MIXED-UP Reality ! ...LOL...
I could never figure out who would want to be considered AR (except HUD company's) with the way those in the media and some of the talking heads have described it.
It's a spin off from what is truly AR, 'GOOGLE GLASS' and HoloLens seems similar, and that started the confusion. And it has not ended.
And we may not have herd the last of new formats.
Many small competitors will follow suite with the larger counterpart that they are wanting to take a chunk of their market from and larger players will want to differentiate themselves from other larger players.
But all of the mix-up and blurred lines in the tech creates consumer confusion. So, don't be surprised if the consumer creates it's own logical names for it all.
Just look at the arguments and confusion from those that think they know better.
But it is what it is. Being that, I have refrained from investment in any additional format keywords for some time now. But if I notice some action actually happening, I will play the strongest few I can get my hands on. But no more than that.
AR has been here and has been bigger than VR, but where are the names sales to show that it has a
need in marketing terms ? I don't see a major need in names for it. I have held good ones for years.
Show me end-user sales to date, not investor speculation sales. The proof is in the putting.
I'm glad I stopped at under 2 dozen names.
The same will apply to MIXED, MERGED or anything that follows.
But I will be happy if things change. And it probably will but not in a way we might expect.
..................
I wondered what happened to CastAR. Have not herd from them for a while, so I went looking...
http://www.develop-online.net/news/castar-appoints-former-lucasarts-boss-as-ceo/0223317
FYI,
They were promising a VR/AR device, and late last year were talking about a showing at CES-2017.
They have been at it longer than Oculus. If fact Oculus stole much of their talent and can easily see where their tracking system came from on the crystal cove version onward if you watch all the 1st video.
This may end up being a special purpose tech but it depends on the final delivered product & price.
This video is 3 years old but shows what they were working on in the early stages..
A look at the dev prototype (1 year old)