EXCELLENT INFO!
Just a question though.
When trying to estimate if a keyword for a domain is "hot" in today's market or not, should the keywords for the possible domain be put together, or seperately?
For instance, say I was using "rate my credit"
Do I enter the keywords in the box as "rate my credit" or
rate
my
credit?
Just curious. Thanks again! :wave:
If you haven't read
this response from Mark to a June 11, 2009 blog post (5th comment down), it may be one of the
most important notes on domaining you will ever read. Mark's comment answers your question and much, much more.
For application of the above advice, Google search the following keywords with or without quotes:
unstructured information
lemon sour
automatic pencils
pay later catalogs
small business copiers
movie rental releases
creme de cocoa
high quality wigs
engraved pet tags
The keyword phrases with .com added that you see in the results are from my company portfolio. Shhhh! ... (you are all now sworn to secrecy)
Mini-sites represent little more than a stop-gap solution in the search engine Site Visitor Value (SVV) wars. They may temporarily stop the parked page bleed-out, but don't fool yourself into believing this is a long term, sustainable solution. No doubt that in the future, those mini-sites Mark refers to will need to evolve into fully developed, content rich portals that become the
ultimate source of information for the product, service or subject matter represented by the keywords of the domain name. Getting it done with multiple sites will be a challenge, but not one that is insurmountable. I wouldn't be surprised if Google rolled out its own product similar to DevHub.com - only with all the usual Google bells and whistles.
It would certainly be fitting, in that Google (IMO) unknowingly shifted the domain industry into overdrive when it began to offer ways to monetize domain names without adding meaningful SVV to the domain space. The law of unintended consequences took over shortly thereafter. Nevertheless, the underlying concept of longtail keywords still holds true. Managing them efficiently for profit will be the real work, but you can be sure that the days of the lazy* domainer will become the stuff of nostalgia and no longer a viable business model.
Always do your due diligence and confirm stats & analytics data! This is just one person's opinion. Make sure you investigate and form your own before taking action.
*No offense intended. This is merely a reference note to indicate a quantum shift in the domain industry that will bear little relation to what has come before.
