events Hasbro, just registered a new domain name, has a strong brand protection awareness.

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The famous toy company Hasbro has registered a new trade mark Hasbrocon and has protected the relative domain name Hasbro-con.com.

Hasbro is well known in the domain market, not for what domain name they bought, but for what domain name they sold. In 2014, the founder of DN.com and 4.cn Caijun Xu bought the domain name GAME.com from Hasbro. The price exceeded that of JD.com. Now the case of JD.com is like the typical successful domain name acquisition case in the textbook. As the scale of online games industry is huge, the value of GAME.com is also considerable.

Hasbro was established 1923 and got the first bucket of gold from Monopoly. Now Hasbro is a world class toy company aiming at providing all-round immersive entertainment experience to children and families. The well known brand of Transformers, Special Forces and Star War are all owned by Hasbro.

Now Hasbro has its official website of Hasbro.com, and protected Hasbro.cn/.com.cn and Hasbro.net. Hasbro has very strong brand protection awareness. They registered the trademark of Hascon and recently Hasbrocon as well. The domain name Hasbro-con.com was registered in April by Hasbro Conventions. Maybe the domain name will be used for building a website relevant to Hasbro Conventions.
 
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