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How did you learn brandable domains?

Labeled as discuss in Brandable Domain Discussion, started by Arpit131, Feb 28, 2020

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  1. Arpit131

    Arpit131 Top Member Epik.com Staff VIP

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    I have never been able to figure out the brandable domain names. Either it is something too subjective, or I am not reading the right articles or developing the right intuition.
    I read a number of articles but never figured out or felt confident investing in brandable domain name business.

    How do you judge a brandable name?
    How do you know a good one from a bad one, except the sound?


    More importantly, if you are a brandable investor, how did you learn the art of brandable domain name investing?
     
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  2. karmaco

    karmaco Top Contributor VIP

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    Brandable names are pretty subjective. People can’t even agree on what they are. 😂

    That being said they usually have more personality than strictly generic names. To me, if you see an adjective its brandable. If you see prefixes or suffixes its brandable. The most simple answer is if its not a dictionary word but a form of a dictionary word its likely brandable.

    Some people love non keyword based made up words— also potentially brandable. I avoid those usually. I prefer keyword based.

    The art is usually distinct to each category. Some people can spot a great two word a mile away. Others are artists at picking up short meaningful keyword domains like 4 to 8 letters. A desired characteristic of a brandable is that is relatively short and memorable and easy to say.

    I think its a trial and error thing up to the point that your instincts kick in and you’ve seen enough sales that you can trust your instincts. Some people are more creative abstract thinkers than others. Others are more cerebral.Work with your strengths.
     
  3. Haykay2005

    Haykay2005 Top Contributor VIP

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    You have said it all bro
     
  4. NameFit

    NameFit NameFit.com - Right Name, Right Price Gold Account

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    What people have to realize,

    1. When someone talks about 'brand' "colloquially", brand is something that is built, it is the 'goodwill' part of business. Brand is based on what you do, what people know you by. "And not what your domain name is". E.g. Amazon has many many brands - nothing to do with forests in Brazil or other meanings/references you can find in dictionary.
    2. When someone talks about brand "legally" - again it is what you do, technology/technique/service behind it, again nothing to do with name.

    What one has to look here as business, is your name confusing similar to other names, are you providing the same services that you are providing and is it confusingly similar to other users. All UDRP cases are related to this.

    What is really important for name selection is that you (as business) do not cross the legal lines. Not to mention, from domainer perspective, it is a nice marketing angle that buyers get attracted to. Your name has to be meet the standard characteristics like 'short/likeable/memorable/prounceable/spellable' etc. and not necessarily 'brandable'.
     
  5. Lox

    Lox _____ VIP Gold Account

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    Browse the WIPO TM database and study why is xy brand name protected and for what (identification / value). Search online for a brand's message to the market and consumers and compare w TMs (classes).
     
  6. Samer

    Samer Top Contributor VIP Blue Account

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    “Shorter is more.” applies to brandables.

    let specialty marketplaces do the work (BB,BP)

    SH is selective “approve 10%” for premium
     
    Last edited: Feb 28, 2020
  7. Samer

    Samer Top Contributor VIP Blue Account

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    If name get rejected there, chances not good.

    “First question” they good enough to approve?
     
    Last edited: Feb 28, 2020
  8. Lox

    Lox _____ VIP Gold Account

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    SH is not naive ... they are going to lookout and approve "brand-able" (read TM-able) names ... vs BB BP
     
  9. BaileyUK

    BaileyUK Account Closed (Requested) VIP

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    fortunately for me I have a background in marketing.and just about all my Brandable domains have either sold or get regular offers.

    Its important to understand the outlet/product that is going to desire your particular domain. Even if you have only a vague idea about the actual end use. Then you have to work to Public perception - How will they view and associate. Next your looking for strong TM protection criteria - how will it stand-up in a TM Application for it's perceived usage.

    Most important (as I keep repeating) is word art - No it isn't easy you really have to explore so many alternatives to find your perfect match.

    fortunately I have discovered over the years - that it is a set skill that not many have
     
  10. Zilla

    Zilla SOLD or DROP VIP ★★★★★★★★★★

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    Domain have to be brandable...that is the reason business want it...well...some name used for traffic purpose instead brand...

    but a brand always can be very creative or unique...if u sitting for a while...thinking creatively..and then find a brandable....in most case...it is hard to sell...as if that is the case...most end user can do their own homework and brainstorming themself...why they need pay huge $ to us(domainer) if they can find similar quality names by themself?

    so...my point is we need focus on very quality/rare name which enduser can not find better alternative...

    LLL.com LLL.net LN.org LLL.org
    Single word .com
    Very make sense 2words.com
    Very quality LLLL.com
    Super quality 5L.com

    All those better fall into some high value or trendy industry(niche) to futher secure your selling odds....
     
  11. Arpit131

    Arpit131 Top Member Epik.com Staff VIP

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    Very well said @karmaco
    Can you please provide a couple of examples on the prefixes and suffixes.
    How about non-keyword based domains?

    Do you hand register? or aftermarket?
    How do you come up with names?

    Yes but for someone starting out, this would mean starting off with a couple of thousand dollars if not more.
    What do you think?
    How can they start off with less money?
     
  12. Aman Tibrewal

    Aman Tibrewal Established Member

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    Hi @Zilla
    What do we mean by Super Quality 5L.com?
    Can you give few examples in this context?
     
  13. Levi Zheng

    Levi Zheng Established Member

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    Thanks for sharing all(y)(y)
     
  14. BaileyUK

    BaileyUK Account Closed (Requested) VIP

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    All my domains are hand registrations - I find I really enjoy the thought process that goes into arriving at what I perceive as a good registration. Most of my registrations go back 10 to 20 years (my date of registration) So obviously it is not so easy today. But I still do enjoy envisaging future markets. These are more what I would call 'under-the-radar' future products and not so much the main-stream of Crypto and AI. Though it is things like AI etc that will bring them about, They just won't be thought of as AI as they emerge.
     
    Last edited: Mar 1, 2020
  15. Graham I.

    Graham I. Established Member

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    Great read
     

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