Jeff Wood, the owner of Deltacomm InternetServices, an ISP in North Carolina, registered the name delta.com for his company in 1993.
Soon he discovered that as many as 10,000 people a day tried to access his site thinking that it was the site for Delta Air Lines. As a courtesy, he put up links to Delta Air Lines' site. The traffic was overwhelming his site, however. He contacted Delta Air Lines to sell them his domain name. It seems Delta wasn't interested -- it had already purchased its current domain, delta-air.com, from the infamous
Dennis Toeppen.
Delta Air Lines reportedly said Wood wanted too much money and it was not interested. Wood then removed all links to Delta Air Lines' site from his home page. So many people complained that he put the links back up -- but added links to Delta Air Lines' main rival, American Airlines as well as a testimonial urging people to fly American.