Hola Google! - Google Launches .SOY, Its First U.S. TLD

[NewbieKid]

Google announced the launch of its first US top-level domain – .SOY. The company is targeting a U.S. Hispanic audience, saying the TLD “opens up a new place on the web for everyone to celebrate Hispanic culture – regardless of country of origin or language preference.”

Soy means “I am” in Spanish. Google says in a blog post:

.SOY is a space for this influential community to create, discover and connect with culturally relevant content and ideas online. It’s a place where you can build a website for your growing small business or new business venture, or share your passion with the world. When you visit a site that ends in .SOY, you’ll know it was created with a Latino audience in mind.

Google has partnered with a handful of Hispanic organizations and small businesses. The following are on .SOY domains: Hispanic Heritage Foundation; ELLA Institute; LATISM; Webs; Starfish*Global; Republica; Pix-l Graphx; and Queen of Tacos.

Google has also set up its own site at HolaGoogle.soy. You can claim a domain via iam.soy.

 

[RU]

Google says:

 

[Mobiller]

another drop in the ocean ?

 

[RU]

about.soy is available for $198.75 O.o + 10 year renewal = $1,988
aboutsoy.com is for sale for $1,888 + 10 year renewal = ~$2,000
~$12 difference...

 

[matrigaldo]

@RU please make a gift to yourself: not even consider investing in .soy domains...
(I'm serious)

 

[RU]

@matrigaldo please gift me $200 and I'll buy it right now.

 

[vivaldi]

about.soy is available for $198.75 O.o + 10 year renewal = $1,988
aboutsoy.com is for sale for $1,888 + 10 year renewal = ~$2,000
~$12 difference...
Show attachment 7805

Haha really man you buying that?

 

[RU]

Haha really man you buying that?

Why not?

 

[RU]

proteinsoy.com - min offer $5k (Nameadmin Inc.)

 

[vivaldi]

Why not?

Buying premiums you can get a lot better domains than that, if you ain't a soya loving developer that is

 

[fencer]

If you are in latin america can do way better than that
for example

viajero.soy (I am traveller)
mochilero.soy (I'm backpacker)
espanol.soy (I'm spanish)

and so on, all of those are premium domains that go from 48$ to 300$

 

[garptrader]

We hold hundreds of Spanish domains in several TLDs but have no interest in .SOY I don't see this as a major player in the new TLD space. Geos however may do OK.

 

[fencer]

I think the major improvement in this TLD is that its being strongly supported by google, and that being said its development in SERPS should be way better than other crazy TLD's (talking as SEO fighter)

 

[matrigaldo]

I think the major improvement in this TLD is that its being strongly supported by google, and that being said its development in SERPS should be way better than other crazy TLD's (talking as SEO fighter)

You got the point.
We'll see if Google is gonna privilege its own TLD or if not.

 

[NewbieKid]

You got the point.
We'll see if Google is gonna privilege its own TLD or if not.

I believe they will inherently let it slide when it comes to the Spam penalty most .info sites were subject to when they developed some sites last decade.

 

[fencer]

Info were cheap worthless domains (0,99 $) back in the days ( and still are) and were used to spam the hell out of them, a base price of 31 for a .soy domain is not so attractive to spammers as of .info, in conclusion not very likely to be flagged by big G.

 

[mhdoc]

I first published a mobile home repair site in 1998. In 2005-6 there was a lot of talk about the untapped potential of the Hispanic market. To help reach that market I had the entire site translated to Spanish.

At that time there simply was no Spanish mobile home repair information online so all my pages immediately went to the top for searches. Demographic stats would say mobile home ownership by Hispanics was huge. Maybe 50%. My Spanish pages were never popular. They seldom reached 10% of my page views. I left them up until I did a site overhaul a few years later and they never got the traffic I anticipated.

Later I started working with a mobile home business which was owned by a Hispanic family . Four generations in the business. Well over half the customers in the store ONLY spoke Spanish. I think everyone except me understood it. Their business has been doing well for many years. Most have some college education & several have done graduate work.

They don't read Spanish. They don't search in Spanish.

I suspect they may be typical. If that is the case there are interesting implications for .soy

Just my experience. With a sample size of one, your experience may be different.

 

[matrigaldo]

It sounds like a Google experiment to me. Just to better understand how to join the domain business properly and probably become a big player within few years. Like the first step of a way bigger business plan.
But who knows.

 

[RU]

More fish ....Dot com will be just one fish in the sea
https://www.yahoo.com/tech/new-wild-west-of-domain-names-includes-everything-from-99933294924.html

 

[fencer]

In the meanwhile I'd just registered expat.soy (planning on developing it)