I have never been able to figure out the brandable domain names. Either it is something too subjective, or I am not reading the right articles or developing the right intuition. I read a number of articles but never figured out or felt confident investing in brandable domain name business. How do you judge a brandable name? How do you know a good one from a bad one, except the sound? More importantly, if you are a brandable investor, how did you learn the art of brandable domain name investing?