Have interested buyer. How to price?

[jordanblue]

I received an email asking how much I wanted for my domain name (which is undeveloped and has no traffic).

How can I price my domain?

My domain name has to do with finance and is a COM tld. I noticed the NET version of the same name has recently been registered and is fully developed. All other tld's available.

The offer may be from that company but don't know for sure.

I checked for "similiar" names sold but the prices are all over the place.

Any suggestions?

 

[NameCharger]

Reply with "how much are you willing to offer?"

 

[Blake]

I'm not so sure I would use the method Namecharger is suggesting...because to me that says I'm not sure but will take every dollar you throw my way.

I would do some research on namebio and sites of this sort and do a few comparison sales etc....and decide what is the price range you can part with the name and feel comfortable for doing so....but that's just my opinion.

Not saying namecharges method wouldn't work but I feel it's not the correct method to get the pricing you want.

 

[DavidH]

Most of the names I sell are undeveloped and with little or no traffic.

Do some research on the company that has the NET to se how big they are and what sort of level of traffic may be visiting their site.

Try to research the enquirer by at least googling their email address to see if you can identify them. If they are using something like hotmailor gmail, try googling the first part of the address on its own to see if that gives anything.

What other potential end users are therethat could benefit from the name?

Does the name have keywords in it which are searched? Use the Google keywords tool to check https://adwords.google.com/select/KeywordToolExternal

Think about how much you paid for the name, how long you have had it and what sort of return you want from it. Are you in to development or do you just hold and sell names?

What do you want to do with the money? Do you need it now for bills, etc; do you want to flip the name and then reinvest in more names? Do you want to hold out for a high price or want to sell now for perhaps a lower price?

If you want any further advice, PM me the name and I will have a look at it.

I am not an expert but I am having some success in finding end users for some of my names.

DavidH

 

[Pound]

You are in a perfect position. You can ask for whatever you want really as if he says the price is too high then you can take parking revenue from people going to the .COM rather than the .NET. Also, if the .NET becomes popular he will be able to offer you a higher price for your .COM.

 

[JoshuaPz]

David's advice is excellent -- read it.

If the potential buyer solicits me first I always ask them to make the initial offer. That offer then serves as a floor from which you could negotiate up. Smart businesspeople also use this technique to negotiate salaries.

I have often been pleasantly surprised by the numbers shot my way when asking the solicitor to make an offer. They were far higher than the end-user price I would have personally attached to the domains they wanted.

Example response from me to unsolicited offer:
---
Hi Joe,

I had been holding DomainYouWant.com with a business intent in mind for the domain, but might be willing to give it up for the right price. How much can you offer us?

Thank you,

My Name
My Position, My Company
www.mywebsite.org
tel: 123.456.7890
---

It's extremely important to mine data on your end-user prior to negotiating. I like to ask what purpose they intend to use the domain for (under the guise that you have emotional attachment to the name and want to ensure it ends up in good hands) as part of that information-gathering procedure. Deduce whether he/she is wealthy businessman or a freelance blogger. If the solicitor has a company website, Run DomainTools whois on it to gather metadata such as Alexa Rank, longevity, etc. and surmise how much of a bigshot your bargaining partner is. Good luck!

 

[ZandyMan]

David's advice is excellent -- read it.

If the potential buyer solicits me first I always ask them to make the initial offer. That offer then serves as a floor from which you could negotiate up. Smart businesspeople also use this technique to negotiate salaries.

I have often been pleasantly surprised by the numbers shot my way when asking the solicitor to make an offer. They were far higher than the end-user price I would have personally attached to the domains they wanted.

Example response from me to unsolicited offer:
---
Hi Joe,

I had been holding DomainYouWant.com with a business intent in mind for the domain, but might be willing to give it up for the right price. How much can you offer us?

Thank you,

My Name
My Position, My Company
www.mywebsite.org
tel: 123.456.7890
---

It's extremely important to mine data on your end-user prior to negotiating. I like to ask what purpose they intend to use the domain for (under the guise that you have emotional attachment to the name and want to ensure it ends up in good hands) as part of that information-gathering procedure. Deduce whether he/she is wealthy businessman or a freelance blogger. If the solicitor has a company website, Run DomainTools whois on it to gather metadata such as Alexa Rank, longevity, etc. and surmise how much of a bigshot your bargaining partner is. Good luck!

Good advice. By having them make the first offer you immediately increase your power in the negotiation.

 

[SpareDomains]

some good advice already here but I'll add a little, domains that make pay per click are valuable to domainers, most of my end user sales were on domains that don't even pay for themselves in pay per click earnings as an end user is looking for does this domain describe my product or service or is it brandable for what my site is about and generally could care less about pay per click earnings as they will develop it, one of the reasons I rarely list domains for sale at forums unless they pertain to domaining as the profit margins are larger with end users, your pricing should be a combo of...

1)who is the buyer
2)how good is the domain for the category or could a replacement easily be found
3)how bad do you need the cash as overpricing can sometimes blow a deal, but you never get a good price unless you ask for it
4)how much profit in the business sector, does the domain relate to a product or service that nets $1 per sale or $1,000 per sale
5)any existing traffic
6)any pay per click or affiliate earnings

 

[NameCharger]

Good advice. By having them make the first offer you immediately increase your power in the negotiation.

My point exactly:

Reply with "how much are you willing to offer?"

Weed out seasoned lowballers and catch end-users flat footed and make them really think about how much they are willing to offer. If the Buyer is serious, they will come back. (especially if they contacted you through WHOIS and the domain is not listed on any of the exchanges)

The key is to get the Buyer to be the first party to present a monetary amount.

You can try posting the domain in NamePros Domain Appraisals forum to give you an idea of the price range.

 

[netra]

well the best way is to check the competiiters in the market as well as the competing domain names in the market too. I htink for the finiancial domain it would be like $1500 is enough .