news Hand-Regged DollarShaveClub.com Sells for a reported Price of $1 Billion

[News]

Unilever is making an investment in the on-demand space, announcing Wednesday that it had agreed to buy Dollar Shave Club. While specific financial terms were not disclosed, Fortune, which first reported the deal, put the sales figure at $1 billion, and it has been said that Dollar Shave Club CEO Michael Dubin will remain in his position.

While $1 billion is impressive, it's well short of the record for an e-commerce company. The most expensive acquisition in the space went to the QVC parent company Liberty, which spent $2.4 billion for the discount online seller Zulily in 2015.

As a board member, Pakman recounted the ups and downs Dollar Shave Club faced, including the launch of a creative marketing campaign that enabled the company to rival Gillette and others in the razor business, eventually capturing 15% of the men's razor cartridge market share in the US last year...

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[Dorkside]

Kinda seems like a misleading title as the fact it was a "hand-regged" domain isn't really newsworthy, at least in my opinion.

Plenty of businesses have been built using unique names so the fact they were able to register a .com with that name isn't a big deal. Building that into a billion dollar business is what's impressive.