at how the brand earns respect, than the name itself, but still interesting. I was a bit surprised to see Pinterest and Netflix in positions 3 and 4. Facebook took a huge tumble in the ratings this year.

https://www.prophet.com/relevantbrands-2018/

 

[karmaco]

If you by ”brandable” mean that the name allows for branding efforts to be carried out using the name in question, sure, anything is ”brandable”. Just like anything is ”eatable”.

The definition is not very useful though.

Eating a teddybear might take a while and damage your health. Branding on “sh*tex” or “AlabamaCarpenterToolsCentral” might cost you a bit and be both limiting and damaging to your company.

But if you by ”brandable” mean the probability of a buyer recognizing that branding efforts using the name in question have a good chance to be successful, some names are better candidates. Others are worse. One or a few are outstanding. That is a useful definition of the “brandability” of a name. I use it successfully.

Don’t understand your point. If you mean curse words are not brandable or extremely long Names that’s common sense. I said practically anything not anything.

 

[karmaco]

Brandable = unique (non generic word/made-up word) + pronounciable

So by your definitions BrandBucket and Brandpa need to remove 70% of their names immediately. Are you disresgarding all 2 words or keyword based?

 

[trelgor]

I disagree that practically anything is brandable. As I said I don’t think it is practical or beneficial to use such a sweeping definition. To me only sellable names are brandable enough to qualify as truly brandable. Don’t ask me what is sellable now.